Fanola

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £628K a year.

Searches, last 12 months

339K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

16.1%

Market size, estimated

£628Ka year

Peak month

December4.5× the quietest month

Top search term

fanola no yellow shampoo115K searches a year

Listings sell for £11.52 on average, from £3.53 to £18.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £11.52 that is £29K to £35K a year per listing.

Average price

£11.52under the $15 to $100 sweet spot

Price range

£3.53–£18.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

£29K–£35K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Shampoos & Conditioners. It carries 13,223 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#256in Shampoos & Conditioners

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,223per listing

Listings tracked

16

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months