Fanola
brand-locked demand (top 5 brands take 100% of clicks) — Fanola doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Fanola profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fanola is a £628K/yr Amazon United Kingdom market (339K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Nov–Dec. Verdict: Skip it — 46/100.
Fanola: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.5% over the last 90 days and 16.1% of searches end in a purchase.
£628K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Fanola products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fanola No Yellow Shampoo Anti-Yellow Shampoo for Healthy and Vital Blonde Hair 1000 ml Unscented Pack of 1
- Price
- £13.38
- Rating
- 4.6/5
- Reviews
- 97,692
- Age
- 12y ago
Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 6,356
- Age
- 6y ago
Fudge Professional Clean Blonde Damage Rewind Shampoo Intense Purple Toning for Blonde hair Bond Repair Technology Sulfate Free 250 ml
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 7y ago
Fudge Professional Original Clean Blonde Shampoo Purple Toning for Blonde Hair 250 ml
- Price
- £7.84
- Rating
- 4.7/5
- Reviews
- 9,285
- Age
- 7y ago
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 11,629
- Age
- 4y ago
Trending
90-day click momentum
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £18.91
- Rating
- 4.4/5
- Reviews
- 2,137
- Age
- 2y ago
Fanola Wonder No Yellow Shampoo Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 1000ml
- Price
- £16.10
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 3y ago
PROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.53
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 2y ago
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 11,629
- Age
- 4y ago
Fanola No Yellow Anti-Yellow Hair Shampoo - 350 ML (Pack of 1)
- Price
- £8.04
- Rating
- 4.6/5
- Reviews
- 6,356
- Age
- 6y ago
Newest
by launch datePROVOKE Go Ashy Shampoo 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy
- Price
- £3.53
- Rating
- 4.4/5
- Reviews
- 720
- Age
- 2y ago
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £18.91
- Rating
- 4.4/5
- Reviews
- 2,137
- Age
- 2y ago
Fanola Wonder No Yellow Shampoo Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 1000ml
- Price
- £16.10
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 3y ago
Fanola Wonder Anti-Yellow Shampoo for Blonde Lightened Bleached or Grey Hair Neutralizes Yellow Tones with Toning Action Leaving Hair Softer and Shiner 350ml
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 3y ago
Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 11,629
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- FANOLA56%
- Fudge33%
- OLAPLEX9%
- PROVOKE2%
- Open — no brand owns it (0%)
Fanola demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Apr, Nov, Dec · busiest ÷ quietest = 4.5×
Top Fanola search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fanola no yellow shampoo115K/yr
- fudge purple shampoo82K/yr
- fanola purple shampoo37K/yr
- olaplex purple shampoo20K/yr
- toning shampoo for blonde hair10K/yr
- no yellow shampoo9K/yr
- provoke go ashy7K/yr
- anti yellow shampoo7K/yr
- fanola no yellow6K/yr
- fudge purple shampoo and conditioner6K/yr
What reviews say buyers love and hate about Fanola
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Shampoo quality is good too”
“Overall, its decent if you want to keep blonde or grey hair looking fresher”
“Good value for price”
“I have so many compliments on the colour”
“Nice smell, hair feels clean”
What buyers complain about
67% of reviews“White to dull grey”
“Made my hair feel dry”
“It also appears to have stripped the semi permanent dye from my hair”
“terrible smell”
“Terrible value for money”
Fanola return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fanola questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
