Fake Tan Light
FailThe top 5 brands take 100% of clicks, so Fake Tan Light is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £37K/yr53K searches / yr
- 90-day growth
- +96.1%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 85 sellers
Flapen Score
Fake Tan Light against its category
The dotted line is the Beauty average. Past it, Fake Tan Light is stronger. Inside it, weaker.
Market
The Fake Tan Light market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fake Tan Light 53K times last year and spent an estimated £37K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +96.1%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £37Ka year
- Peak month
- July4.1× the quietest month
- Top search term
- dove gradual tan light to medium14K searches a year
02 · Price
A sale here is worth £7.87.
Listings sell for £7.87 on average, from £3.56 to £12.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £7.87 that is £8K to £10K a year per listing.
- Average price
- £7.87under the $15 to $100 sweet spot
- Price range
- £3.56–£12.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Body. It carries 3,622 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #117in Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,622per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fake Tan Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 213%
- Brand 36%
- Open — no brand owns it (0%)
Demand
Fake Tan Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Search terms
Top Fake Tan Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dove gradual tan light to medium14K/yr
- dove summer revived light to medium13K/yr
- light fake tan8K/yr
- fake tan light7K/yr
- dove tanning moisturiser light to medium4K/yr
- dove light to medium self tan lotion4K/yr
- light tan3K/yr
Reviews and returns
What reviews say buyers love and hate about Fake Tan Light
We read the reviews and the return reasons for every product selling here.
“Does have that biscuit smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fake Tan Light questions
Answered from the same tracked data.