Fertility Lubricants
brand-locked demand (top 5 brands take 93% of clicks) — Fertility Lubricants doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Fertility Lubricants profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fertility Lubricants is a £68K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Fertility Lubricants: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.8% over the last 90 days and 4.8% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Fertility Lubricants products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.35
- Rating
- 4.2/5
- Reviews
- 2,677
- Age
- 9y ago
Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 5y ago
Conceive Plus Ovulation Support - PCOS Supplement with Myo-Inositol & D-Chiro Inositol Folate Ginger and CoQ10 - Pregnancy Vitamins for Women - Hormone Balance for Women - 120 Capsules
- Price
- £20.91
- Rating
- 4.2/5
- Reviews
- 1,492
- Age
- 5y ago
CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
- Price
- £15.11
- Rating
- 4.2/5
- Reviews
- 11,332
- Age
- 14y ago
Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago
Trending
90-day click momentum
Wild Yam Capsules 1200mg | High Strength Wild Yam Root Extract | 100 Capsules (Over 3 Months Supply) | Supplement for Men & Women | by Horbaach
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5y ago
Conceive Plus Mens Motility Support Supplement - Boost Sperm Quality & Count - Male Fertility Supplements for Hormonal Balance Reproductive Health & Fertility Ginseng Zinc CoQ10-60 Capsules
- Price
- £22.11
- Rating
- 4.3/5
- Reviews
- 528
- Age
- 6y ago
Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago
Conceive Plus Fertility Lubricant - 3 Pre-filled Applicators - Sperm-friendly Waterbased Personal Lube - Ph-balanced Isotonic Formula Vaginal Moisturizer - Enhances Intimacy & Perfect for TTC Couples
- Price
- £12.37
- Rating
- 4.1/5
- Reviews
- 1,684
- Age
- 15y ago
Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 5y ago
Newest
by launch dateProgesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago
Petale Wild Yam Cream 118ml - Wild Yam Cream for Menopause Hormone Balance Cream Estrogen Support Cream Natural Progesterone Moisturizer Hormonal Balance Wild Yam Cream Wild Yam Cream UK
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
Wondfo Progesterone Metabolite Test PdG Test Strips to Confirm Ovulated at Home 6 Progesterone Test One Cycle Trying to Conceive
- Price
- £16.24
- Rating
- 3.3/5
- Reviews
- 27
- Age
- 1y ago
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 326
- Age
- 4y ago
Conceive Plus Male Fertility Test - Sperm Concentration Rapid Test Results in 5 Minutes | Easy to Use at Home & Discreet | Indicates Normal or Low Sperm Count | 1 Test Kit
- Price
- £15.58
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- CONCEIVE PLUS68%
- Best Naturals13%
- WooJianfong9%
- Horbäach2%
- Proceive2%
- ECO-VITS1%
- Open — no brand owns it (5 brands, 5%)
Fertility Lubricants demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.8×
Top Fertility Lubricants search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- conceive plus37K/yr
- progesterone tablets for women25K/yr
- progesterone17K/yr
- progesterone supplements7K/yr
- conceive plus fertility tablets7K/yr
- concieve plus2K/yr
- clomiphene citrate3K/yr
What reviews say buyers love and hate about Fertility Lubricants
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“Restored my ovulation”
“Positive feedback”
“Worth it”
“Easy to use”
“As it says on the label”
What buyers complain about
56% of reviews“The first test I did was invalid as the control line didnt show up at all”
“it was driving me mad before taking them”
“This supplement didn't agree with me”
“Quite pricey”
“False Positive”
Fertility Lubricants return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fertility Lubricants questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
