Is femfresh wipes profitable to sell on Amazon United Kingdom?

The niche generates £214K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (35/100).

How competitive is the femfresh wipes niche?

4 brands and 21 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in femfresh wipes?

Top complaints mined from reviews: Size-Overall, Moist/Dry, Quality-Overall. The return rate is 0.1%.

When does demand for femfresh wipes peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the femfresh wipes niche?

Listings span £2.00–£9.47; the average listing price is £4.72 (sweet spot $15–$100). The average incumbent carries 2,786 reviews — the moat a new listing must climb.

femfresh wipes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£214K

£214K/yr · 295K searches

Review moat

Okay2,786.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.72

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.00–£9.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, femfresh wipes is a £214K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

femfresh wipes market data

Units sold / yr: 50K–60K; avg 4,000–5,000/product
Revenue / yr: £236K–£283K; units × avg price
Conversion rate: 15.3%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Femfresh80%
Generic9%
Vagisil6%
Rael5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top femfresh wipes search terms

femfresh wipes80K/yr +17.0%12.1% conv.
feminine wipes73K/yr -7.4%7.9% conv.
intimate wipes55K/yr -11.8%5.5% conv.
intimate wipes for women18K/yr -1.7%6.0% conv.
fem fresh wipes13K/yr +28.9%16.8% conv.
feminine wipes for women12K/yr -9.4%8.0% conv.
vagisil wipes6K/yr -21.7%10.7% conv.
vaginal wipes7K/yr -23.0%9.1% conv.
vagisil wipes women5K/yr +10.2%17.7% conv.
fem wipes4K/yr +20.9%15.2% conv.

All search terms

Top femfresh wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count

Femfresh£2.004.7★7,706 rev

Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count

Femfresh£2.414.3★70 rev

Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly

Generic£6.254.7★113 rev

VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet

Vagisil£3.494.6★2,339 rev

Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)

Rael£9.474.5★3,704 rev

Newest

by launch date

Femfresh Soothing Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count

Femfresh£2.4170 rev

5mo ago

Feminine Intimate Hygiene Wipes 4 Pack (80 Wipes Total) Soft & Gentle Cleansing Alcohol-Free Soap-Free Travel-Friendly

Generic£6.25113 rev

1y ago

Rael Flushable Feminine Intimate Wipes - pH-Balanced Unscented Aloe Vera Extract Safe for Sensitive Skin Vegan & Cruelty Free Travel Size (10 Count Pack of 3)

Rael£9.473,704 rev

8y ago

VAGISIL Soothing Oatmeal Intimate Wipes for Burning & Irritation 12 Wipes Sachet

Vagisil£3.492,339 rev

12y ago

Femfresh Intimate Wipes Flushable & Biodegradable Feminine Wipes with Aloe Vera & Calendula pH Balanced & Hypoallergenic 25 Count

Femfresh£2.007,706 rev

14y ago

What buyers say about femfresh wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing11%

“Cleans as expected”

Smell11%

“Fragrance is subtle and pleasing”

Ease Of Use10%

“Easy to use”

Quality-Overall9%

“The quality of the wipes themselves is good”

Soft Feel6%

“soft to the touch”

Ease Of Cleaning6%

“Cleans as expected”

Moist/Dry6%

“Theyre moist enough to work well”

Value For Money6%

“Good value for money”

Size-Overall5%

“However, they are a good size”

Allergies4%

“no irritation for me”

What buyers complain about

Size-Overall13%

“Size is also not the best”

Moist/Dry9%

“They are not as moist”

Quality-Overall8%

“Not the best”

Smell6%

“These wipes dont have a nice smell”

Hard Feel5%

“Harsh”

Value For Money4%

“The price is expensive for 25 wipes”

Ease Of Cleaning3%

“they are not as strong as some wipes”

Durability2%

“they break up easily”

Thin2%

“Very thin”

Ease Of Use1%

“However, when I started using them I found it difficult to grab one and three came out at once”

Top return reasons

Advertised Vs Actual Product25%

Smell25%

Adhesion/Stickiness13%