Is faux locs profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (40/100).

How competitive is the faux locs niche?

11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in faux locs?

Top complaints mined from reviews: Thickness, Hair Related, Brightness/Shine/Glow. The return rate is 2.0%.

When does demand for faux locs peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the faux locs niche?

Listings span £14.25–£28.47; the average listing price is £18.05 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.

faux locs

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Price range

Great£14.25–£28.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£18.05

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good897.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 91K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, faux locs is a £11K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

faux locs market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £18K–£23K; units × avg price
Conversion rate: 0.7%
Avg BSR: #315
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 273 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

Alaleibaby26%
LLZBEAUTYHair25%
FALEMEI13%
Firstcyh Hair7%
ENBEAUTIFUL6%
Leeven5%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top faux locs search terms

faux locs30K/yr -8.4%0.8% conv.
locs17K/yr -22.6%0.7% conv.
locs crochet hair13K/yr -22.1%0.9% conv.
soft locs12K/yr -22.0%1.7% conv.
crochet locs8K/yr -15.6%1.1% conv.
goddess locs crochet hair5K/yr -5.4%0.2% conv.
goddess locs2K/yr +35.0%0.6% conv.
crochet faux locs3K/yr -11.4%0.5% conv.
faux locs crochet hair804/yr -26.3%1.8% conv.
soft locs 24 inch523/yr -46.9%8.5% conv.

All search terms

Top faux locs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alaleibaby Faux Locs 24 Inch Crochet Hair New Soft Locs 6 Packs/Lot Curly Wavy Pre-Looped Faux Locs Goddess Synthetic Fiber Hair Extensions (24 Inch 1B)

Alaleibaby£16.194.3★197 rev

8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions Braiding Hair (#1B 24Inch (Pack of 8))

LLZBEAUTYHair£15.884.4★85 rev

Faux Locs 8 Packs Crochet Hair Pre-Looped Soft Locs Crochet Hair Extensions for Black Women 14Inch Faux Locs Crochet Braids Boho Goddess Synthetic Fiber Hair Extensions1B#).

Firstcyh Hair£15.664.4★571 rev

Enbeautiful Boho Faux Locs Crochet Hair 24 Inch 9 Packs Pre-Looped Goddess Locs with Curly Ends Soft Bohemian River Locs for Black Women (1B#)

ENBEAUTIFUL£19.304.3★43 rev

FALEMEI Faux Locs Crochet Hair 30 Inch Soft Locs for Distressed Locs 6Pack Faux Crochet Locs Butterfly Locs Crochet Hair for Women

FALEMEI£16.914.5★723 rev

Newest

by launch date

9 Packs Boho Faux Locs Crochet Hair 18 Inch Boho Soft Locs With Curly Ends Bohemian Goddess Hair Extensions For Black Women (1B#-Natural Black 18 Inch (Pack of 9))

ZIYANGBABA£18.2627 rev

10mo ago

FALEMEI Boho Locs Crochet Hair 24 Inch Goddess Braids Crochet Hair for Black Women 8 Packs Boho Faux Locs With Curly Ends Pre Looped Bohemian(1B# 24 Inch (Pack of 8))

FALEMEI£20.3736 rev

1y ago

Enbeautiful Boho Faux Locs Crochet Hair 24 Inch 9 Packs Pre-Looped Goddess Locs with Curly Ends Soft Bohemian River Locs for Black Women (1B#)

ENBEAUTIFUL£19.3043 rev

1y ago

8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions Braiding Hair (#1B 24Inch (Pack of 8))

LLZBEAUTYHair£15.8885 rev

1y ago

8 Packs Faux Locs Crochet Hair Extensions for Black Women Soft Locs Crochet Braids Hair Extensions (#1B 30Inch (Pack of 8))

LLZBEAUTYHair£18.5885 rev

1y ago

What buyers say about faux locs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“I am very happy with the quality of this hair”

Soft Feel14%

“Hair is soft”

Value For Money11%

“Value for money”

Weight Light7%

“Theyre also not too heavy on my head at all”

Assembly/Installation6%

“easy to install”

Hair Styling6%

“this is the style for you”

Texture/Consistency-Overall5%

“Nicely textured”

Advertised Vs Actual Product5%

“As pictured, and as expected”

Size-Overall4%

“Fit the bill”

Brightness/Shine/Glow4%

“It was shiny”

What buyers complain about

Thickness17%

“Thin and poor qaulity”

Hair Related17%

“I didn't like the hair”

Brightness/Shine/Glow8%

“Its very shiny, and a very jet Black, to me its looks plasticky and fake”

Suitability Straight Hair8%

“Hair not consistent”

Suitability Long Hair8%

“a bit too skinny for my hair”

Size-Overall4%

“not long enough”

Top return reasons

Thin16%

Color9%

Size-Overall9%

Quality-Overall8%

Advertised Vs Actual Product7%

Shape/Style7%

Suitability Long Hair7%

Suitability Straight Hair7%

Suitability Short Hair6%

Hard Feel4%

Common questions

Is faux locs profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (40/100).
How competitive is the faux locs niche?: 11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in faux locs?: Top complaints mined from reviews: Thickness, Hair Related, Brightness/Shine/Glow. The return rate is 2.0%.
When does demand for faux locs peak?: Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the faux locs niche?: Listings span £14.25–£28.47; the average listing price is £18.05 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.

faux locs

faux locs market data

Competition & brand share

Demand & seasonality

Top faux locs search terms

Top faux locs products on Amazon

Top sellers

Newest

Trending

What buyers say about faux locs

What buyers love

What buyers complain about

Top return reasons

Common questions

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