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Faux Locs

a small market ($11K/yr) — Faux Locs doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 3Growth 17Conversion 9Competition 38Returns 75Price range 91Avg price 83Brand share 46Review moat 65Quality gap 65
This niche Category average · 2,481 niches

Is Faux Locs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Faux Locs is a £11K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.

Faux Locs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 0.7% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr1K
Search volume / yr-15.0%91K
Conversion rate0.7%
Avg price£18.05

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers11 · 14
Top-5 product click share62%
Open market23%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews898

Top Faux Locs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Alaleibaby26%
  • LLZBEAUTYHair25%
  • FALEMEI13%
  • Firstcyh Hair7%
  • ENBEAUTIFUL6%
  • Leeven5%
  • Open — no brand owns it (5 brands, 18%)

Faux Locs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR0.7%Products17Brands11Top 5 Brands77%OOS Rate0.0%Rating4.4★Reviews898Avg BSR#315
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Top Faux Locs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • faux locs30K/yr
  • locs17K/yr
  • locs crochet hair13K/yr
  • soft locs12K/yr
  • crochet locs8K/yr
  • goddess locs crochet hair5K/yr
  • goddess locs2K/yr
  • crochet faux locs3K/yr
  • faux locs crochet hair804/yr
  • soft locs 24 inch523/yr

What reviews say buyers love and hate about Faux Locs

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

I am very happy with the quality of this hair

Soft Feel14%

Hair is soft

Value For Money11%

Value for money

Weight Light7%

Theyre also not too heavy on my head at all

Assembly/Installation6%

easy to install

What buyers complain about

63% of reviews
Thickness17%

Thin and poor qaulity

Hair Related17%

I didn't like the hair

Brightness/Shine/Glow8%

Its very shiny, and a very jet Black, to me its looks plasticky and fake

Suitability Straight Hair8%

Hair not consistent

Suitability Long Hair8%

a bit too skinny for my hair

Faux Locs return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thin
16%
2Color
9%
3Size-Overall
9%
4Quality-Overall
8%
5Advertised Vs Actual Product
7%

Common Faux Locs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Faux Locs 40/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.0% over the last 90 days.
Search demand for Faux Locs on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.0× the quietest.