Is fanola profitable to sell on Amazon United Kingdom?

The niche generates £628K/yr across 16 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (46/100).

How competitive is the fanola niche?

4 brands and 87 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fanola?

Top complaints mined from reviews: Color, Moist/Dry, Suitability Colored Hair. The return rate is 0.0%.

When does demand for fanola peak?

Demand peaks in Jan–Apr–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the fanola niche?

Listings span £3.53–£18.91; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 13,223 reviews — the moat a new listing must climb.

fanola

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£628K

£628K/yr · 339K searches

Avg price

Okay£11.52

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Price range

Okay£3.53–£18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad13,223.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fanola is a £628K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

fanola market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: £576K–£691K; units × avg price
Conversion rate: 16.1%
Avg BSR: #256
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

FANOLA56%
Fudge33%
OLAPLEX9%
PROVOKE2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +0.5% search growth over the last 90 days.

Peak months: Jan, Apr, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top fanola search terms

fanola no yellow shampoo115K/yr -7.3%14.5% conv.
fudge purple shampoo82K/yr +10.8%16.1% conv.
fanola purple shampoo37K/yr -8.1%14.1% conv.
olaplex purple shampoo20K/yr +15.4%16.3% conv.
toning shampoo for blonde hair10K/yr -6.8%2.4% conv.
no yellow shampoo9K/yr +5.3%6.8% conv.
provoke go ashy7K/yr -0.8%5.9% conv.
anti yellow shampoo7K/yr +4.8%2.6% conv.
fanola no yellow6K/yr -0.4%8.3% conv.
fudge purple shampoo and conditioner6K/yr +5.9%10.2% conv.

All search terms

Top fanola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1

FANOLA£13.384.6★97,692 rev

Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)

FANOLA£8.044.6★6,356 rev

Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml

Fudge£7.584.6★3,714 rev

Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml

Fudge£7.844.7★9,285 rev

Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.

OLAPLEX£17.614.6★11,629 rev

Newest

by launch date

PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy

PROVOKE£3.53720 rev

2y ago

Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.

OLAPLEX£18.912,137 rev

2y ago

Fanola Wonder No Yellow Shampoo Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 1000ml

FANOLA£16.10355 rev

3y ago

Fanola Wonder Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 350ml

FANOLA£10.91862 rev

3y ago

Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.

OLAPLEX£17.6111,629 rev

4y ago

What buyers say about fanola

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Shampoo quality is good too”

Suitability Colored Hair14%

“Overall, its decent if you want to keep blonde or grey hair looking fresher”

Value For Money13%

“Good value for price”

Color13%

“I have so many compliments on the colour”

Smell7%

“Nice smell, hair feels clean”

Soft Feel5%

“hair is soft”

Advertised Vs Actual Product4%

“Does the job”

Ease Of Use4%

“Easy to use”

Efficiency2%

“Effective”

Moist/Dry2%

“It doesnt leave my hair feeling dry”

What buyers complain about

Color20%

“White to dull grey”

Moist/Dry12%

“Made my hair feel dry”

Suitability Colored Hair9%

“It also appears to have stripped the semi permanent dye from my hair”

Smell5%

“terrible smell”

Value For Money4%

“Terrible value for money”

Suitability Short Hair4%

“Awful, made hair like straw”

Functionality-Overall4%

“Didnt work for me”

Allergies3%

“Horrible allergic reaction careful”

Hair Related3%

“Made my hair much worse”

Size-Overall2%

“it is tiny”

Top return reasons

Advertised Vs Actual Product100%

Common questions

Is fanola profitable to sell on Amazon United Kingdom?: The niche generates £628K/yr across 16 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (46/100).
How competitive is the fanola niche?: 4 brands and 87 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fanola?: Top complaints mined from reviews: Color, Moist/Dry, Suitability Colored Hair. The return rate is 0.0%.
When does demand for fanola peak?: Demand peaks in Jan–Apr–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the fanola niche?: Listings span £3.53–£18.91; the average listing price is £11.52 (sweet spot $15–$100). The average incumbent carries 13,223 reviews — the moat a new listing must climb.