Fcuk
brand-locked demand (top 5 brands take 99% of clicks) — Fcuk doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Fcuk profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fcuk is a £86K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 48/100.
Fcuk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +31.8% over the last 90 days and 9.2% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Fcuk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FCUK Bodyspray Trio : Vintage Sport and Urban by FCUK
- Price
- £15.77
- Rating
- 4.5/5
- Reviews
- 646
- Age
- 9y ago
3 Pack of Lynx 48H Fresh Ice Chill with Frozen Mint and Lemon Deodorant Body spray 200ml
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,222
- Age
- 5y ago
Lynx Ice Chill Aerosol Body Spray Mens Deodorant Spray with an iced mint & lemon scent for 48 hours of odour-busting high definition fragrance 250 ml
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 4,006
- Age
- 6y ago
FCUK Men Deodorising Body Spray VINTAGE 200ml ~ Pack of 2
- Price
- £13.03
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 9y ago
Lynx Ice Chill Aerosol Body Spray Mens Deodorant Spray with an iced mint & lemon scent for 48 hours of odour-busting high definition fragrance 6x 150 ml
- Price
- £12.54
- Rating
- 4.7/5
- Reviews
- 2,418
- Age
- 7y ago
Trending
90-day click momentum
Fcuk The Man Likes Three For Company Gift Set For Men
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11y ago
Fcuk Urban - High Performance Body Spray For Men 200 ML
- Price
- £10.91
- Rating
- 3.1/5
- Reviews
- 41
- Age
- 12y ago
Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 10mo ago
Lynx Ice Chill Aerosol Body Spray 150 ml
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 6y ago
Lynx Ice Chill Aerosol Body Spray Mens Deodorant Spray with an iced mint & lemon scent for 48 hours of odour-busting high definition fragrance 6x 150 ml
- Price
- £12.54
- Rating
- 4.7/5
- Reviews
- 2,418
- Age
- 7y ago
Newest
by launch dateDesigner Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 10mo ago
3 Pack of Lynx 48H Fresh Ice Chill with Frozen Mint and Lemon Deodorant Body spray 200ml
- Price
- £8.25
- Rating
- 4.7/5
- Reviews
- 1,222
- Age
- 5y ago
Unilever Lynx 48H Fresh Deodorant Bodyspray Ice Chill 200ml
- Price
- £5.11
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5y ago
Lynx Ice Chill 3-in-1 Body Wash Hair Face and Body Cleanser shower gel with plant-based prebiotics and 5x more moisturisers** for an all day fresh & clean feel 500 ml
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 944
- Age
- 6y ago
Lynx Ice Chill Aerosol Body Spray 150 ml
- Price
- £2.93
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
105
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Lynx39%
- FCUK32%
- Creip23%
- Designer Fragrances3%
- Simple2%
- Unilever1%
- Open — no brand owns it (0%)
Fcuk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.6×
Top Fcuk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fcuk deodorant for men36K/yr
- lynx ice chill15K/yr
- fcuk body spray for men16K/yr
- mens body spray multipack6K/yr
- spray for men8K/yr
- lynx ice chill antiperspirant4K/yr
- lynx ice chill deodorant5K/yr
- lynx ice chill gift set3K/yr
What reviews say buyers love and hate about Fcuk
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great fragrance”
“Excellent value”
“Great range from 2 UK guys who started their enterprise to bring quality, affordability, and better than 'high street' options that are available”
“Excellent service very pleased great gift too”
“It is very good to used”
What buyers complain about
86% of reviews“Cheap smelly”
“Poor Quality”
“lasts for a short time”
“Unfortunately leaves a very powdery white patch that dries”
“they burn the skin something chronic”
Fcuk return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fcuk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
