fake tan set
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good766.7avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.91–£33.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Bad£21K£21K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, fake tan set is a £21K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
fake tan set market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£20K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 24.5%
- Avg brand age
- 35 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
91
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
21%
- St.Tropez37%
- Bondi Sands12%
- VIKINGTREAT9%
- FUNAN8%
- Dove7%
- FILTER BY MOLLY-MAE6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +26.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Top fake tan set search terms
- fake tan set11K/yr
- fake tan kit5K/yr
- tanning kit3K/yr
- tanning set4K/yr
- fake tan gift set6K/yr
- self tan gift set4K/yr
- tanning gift sets for women2K/yr
Top fake tan set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
St.Tropez Self Tan Express Starter Kit Express Mousse 50ml Applicator Mitt Develops in 1-3 Hours Streak-Free Finish Vegan Natural & Cruelty Free
St.Tropez£7.484.5★1,379 rev
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
St.Tropez£23.374.8★23 rev
St.Tropez Self Tan Award Winning Kit Express Bronzing Mousse 200 ml Body Lotion 200 ml Applicator Mitt Vegan skincare
St.Tropez£20.224.4★132 rev
Dove Time to Glow Gradual Self Tan Collection Set with a Tan Applicator for Her 3 Piece
Dove£14.724.6★203 rev
Bondi Sands Get Glowing 3 Piece Starter Kit Light/Medium | Self Tan Set | Australian Made | Vegan & Cruelty Free
Bondi Sands£11.324.4★19 rev
Newest
by launch date
EOAMGO 5 in 1 Self Tanning Mitt Applicator Kit Double Sided fake tan mitt with Mini Tanning Glove Reusable Face Tanning Brush Back Tanner Applicator for Back and Hard-to-reach Areas (Black)
EOAMGO£7.805 rev
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
St.Tropez£23.3723 rev
Tanning Mitt and Brush 6 PCS Self Tanning Mit and Fake Tan Brush Set with 5 Tanning Mitt & 1 Tanning Brush Velvet Material of Tanning Mitt Set Washable And Reusable Tanning Brush for Body and Face
BFSYRR£9.0510 rev
LOPHE Self Tanning Mitt Applicator Set Brown Double Sided Self Tanning Glove with Mini Tanning Glove Exfoliate Mitt Face Tanning Brush Microfiber Back Lotion Applicator Apply Lotion
LOPHE£5.6449 rev
FUNAN Self Tanning Application Kit 4-Piece Set with Back Applicator Mini Mitt Tanning Mitts and Ultra Soft Self Tanner Brush Bamboo Kabuki Brush Black
FUNAN£7.80266 rev
Trending
90-day click momentumEOAMGO 5 in 1 Self Tanning Mitt Applicator Kit Double Sided fake tan mitt with Mini Tanning Glove Reusable Face Tanning Brush Back Tanner Applicator for Back and Hard-to-reach Areas (Black)
EOAMGO£7.803.4★
St.Tropez Self Tan Cherry Macaron Kit Iconic Classic Mousse 200ml Limited Edition Pink Mitt & New Hair & Body Cherry Macaron Fragrance Mist
St.Tropez£23.374.8★
Complete Self Tan Kit Medium to Dark Tanning Cream 200ml 3-in-1 Mitt Body Scrub Coconut Lotion & Bronzing Pearls for Glowing Skin Gift Box Included
VIKINGTREAT£20.825.0★
St Moriz Advanced Colour Correcting Tanning Mousse in Medium | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Neutralises Red Tones | Fast-Drying Vegan Fake Tan Mousse | 200ml
ST. MORIZ£6.664.6★
St Moriz Professional Instant Tanning Mousse in Medium | Fast Drying Vegan Fake Tan | With Aloe Vera & Vitamin E | For Streak Free Medium Golden Glow | Dermatologically Tested & Cruelty Free | 200ml
ST. MORIZ£3.914.4★
What buyers say about fake tan set
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect colour”
“Excellent value”
“The applicator mitt is good quality too”
“Really good quality”
“Easy to use”
“The Secret to a Perfect, Natural Glow”
“Good coverage”
“Its also suitable for the face”
“doesnt smell too strong”
“Does the job”
What buyers complain about
“Smells bad”
“im extremely pale”
“Item arrived leaking”
“Cheap thin material”
“Poor quality”
“No GB instructions on this product”
“Misleading”
“It doesn't seem to moisturise at all”
“looking as if it had been used”
“not snug to hand”
Top return reasons
Common questions
- Is fake tan set profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 30 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the fake tan set niche?
- 19 brands and 91 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in fake tan set?
- Top complaints mined from reviews: Smell, Color, Leak-Proof. The return rate is 0.1%.
- When does demand for fake tan set peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the fake tan set niche?
- Listings span £3.91–£33.64; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 767 reviews — the moat a new listing must climb.