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Fenvio Truetone - Ph Adjusting Lipstick

Fenvio Truetone - Ph Adjusting Lipstick shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

Market size 37Growth 0Conversion 78Competition 82Returns 98Price range 0Avg price 19Brand share 92Review moat 74Quality gap 96
This niche Category average · 2,481 niches

Is Fenvio Truetone - Ph Adjusting Lipstick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fenvio Truetone - Ph Adjusting Lipstick is a £184K/yr Amazon United Kingdom market (350K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 59/100.

Fenvio Truetone - Ph Adjusting Lipstick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -66.5% over the last 90 days and 7.7% of searches end in a purchase.

£184K

revenue / yr

Units sold / yr25K
Search volume / yr-66.5%350K
Conversion rate7.7%
Avg price£6.82

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers38 · 69
Top-5 product click share33%
Open market57%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement98%
New entrants (1y)29· 0 succeeded
Avg rating3.9★
Avg reviews544

Top Fenvio Truetone - Ph Adjusting Lipstick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

69

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

33%

Top 20: 74%

Open market

52%

  • Generic15%
  • Kenmohuo10%
  • Zouwel7%
  • JusttMee6%
  • ASPUIC5%
  • Yabzfal5%

Fenvio Truetone - Ph Adjusting Lipstick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume350KCVR7.7%Products47Brands38Top 5 Brands43%OOS Rate11.0%Rating3.9★Reviews544Avg BSR#459
13K8KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Fenvio Truetone - Ph Adjusting Lipstick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • colour changing lipstick68K/yr
  • fenvio lipstick81K/yr
  • ph lipstick colour changing33K/yr
  • fenvio truetone - ph adjusting lipstick59K/yr
  • ph lipstick16K/yr
  • colour change lipstick8K/yr
  • clear lipstick that changes colour6K/yr
  • fenvio17K/yr
  • fenvio lipstick uk7K/yr
  • ph changing lipstick8K/yr

What reviews say buyers love and hate about Fenvio Truetone - Ph Adjusting Lipstick

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Color27%

Lasting colour

Quality-Overall13%

Excellent Product

Advertised Vs Actual Product8%

As described

Moist/Dry8%

Very moisturising

Value For Money6%

Good price

What buyers complain about

71% of reviews
Color32%

The wrong colour

Durability12%

Broke so easily

Value For Money7%

Not worth the cost

Moist/Dry6%

Also didn't seem very moisturising

Functionality-Overall3%

Results were not what I expected

Fenvio Truetone - Ph Adjusting Lipstick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Advertised Vs Actual Product
12%
3Functionality-Overall
8%
4Durability
6%
5Product Condition
6%

Common Fenvio Truetone - Ph Adjusting Lipstick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fenvio Truetone - Ph Adjusting Lipstick 59/100 on Amazon United Kingdom — Worth a look. The niche generates £184K/yr across 47 tracked products. 0 of 29 products launched in the last 360 days are still selling. Search demand moved -66.5% over the last 90 days.
Fenvio Truetone - Ph Adjusting Lipstick buyers on Amazon United Kingdom complain most about Color, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.