fertility lubricants
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.21avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,111.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.59–£22.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£68K£68K/yr · 99K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fertility lubricants is a £68K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fertility lubricants market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £71K–£85K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 3.9%
- Avg brand age
- 39 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
68
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- CONCEIVE PLUS68%
- Best Naturals13%
- WooJianfong9%
- Horbäach2%
- Proceive2%
- ECO-VITS1%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top fertility lubricants search terms
- conceive plus37K/yr
- progesterone tablets for women25K/yr
- progesterone17K/yr
- progesterone supplements7K/yr
- conceive plus fertility tablets7K/yr
- concieve plus2K/yr
- clomiphene citrate3K/yr
Top fertility lubricants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CONCEIVE PLUS Fertility Supplements for Women | Support Hormone Balance Regulation & Female Reproductive System | 21 Prenatal Vitamins for Women | Folic Acid Maca Root Myo-Inositol | 60 Capsules
CONCEIVE PLUS£16.354.2★2,677 rev
Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
Best Naturals£12.844.4★359 rev
Conceive Plus Ovulation Support - PCOS Supplement with Myo-Inositol & D-Chiro Inositol Folate Ginger and CoQ10 - Pregnancy Vitamins for Women - Hormone Balance for Women - 120 Capsules
CONCEIVE PLUS£20.914.2★1,492 rev
CONCEIVE PLUS Fertility Lubricant for Couples Trying to Conceive | Non Sticky Non Irritating Water Based Lubrification Gel with Magnesium & Calcium | pH Balanced Conception Personal Lubricant - 75 ml
CONCEIVE PLUS£15.114.2★11,332 rev
Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
WooJianfong£8.373.1★16 rev
Newest
by launch dateProgesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
WooJianfong£8.3716 rev
Petale Wild Yam Cream 118ml - Wild Yam Cream for Menopause Hormone Balance Cream Estrogen Support Cream Natural Progesterone Moisturizer Hormonal Balance Wild Yam Cream Wild Yam Cream UK
Petale Skincare£14.0436 rev
Wondfo Progesterone Metabolite Test PdG Test Strips to Confirm Ovulated at Home 6 Progesterone Test One Cycle Trying to Conceive
Wondfo£16.2427 rev
Pregnacare Max Fertility and Conception Support for Women - Maximum Support for Women Fertility Conception and Ovulation
Pregnacare£16.02326 rev
Conceive Plus Male Fertility Test - Sperm Concentration Rapid Test Results in 5 Minutes | Easy to Use at Home & Discreet | Indicates Normal or Low Sperm Count | 1 Test Kit
CONCEIVE PLUS£15.58219 rev
Trending
90-day click momentum
Wild Yam Capsules 1200mg | High Strength Wild Yam Root Extract | 100 Capsules (Over 3 Months Supply) | Supplement for Men & Women | by Horbaach
Horbäach£8.034.6★
Conceive Plus Mens Motility Support Supplement - Boost Sperm Quality & Count - Male Fertility Supplements for Hormonal Balance Reproductive Health & Fertility Ginseng Zinc CoQ10-60 Capsules
CONCEIVE PLUS£22.114.3★
Progesterone Cream Wild Yam Cream Hormone Care Moisturizer for Women(Fragrance-FreeGluten-Free Vegan Formula)-100ml
WooJianfong£8.373.1★
Conceive Plus Fertility Lubricant - 3 Pre-filled Applicators - Sperm-friendly Waterbased Personal Lube - Ph-balanced Isotonic Formula Vaginal Moisturizer - Enhances Intimacy & Perfect for TTC Couples
CONCEIVE PLUS£12.374.1★
Best Naturals Pregnenolone 100 mg 120 Tablets (120 Count (Pack of 1))
Best Naturals£12.844.4★
What buyers say about fertility lubricants
What buyers praise and complain about, mined from review topics.What buyers love
“Restored my ovulation”
“Positive feedback”
“Worth it”
“Easy to use”
“As it says on the label”
“It helps”
“Better than artificial hormones”
“Accurate result”
“helped relieve my insomnia to almost nothing”
“it works best alongside a balanced diet”
What buyers complain about
“The first test I did was invalid as the control line didnt show up at all”
“it was driving me mad before taking them”
“This supplement didn't agree with me”
“Quite pricey”
“False Positive”
“anxiety for almost 20 years”
“Heartburn within a few days of use”
“I've also lost over 6 stone”
“constantly caused an awful taste every time I burped”
“Buy cheap, buy twice - dont bother”
Top return reasons
Common questions
- Is fertility lubricants profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the fertility lubricants niche?
- 11 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in fertility lubricants?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Vitamin. The return rate is 0.1%.
- When does demand for fertility lubricants peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the fertility lubricants niche?
- Listings span £3.59–£22.11; the average listing price is £14.21 (sweet spot $15–$100). The average incumbent carries 2,112 reviews — the moat a new listing must climb.