Fake Tan
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Fake Tan is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £1.2M/yr2.0M searches / yr
- 90-day growth
- +35.4%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 172 sellers
Flapen Score
Fake Tan against its category
The dotted line is the Beauty average. Past it, Fake Tan is stronger. Inside it, weaker.
Market
The Fake Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fake Tan 2.0M times last year and spent an estimated £1.2M. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +35.4%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £1.2Ma year
- Peak month
- May2.2× the quietest month
- Top search term
- fake tan816K searches a year
02 · Price
A sale here is worth £8.09.
Listings sell for £8.09 on average, from £3.36 to £18.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.09 that is £40K to £49K a year per listing.
- Average price
- £8.09under the $15 to $100 sweet spot
- Price range
- £3.36–£18.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £40K–£49K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 6,800 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Styling Products
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,800per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fake Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
172
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
3%
- Brand 144%
- Brand 236%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Fake Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Fake Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fake tan816K/yr
- bondi sands tan236K/yr
- tan256K/yr
- bondi sands149K/yr
- self tan112K/yr
- tanning56K/yr
- st moriz tan78K/yr
- bondi80K/yr
- false tan31K/yr
- effin tan26K/yr
Reviews and returns
What reviews say buyers love and hate about Fake Tan
We read the reviews and the return reasons for every product selling here.
“The smell was absolutely disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fake Tan questions
Answered from the same tracked data.