Fake Tan Light
FailThe top 5 brands take 100% of clicks, so Fake Tan Light is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £37K/yr53K searches / yr
- 90-day growth
- +96.1%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 85 sellers
Flapen Score
Fake Tan Light against its category
The dotted line is the Beauty average. Past it, Fake Tan Light is stronger. Inside it, weaker.
Market
The Fake Tan Light market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fake Tan Light 53K times last year and spent an estimated £37K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +96.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £37Ka year
- Peak month
- July4.1× the quietest month
- Top search term
- dove gradual tan light to medium14K searches a year
02 · Price
A sale here is worth £7.87.
Listings sell for £7.87 on average, from £3.56 to £12.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £7.87 that is £8K to £10K a year per listing.
- Average price
- £7.87under the $15 to $100 sweet spot
- Price range
- £3.56–£12.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Body. It carries 3,622 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,622per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fake Tan Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Light to Medium Self Tan Lotion 1 Gradual Tan Lotion For Sun-Kissed Skin Tanning Lotion For All Skin Types 200 ml
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 18,170
- Age
- 10y ago

Dove Summer Revived Light to Medium Gradual Tan Mousse fast-absorbing self tanning for a natural-looking streak-free tan and 48h visibly moisturised skin 150 ml
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 3,844
- Age
- 6y ago

St Moriz Advanced Colour Correcting Tanning Mousse in Light | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Adds Warmth to Fair Skin | Fast-Drying Vegan Fake Tan Mousse | 200ml
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 5y ago

Bondi Sands Light/Medium Self-Tanning Foam - Lightweight Buildable Formula Gives a Sun-Kissed Glow for a Flawless Finish; 200 mL/7.04 Oz
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,340
- Age
- 10y ago

3x Dove Nourishing Body Care Self Tanning Lotion 250ml each Fair to Medium
- Price
- £11.30
- Rating
- 4.6/5
- Reviews
- 284
- Age
- 6y ago
Trending
estimated 90-day click momentum
2 Pack of Dove Nourishing Body Care Visible Glow Gradual Self-Tan Fair to Medium Body Lotion 400ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 5y ago

Dove Summer Revived Gradual Self-Tanning Lotion for Face and Body Light to Medium Natural Tan Non-Sticky Feel Suitable for All Skin Types 2-Pack 200 ml + 75 ml 275 ml Total
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago

Dove Summer Revived Light to Medium Gradual Tan Mousse fast-absorbing self tanning for a natural-looking streak-free tan and 48h visibly moisturised skin 150 ml
- Price
- £4.67
- Rating
- 4.3/5
- Reviews
- 3,844
- Age
- 6y ago

St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

3 Packs of Dove Derma Spa Summer Revived Fair to Medium Face Cream with Cell Moisturisers 75ml
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 5y ago
Newest
by launch date
Dove Summer Revived Gradual Self-Tanning Lotion for Face and Body Light to Medium Natural Tan Non-Sticky Feel Suitable for All Skin Types 2-Pack 200 ml + 75 ml 275 ml Total
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago

St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago

2 Pack of Dove Nourishing Body Care Visible Glow Gradual Self-Tan Fair to Medium Body Lotion 400ml
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 5y ago

3 Packs of Dove Derma Spa Summer Revived Fair to Medium Face Cream with Cell Moisturisers 75ml
- Price
- £8.11
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 5y ago

St Moriz Advanced Colour Correcting Tanning Mousse in Light | With Hyaluronic Acid Vitamin B5 & Advanced Skin Care Benefits | Adds Warmth to Fair Skin | Fast-Drying Vegan Fake Tan Mousse | 200ml
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 369
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
85
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Dove81%
- ST. MORIZ13%
- Bondi Sands6%
- Open — no brand owns it (0%)
Demand
Fake Tan Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Search terms
Top Fake Tan Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dove gradual tan light to medium14K/yr
- dove summer revived light to medium13K/yr
- light fake tan8K/yr
- fake tan light7K/yr
- dove tanning moisturiser light to medium4K/yr
- dove light to medium self tan lotion4K/yr
- light tan3K/yr
Reviews and returns
What reviews say buyers love and hate about Fake Tan Light
We read the reviews and the return reasons for every product selling here.
“Does have that biscuit smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fake Tan Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









