Fake Tan

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+35.4%

Conversion, latest week

7.5%

Market size, estimated

£1.2Ma year

Peak month

May2.2× the quietest month

Top search term

fake tan816K searches a year

Listings sell for £8.09 on average, from £3.36 to £18.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.09 that is £40K to £49K a year per listing.

Average price

£8.09under the $15 to $100 sweet spot

Price range

£3.36–£18.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

£40K–£49K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 6,800 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Styling Products

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,800per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months