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Fertility Lubricants

Fail

The top 5 brands take 93% of clicks, so Fertility Lubricants is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£68K/yr99K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
63%top-5 click share · 11 brands · 68 sellers

Flapen Score

Fertility Lubricants against its category

The dotted line is the Beauty average. Past it, Fertility Lubricants is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fertility Lubricants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fertility Lubricants 99K times last year and spent an estimated £68K. The top 5 brands take 93% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.8%
Market size, estimated
£68Ka year
Peak month
February1.8× the quietest month
Top search term
conceive plus37K searches a year

02 · Price

A sale here is worth £14.21.

Listings sell for £14.21 on average, from £3.59 to £22.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.21 that is £1K to £4K a year per listing.

Average price
£14.21under the $15 to $100 sweet spot
Price range
£3.59–£22.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #272 within Body. It carries 2,112 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#272in Body
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,112per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fertility Lubricants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

68

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

5%

  • CONCEIVE PLUS68%
  • Best Naturals13%
  • WooJianfong9%
  • Horbäach2%
  • Proceive2%
  • ECO-VITS1%
  • Open — no brand owns it (5 brands, 5%)

Demand

Fertility Lubricants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Fertility Lubricants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • conceive plus37K/yr
  • progesterone tablets for women25K/yr
  • progesterone17K/yr
  • progesterone supplements7K/yr
  • conceive plus fertility tablets7K/yr
  • concieve plus2K/yr
  • clomiphene citrate3K/yr

Reviews and returns

What reviews say buyers love and hate about Fertility Lubricants

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fertility/Conception”
11%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“The first test I did was invalid as the control line didnt show up at all”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fertility Lubricants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data