Fenvio Truetone - Ph Adjusting Lipstick

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-66.5%

Conversion, latest week

7.7%

Market size, estimated

£184Ka year

Top search term

colour changing lipstick68K searches a year

Listings sell for £6.82 on average, from £2.87 to £14.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.82 that is £2K to £3K a year per listing.

Average price

£6.82under the $15 to $100 sweet spot

Price range

£2.87–£14.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #459 within Make-up. It carries 544 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

94%

Out of stock, average day

11.0%

Average rank

#459in Make-up

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

544per listing

Listings tracked

47

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months