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Fake Tan Set

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $21K a year here, so Fake Tan Set is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£21K/yr35K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
45%top-5 click share · 19 brands · 91 sellers

Flapen Score

Fake Tan Set against its category

The dotted line is the Beauty average. Past it, Fake Tan Set is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Tan Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fake Tan Set 35K times last year and spent an estimated £21K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
4.7%
Market size, estimated
£21Ka year
Peak month
December9.0× the quietest month
Top search term
fake tan set11K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £3.91 to £33.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£3.91–£33.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #363 within Bath & Body. It carries 767 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
24.5%
Average rank
#363in Bath & Body
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
30

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fake Tan Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

91

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

21%

  • Brand 137%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Fake Tan Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Fake Tan Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fake tan set11K/yr
  • fake tan kit5K/yr
  • tanning kit3K/yr
  • tanning set4K/yr
  • fake tan gift set6K/yr
  • self tan gift set4K/yr
  • tanning gift sets for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Tan Set

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
14%of negative reviews mention “Smell”
0.1%of orders come back
“Smells bad”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fake Tan Set questions

Answered from the same tracked data.