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Fcuk

Fail

The top 5 brands take 99% of clicks, so Fcuk is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£86K/yr93K searches / yr
90-day growth
+31.8%search demand this quarter
Competition
64%top-5 click share · 6 brands · 105 sellers

Flapen Score

Fcuk against its category

The dotted line is the Beauty average. Past it, Fcuk is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fcuk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fcuk 93K times last year and spent an estimated £86K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+31.8%
Conversion, latest week
9.2%
Market size, estimated
£86Ka year
Peak month
December7.6× the quietest month
Top search term
fcuk deodorant for men36K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £2.08 to £18.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.03 that is £3K to £5K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£2.08–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #328 within Bath & Body. It carries 793 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
57%
Out of stock, average day
2.1%
Average rank
#328in Bath & Body
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Fcuk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

105

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 232%
  • Brand 323%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Fcuk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Fcuk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fcuk deodorant for men36K/yr
  • lynx ice chill15K/yr
  • fcuk body spray for men16K/yr
  • mens body spray multipack6K/yr
  • spray for men8K/yr
  • lynx ice chill antiperspirant4K/yr
  • lynx ice chill deodorant5K/yr
  • lynx ice chill gift set3K/yr

Reviews and returns

What reviews say buyers love and hate about Fcuk

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.1%of orders come back
“Cheap smelly”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fcuk questions

Answered from the same tracked data.