Fake Tan Set
Fake Tan Set shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Fake Tan Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fake Tan Set is a £21K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Fake Tan Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +26.5% over the last 90 days and 4.7% of searches end in a purchase.
£21K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 30 products
Top Fake Tan Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
St.Tropez Self Tan Express Starter Kit Express Mousse 50ml Applicator Mitt Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free
- Price
- £7.48
- Rating
- 4.5/5
- Reviews
- 1,379
- Age
- 2y ago
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
- Price
- £23.37
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago
St.Tropez Self Tan Award Winning Kit Express Bronzing Mousse 200 ml Body Lotion 200 ml Applicator Mitt Vegan skincare
- Price
- £20.22
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 3y ago
Dove Time to Glow Gradual Self Tan Collection Set with a Tan Applicator for Her 3 Piece
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 3y ago
Bondi Sands Get Glowing 3 Piece Starter Kit Light/Medium | Self Tan Set | Australian Made | Vegan & Cruelty Free
- Price
- £11.32
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 2y ago
Trending
90-day click momentum
EOAMGO 5 in 1 Self Tanning Mitt Applicator Kit Double Sided fake tan mitt with Mini Tanning Glove Reusable Face Tanning Brush Back Tanner Applicator for Back and Hard-to-reach Areas (Black)
- Price
- £7.80
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
- Price
- £23.37
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago
Complete Self Tan Kit Medium to Dark Tanning Cream 200ml 3-in-1 Mitt Body Scrub Coconut Lotion & Bronzing Pearls for Glowing Skin Gift Box Included
- Price
- £20.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
St Moriz Advanced Colour Correcting Tanning Mousse in Medium | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Neutralises Red Tones | Fast-Drying Vegan Fake Tan Mousse | 200ml
- Price
- £6.66
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 5y ago
St Moriz Professional Instant Tanning Mousse in Medium | Fast Drying Vegan Fake Tan | With Aloe Vera & Vitamin E | For Streak Free Medium Golden Glow | Dermatologically Tested & Cruelty Free | 200ml
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 8,111
- Age
- 10y ago
Newest
by launch dateEOAMGO 5 in 1 Self Tanning Mitt Applicator Kit Double Sided fake tan mitt with Mini Tanning Glove Reusable Face Tanning Brush Back Tanner Applicator for Back and Hard-to-reach Areas (Black)
- Price
- £7.80
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
- Price
- £23.37
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago
Tanning Mitt and Brush 6 PCS Self Tanning Mit and Fake Tan Brush Set with 5 Tanning Mitt & 1 Tanning Brush Velvet Material of Tanning Mitt Set Washable And Reusable Tanning Brush for Body and Face
- Price
- £9.05
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
LOPHE Self Tanning Mitt Applicator Set Brown Double Sided Self Tanning Glove with Mini Tanning Glove Exfoliate Mitt Face Tanning Brush Microfiber Back Lotion Applicator Apply Lotion
- Price
- £5.64
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 1y ago
FUNAN Self Tanning Application Kit 4-Piece Set with Back Applicator Mini Mitt Tanning Mitts and Ultra Soft Self Tanner Brush Bamboo Kabuki Brush Black
- Price
- £7.80
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
91
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
21%
- St.Tropez37%
- Bondi Sands12%
- VIKINGTREAT9%
- FUNAN8%
- Dove7%
- FILTER BY MOLLY-MAE6%
Fake Tan Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Top Fake Tan Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fake tan set11K/yr
- fake tan kit5K/yr
- tanning kit3K/yr
- tanning set4K/yr
- fake tan gift set6K/yr
- self tan gift set4K/yr
- tanning gift sets for women2K/yr
What reviews say buyers love and hate about Fake Tan Set
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Perfect colour”
“Excellent value”
“The applicator mitt is good quality too”
“Really good quality”
“Easy to use”
What buyers complain about
61% of reviews“Smells bad”
“im extremely pale”
“Item arrived leaking”
“Cheap thin material”
“Poor quality”
Fake Tan Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fake Tan Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
