Skip to content
59

fenvio truetone - ph adjusting lipstick

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 0Conversion 78Competition 82Returns 98Price range 0Avg price 19Brand share 92Review moat 74Quality gap 96

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good544.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£184K

£184K/yr · 350K searches

Avg price

Bad£6.82

avg listing price — sweet spot $15–$100

Growth

Bad-66.5%

90-day search growth — must beat 0% to launch

Price range

Bad£2.87–£14.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, fenvio truetone - ph adjusting lipstick is a £184K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fenvio truetone - ph adjusting lipstick market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
£136K–£171K
units × avg price
Conversion rate
7.7%
Avg BSR
#459
Page quality
0%
Prime
94%
Sponsored
98%
Out of stock
11.0%
Avg brand age
23 months
Avg seller age
156 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

69

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

33%

Top 20: 74%

Open market

52%

  • Generic15%
  • Kenmohuo10%
  • Zouwel7%
  • JusttMee6%
  • ASPUIC5%
  • Yabzfal5%

Demand

Weekly Amazon search volume, last 35 weeks — -66.5% search growth over the last 90 days.
13K8KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top fenvio truetone - ph adjusting lipstick search terms

  • colour changing lipstick68K/yr
  • fenvio lipstick81K/yr
  • ph lipstick colour changing33K/yr
  • fenvio truetone - ph adjusting lipstick59K/yr
  • ph lipstick16K/yr
  • colour change lipstick8K/yr
  • clear lipstick that changes colour6K/yr
  • fenvio17K/yr
  • fenvio lipstick uk7K/yr
  • ph changing lipstick8K/yr
All search terms

Top fenvio truetone - ph adjusting lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£6K6%£11K9%£17K12%£22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fenvio truetone - ph adjusting lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“Lasting colour”

Quality-Overall13%

“Excellent Product”

Advertised Vs Actual Product8%

“As described”

Moist/Dry8%

“Very moisturising”

Value For Money6%

“Good price”

Soft Feel5%

“Nice and smooth”

Ease Of Use5%

“Easy to use”

Durability3%

“Stay All Day Flawless”

Suitability Combination Skin3%

“Works 'wonders' on the skin”

Ease Of Application3%

“They apply smoothly”

What buyers complain about

Color32%

“The wrong colour”

Durability12%

“Broke so easily”

Value For Money7%

“Not worth the cost”

Moist/Dry6%

“Also didn't seem very moisturising”

Functionality-Overall3%

“Results were not what I expected”

Quality-Overall3%

“Absolute rubbish”

Advertised Vs Actual Product3%

“Not as advertised”

Smell2%

“An almost chemical smell”

Allergies2%

“Skin reaction”

Brightness/Shine/Glow1%

“The initial shine fades slightly”

Top return reasons

Color29%
Advertised Vs Actual Product12%
Functionality-Overall8%
Durability6%
Product Condition6%
Quality-Overall4%
Adhesion/Stickiness4%
Damage/Burn Hair4%
Moist/Dry4%
Smell3%

Common questions

Is fenvio truetone - ph adjusting lipstick profitable to sell on Amazon United Kingdom?
The niche generates £184K/yr across 47 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the fenvio truetone - ph adjusting lipstick niche?
38 brands and 69 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in fenvio truetone - ph adjusting lipstick?
Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
What does it cost to enter the fenvio truetone - ph adjusting lipstick niche?
Listings span £2.87–£14.92; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.