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Femfresh Wipes

Fail

The top 5 products take 100% of clicks, so Femfresh Wipes is a Fail.

Flapen Score
35
35 / 100
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Market size
£214K/yr295K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 21 sellers

Flapen Score

Femfresh Wipes against its category

The dotted line is the Beauty average. Past it, Femfresh Wipes is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Femfresh Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Femfresh Wipes 295K times last year and spent an estimated £214K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
15.3%
Market size, estimated
£214Ka year
Peak month
June1.7× the quietest month
Top search term
femfresh wipes80K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £2.00 to £9.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £4.72 that is £19K to £24K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£2.00–£9.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Face. It carries 2,786 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Face
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,786per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Femfresh Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 29%
  • Brand 36%
  • Brand 45%

Demand

Femfresh Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Femfresh Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • femfresh wipes80K/yr
  • feminine wipes73K/yr
  • intimate wipes55K/yr
  • intimate wipes for women18K/yr
  • fem fresh wipes13K/yr
  • feminine wipes for women12K/yr
  • vagisil wipes6K/yr
  • vaginal wipes7K/yr
  • vagisil wipes women5K/yr
  • fem wipes4K/yr

Reviews and returns

What reviews say buyers love and hate about Femfresh Wipes

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Cleansing”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Size is also not the best”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Femfresh Wipes questions

Answered from the same tracked data.