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Firming Body Cream

Fail

Prices span $3.12–$13.80, mostly outside the sweet spot, so Firming Body Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£173K/yr229K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
74%top-5 click share · 12 brands · 126 sellers

Flapen Score

Firming Body Cream against its category

The dotted line is the Beauty average. Past it, Firming Body Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firming Body Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Firming Body Cream 229K times last year and spent an estimated £173K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
11.2%
Market size, estimated
£173Ka year
Peak month
July2.7× the quietest month
Top search term
firming body lotion46K searches a year

02 · Price

A sale here is worth £6.75.

Listings sell for £6.75 on average, from £3.12 to £13.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £6.75 that is £7K to £8K a year per listing.

Average price
£6.75under the $15 to $100 sweet spot
Price range
£3.12–£13.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #75 within Body. It carries 9,013 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#75in Body
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,013per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Firming Body Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

126

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

10%

  • NIVEA68%
  • Neutrogena8%
  • EVELINE COSMETICS5%
  • KRISP4%
  • medicube3%
  • Dove3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Firming Body Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Firming Body Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • firming body lotion46K/yr
  • nivea q10 firming body lotion37K/yr
  • skin tightening cream body26K/yr
  • firming body cream11K/yr
  • body firming cream - best for tightening sagging skin7K/yr
  • nivea firming body lotion13K/yr
  • skin firming body cream9K/yr
  • upper arm firming cream6K/yr
  • firming cream9K/yr
  • skin firming cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Firming Body Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its still sticky”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Firming Body Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data