Fertility Lubricants
FailThe top 5 brands take 93% of clicks, so Fertility Lubricants is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £68K/yr99K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 68 sellers
Flapen Score
Fertility Lubricants against its category
The dotted line is the Beauty average. Past it, Fertility Lubricants is stronger. Inside it, weaker.
Market
The Fertility Lubricants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fertility Lubricants 99K times last year and spent an estimated £68K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £68Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- conceive plus37K searches a year
02 · Price
A sale here is worth £14.21.
Listings sell for £14.21 on average, from £3.59 to £22.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.21 that is £1K to £4K a year per listing.
- Average price
- £14.21under the $15 to $100 sweet spot
- Price range
- £3.59–£22.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #272 within Body. It carries 2,112 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #272in Body
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,112per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fertility Lubricants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- Brand 168%
- Brand 213%
- Brand 39%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (5 brands, 5%)
Demand
Fertility Lubricants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fertility Lubricants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- conceive plus37K/yr
- progesterone tablets for women25K/yr
- progesterone17K/yr
- progesterone supplements7K/yr
- conceive plus fertility tablets7K/yr
- concieve plus2K/yr
- clomiphene citrate3K/yr
Reviews and returns
What reviews say buyers love and hate about Fertility Lubricants
We read the reviews and the return reasons for every product selling here.
“The first test I did was invalid as the control line didnt show up at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertility Lubricants questions
Answered from the same tracked data.









