Is fat burning cream profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the fat burning cream niche?

13 brands and 107 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in fat burning cream?

Top complaints mined from reviews: Color, Symptom Reduction, Functionality-Overall. The return rate is 0.0%.

When does demand for fat burning cream peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the fat burning cream niche?

Listings span £3.69–£35.07; the average listing price is £7.80 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.

fat burning cream

Worth a look

Shows low returns (0.0%), but a small market ($32K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.69–£35.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.8%

90-day search growth — must beat 0% to launch

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,742.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad£7.80

avg listing price — sweet spot $15–$100

Market size

Bad£32K

£32K/yr · 92K searches

According to Flapen's Amazon United Kingdom niche tracking, fat burning cream is a £32K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fat burning cream market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £31K–£39K; units × avg price
Conversion rate: 4.4%
Avg BSR: #540
Page quality: 0%
Prime: 97%
Sponsored: 41%
Out of stock: 4.1%
Avg brand age: 37 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

107

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

EVELINE COSMETICS75%
Eveline Cosmetics6%
Generisch5%
ISBEAUSOLS4%
SONGQEE3%
INSKIN2%
Open — no brand owns it (7 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top fat burning cream search terms

eveline cosmetics48K/yr +62.6%3.0% conv.
eveline20K/yr +14.2%4.7% conv.
fat burning cream9K/yr +33.4%3.1% conv.
slimming cream3K/yr +16.5%4.0% conv.
hot cream2K/yr -17.2%4.5% conv.
b flat belly firming cream2K/yr -27.8%8.5% conv.
belly firming cream2K/yr -3.0%2.2% conv.
maelys b flat belly firming cream1K/yr -13.0%3.5% conv.
maelys2K/yr +9.3%0.8% conv.
b flat1K/yr -46.2%5.3% conv.

All search terms

Top fat burning cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eveline Cosmetics Slim Extreme 4D Super Concentrated Cellulite Slimming Hot Cream for Women Fast Fat Burning | 2-Week Lipo Shock Thearpy | Flat Belly Slim Legs Waist 250 ML 1 Count (Pack of 1)

EVELINE COSMETICS£6.404.0★12,729 rev

Eveline Cosmetics Magic Skin CC Beautifying 8-in-1 Moisturizing Cream for Redness with Hyaluronic Acid 24k Gold and Vitamin E - 50ml

EVELINE COSMETICS£5.754.5★3,075 rev

Eveline Cosmetics Slim Extreme 4D Scalpel | 250 ml | Turbo Cellulite Reducer | Reduces Fat Layer | Extreme Therapy 7 Days

EVELINE COSMETICS£6.884.3★1,604 rev

Eveline Cosmetics Slim Extreme 4D Liposuction Serum - Intensive Slimming & Reshaping Serum with Lipocell-Slim Isocell Slim L-Carnitine Q10 and Ginkgo Extract - 250 ml

EVELINE COSMETICS£6.164.0★33,282 rev

Eveline Cosmetics Slim Extreme 4D Ultra-Concentrated Fat-Reducing Serum with SCALPEL SHAPE DESIGNER Technology - 250ml

EVELINE COSMETICS£6.354.2★7,629 rev

Newest

by launch date

Sweat & Fat Burning Cream Belly Fat Burner Sweat Enhancer Slimming Massage Cream Burns Cellulite on Thighs Legs Abdomen and ButtocksSuitable for Both Men and Women 4.23 OZ

QEUTKEZS£8.520 rev

4mo ago

Cosmetics B Flat Belly FirmingCream Skin Firming Cream for the Abdomen Moisturising Firming Cream Against Stretch Marks Belly Lotion 100 ml (Orange 4.5 x 4.5 x 17.6 cm)

Generisch£6.250 rev

8mo ago

B-FLAT Firming Body Lotion with Avocado & Centella Asiatica - Skin Tightening Cream for Stomach Arms Thighs | Improves Elasticity & Scar Appearance Deep Moisture 60ml

SONGQEE£8.563 rev

1y ago

B Flat Belly Firming Cream - Firming Cream For Loose Skin - Skin Tightening Cream Stretch Mark Reduction - Collagen Infused for Tummy Thighs Arms Butt-Body Moisturizer For Women 60ML

ISBEAUSOLS£6.8314 rev

1y ago

B Flat Belly Firming Cream - Skin Firming and Tightening Body Cream Skin Tightening Moisturizing Body Tightening Crea-m for Tummy Thighs Arms Butt - Stretch Mark

INSKIN£10.8236 rev

2y ago

What buyers say about fat burning cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“I also think that all Eveline cosmetics are of really high quality”

Value For Money11%

“Good price”

Suitability Combination Skin9%

“Really good for skin”

Eyelash Quality8%

“Great Mascara”

Soft Feel7%

“My skin felt smoother”

Brightness/Shine/Glow5%

“Amazing golden shimmer”

Smell5%

“Beautiful collor, smell nice”

Moist/Dry4%

“Dries clear”

Advertised Vs Actual Product4%

“What I expected”

Symptom Reduction2%

“Ive noticed a real improvement on the top of my arms”

What buyers complain about

Color12%

“like others I find it a little orange”

Symptom Reduction7%

“don't see any difference”

Functionality-Overall7%

“Not work”

Allergies7%

“However I got irritation in parts of my face”

Moist/Dry7%

“once I opened the tube it was so dry”

Smell3%

“It smells very fake and like chemicals and it dries orange”

Adhesion/Stickiness3%

“Sticky”

Heating3%

“Heat sensation the first few weeks abd then nothing”

Skin Health2%

“no visible improvement in the appearance of my skin”

Defective Material/Parts2%

“Lid is broken/ can't see how to open it”

Top return reasons

Functionality-Overall40%

Ingredients-Overall20%

Heating20%

Compatibility-Overall20%

Common questions

Is fat burning cream profitable to sell on Amazon United Kingdom?: The niche generates £32K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the fat burning cream niche?: 13 brands and 107 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in fat burning cream?: Top complaints mined from reviews: Color, Symptom Reduction, Functionality-Overall. The return rate is 0.0%.
When does demand for fat burning cream peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the fat burning cream niche?: Listings span £3.69–£35.07; the average listing price is £7.80 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.