Fertility Lubricants
FailThe top 5 brands take 93% of clicks, so Fertility Lubricants is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £68K/yr99K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 68 sellers
Flapen Score
Fertility Lubricants against its category
The dotted line is the Beauty average. Past it, Fertility Lubricants is stronger. Inside it, weaker.
Market
The Fertility Lubricants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fertility Lubricants 99K times last year and spent an estimated £68K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £68Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- conceive plus37K searches a year
02 · Price
A sale here is worth £14.21.
Listings sell for £14.21 on average, from £3.59 to £22.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.21 that is £1K to £4K a year per listing.
- Average price
- £14.21under the $15 to $100 sweet spot
- Price range
- £3.59–£22.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #272 within Body. It carries 2,112 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #272in Body
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,112per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fertility Lubricants products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
- Price
- £16.35
- Rating
- 4.2/5
- Reviews
- 2,677
- Age
- 9y ago

Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 5y ago

Conceive Plus Ovulation Support - PCOS Supplement with Myo-Inositol & D-Chiro Inositol Folate Ginger and CoQ10 - Pregnancy Vitamins for Women - Hormone Balance for Women - 120 Capsules
- Price
- £20.91
- Rating
- 4.2/5
- Reviews
- 1,492
- Age
- 5y ago

CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
- Price
- £15.11
- Rating
- 4.2/5
- Reviews
- 11,332
- Age
- 14y ago

Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Wild Yam Capsules 1200mg | High Strength Wild Yam Root Extract | 100 Capsules (Over 3 Months Supply) | Supplement for Men & Women | by Horbaach
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5y ago

Conceive Plus Mens Motility Support Supplement - Boost Sperm Quality & Count - Male Fertility Supplements for Hormonal Balance Reproductive Health & Fertility Ginseng Zinc CoQ10-60 Capsules
- Price
- £22.11
- Rating
- 4.3/5
- Reviews
- 528
- Age
- 6y ago

Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago

Conceive Plus Fertility Lubricant - 3 Pre-filled Applicators - Sperm-friendly Waterbased Personal Lube - Ph-balanced Isotonic Formula Vaginal Moisturizer - Enhances Intimacy & Perfect for TTC Couples
- Price
- £12.37
- Rating
- 4.1/5
- Reviews
- 1,684
- Age
- 15y ago

Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
- Price
- £12.84
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 5y ago
Newest
by launch date
Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
- Price
- £8.37
- Rating
- 3.1/5
- Reviews
- 16
- Age
- 9mo ago

Petale Wild Yam Cream 118ml - Wild Yam Cream for Menopause Hormone Balance Cream Estrogen Support Cream Natural Progesterone Moisturizer Hormonal Balance Wild Yam Cream Wild Yam Cream UK
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

Wondfo Progesterone Metabolite Test PdG Test Strips to Confirm Ovulated at Home 6 Progesterone Test One Cycle Trying to Conceive
- Price
- £16.24
- Rating
- 3.3/5
- Reviews
- 27
- Age
- 1y ago

Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
- Price
- £16.02
- Rating
- 4.4/5
- Reviews
- 326
- Age
- 4y ago

Conceive Plus Male Fertility Test - Sperm Concentration Rapid Test Results in 5 Minutes | Easy to Use at Home & Discreet | Indicates Normal or Low Sperm Count | 1 Test Kit
- Price
- £15.58
- Rating
- 4.1/5
- Reviews
- 219
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
68
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
5%
- CONCEIVE PLUS68%
- Best Naturals13%
- WooJianfong9%
- Horbäach2%
- Proceive2%
- ECO-VITS1%
- Open — no brand owns it (5 brands, 5%)
Demand
Fertility Lubricants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fertility Lubricants search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conceive plus37K/yr
- progesterone tablets for women25K/yr
- progesterone17K/yr
- progesterone supplements7K/yr
- conceive plus fertility tablets7K/yr
- concieve plus2K/yr
- clomiphene citrate3K/yr
Reviews and returns
What reviews say buyers love and hate about Fertility Lubricants
We read the reviews and the return reasons for every product selling here.
“The first test I did was invalid as the control line didnt show up at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertility Lubricants questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









