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Femfresh Wipes

a concentrated shelf (top 5 take 100% of clicks) — Femfresh Wipes doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47

Market size 41Growth 24Conversion 97Competition 0Returns 100Price range 0Avg price 13Brand share 0Review moat 37Quality gap 32
This niche Category average · 2,481 niches

Is Femfresh Wipes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Femfresh Wipes is a £214K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.

Femfresh Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 15.3% of searches end in a purchase.

£214K

revenue / yr

Units sold / yr60K
Search volume / yr-2.7%295K
Conversion rate15.3%
Avg price£4.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 21
Top-5 product click share100%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,786

Top Femfresh Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£43K£86K£128K£171K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Femfresh80%
  • Generic9%
  • Vagisil6%
  • Rael5%

Femfresh Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume295KCVR15.3%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,786Avg BSR#27
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Top Femfresh Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • femfresh wipes80K/yr
  • feminine wipes73K/yr
  • intimate wipes55K/yr
  • intimate wipes for women18K/yr
  • fem fresh wipes13K/yr
  • feminine wipes for women12K/yr
  • vagisil wipes6K/yr
  • vaginal wipes7K/yr
  • vagisil wipes women5K/yr
  • fem wipes4K/yr

What reviews say buyers love and hate about Femfresh Wipes

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Cleansing11%

Cleans as expected

Smell11%

Fragrance is subtle and pleasing

Ease Of Use10%

Easy to use

Quality-Overall9%

The quality of the wipes themselves is good

Soft Feel6%

soft to the touch

What buyers complain about

53% of reviews
Size-Overall13%

Size is also not the best

Moist/Dry9%

They are not as moist

Quality-Overall8%

Not the best

Smell6%

These wipes dont have a nice smell

Hard Feel5%

Harsh

Femfresh Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
25%
2Smell
25%
3Adhesion/Stickiness
13%
4Size-Overall
13%
5Thin
13%

Common Femfresh Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Femfresh Wipes 35/100 on Amazon United Kingdom — Skip it. The niche generates £214K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.
Search demand for Femfresh Wipes on Amazon United Kingdom peaks in Jun, where the busiest month runs 1.7× the quietest.