Fake Tan
Fake Tan clears our launch bar: a $1.2M/yr market growing +35.4% this quarter with returns at 0.1%.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Fake Tan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fake Tan is a £1.2M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 56/100.
Fake Tan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +35.4% over the last 90 days and 7.5% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Fake Tan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
St Moriz Professional Instant Tanning Mousse in Medium | Fast Drying Vegan Fake Tan | With Aloe Vera & Vitamin E | For Streak Free Medium Golden Glow | Dermatologically Tested & Cruelty Free | 200ml
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 8,111
- Age
- 10y ago
Bondi Sands 200ml Self Fake Tanning Foam - Dark
- Price
- £9.68
- Rating
- 4.6/5
- Reviews
- 21,451
- Age
- 11y ago
St. Moriz Professional Dark Self Tanner Mousse - Sunless Instant Self Tanning Foam for a Deep Natural Looking Fake Tan - Moisturizing Tanning Foam With Aloe Vera & Vitamin E (200ml)
- Price
- £4.46
- Rating
- 4.5/5
- Reviews
- 4,769
- Age
- 10y ago
Bondi Sands Liquid Gold Self-Tanning Foam Enriched with Argan Oil Vegan + Cruelty Free Coconut Scent 200mL
- Price
- £9.73
- Rating
- 4.4/5
- Reviews
- 6,981
- Age
- 7y ago
Bondi Sands Light/Medium Self-Tanning Foam - Lightweight Buildable Formula Gives a Sun-Kissed Glow for a Flawless Finish; 200 mL/7.04 Oz
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 9,340
- Age
- 10y ago
Trending
90-day click momentum
Garnier Summer Body Gradual Tan Moisturiser Deep For A Radiant Sun Kissed Glow Suitable For Face & Body 24 Hour Hydration & A Natural Even Tan Fast Absorption Vegan Formula 400ml
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 12,081
- Age
- 17y ago
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 6,409
- Age
- 12y ago
St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago
Dove Light to Medium Self Tan Lotion 1 Gradual Tan Lotion For Sun-Kissed Skin Tanning Lotion For All Skin Types 200 ml
- Price
- £3.56
- Rating
- 4.5/5
- Reviews
- 18,170
- Age
- 10y ago
Filter by Molly-Mae Self Tanning Mousse | Medium Shade | Streak-Free Sunless Tan Foam | Natural Golden Glow | Vegan-Friendly & Cruelty Free | Lightweight Fast-Drying & Hydrating Formula | 200ml
- Price
- £17.63
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
Newest
by launch date
SOLSKIN Tanning Mousse with Hyaluronic Acid & Aloe for Natural Bronze Glow - Fast-drying Fake Tan Moisturising Formula for Sensitive Skin Streak-Free Vegan & Cruelty-Free 200ml (Dark)
- Price
- £18.42
- Rating
- 4.1/5
- Reviews
- 117
- Age
- 9mo ago
Filter by Molly-Mae Self Tanning Mousse | Medium Shade | Streak-Free Sunless Tan Foam | Natural Golden Glow | Vegan-Friendly & Cruelty Free | Lightweight Fast-Drying & Hydrating Formula | 200ml
- Price
- £17.63
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 1y ago
St Moriz Professional Extra Large 1 Hour Fast Tan Mousse | Fast Drying Vegan Express Fake Tan With Aloe Vera & Vitamin E | 1 Hour for Light Glow 2 Hours for Medium Glow 3 Hours for Dark Glow | 300ml
- Price
- £5.66
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 2y ago
Dove Summer Revived Medium to Dark Gradual Tanning Lotion for a gradual tan and natural radiant glow nongreasy self-tan for all skin types 200 ml
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 4,179
- Age
- 3y ago
Bondi Sands Technocolor 1-Hour Express Emerald Self-Tanning Foam Easy Application Streak Free Fake Tan - Fast-Acting Body Tan for Natural-Looking Glow
- Price
- £10.89
- Rating
- 4.2/5
- Reviews
- 1,392
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
172
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
3%
- Bondi Sands44%
- ST. MORIZ36%
- St.Tropez7%
- Garnier5%
- Dove3%
- FILTER BY MOLLY-MAE2%
- Open — no brand owns it (2 brands, 3%)
Fake Tan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
Top Fake Tan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fake tan816K/yr
- bondi sands tan236K/yr
- tan256K/yr
- bondi sands149K/yr
- self tan112K/yr
- tanning56K/yr
- st moriz tan78K/yr
- bondi80K/yr
- false tan31K/yr
- effin tan26K/yr
What reviews say buyers love and hate about Fake Tan
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Amazing colour”
“no horrible smell”
“Good price”
“Excellent Quality”
“Applies well”
What buyers complain about
66% of reviews“The smell was absolutely disgusting”
“doesn't give much colour”
“Waste of money”
“Item arrived leaking”
“Was allergic to it”
Fake Tan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fake Tan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
