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Factor 50 Face Cream

Factor 50 Face Cream shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 2% of 2,481 Beauty niches · +17 vs the category median of 47

Market size 31Growth 90Conversion 83Competition 78Returns 99Price range 57Avg price 27Brand share 56Review moat 40Quality gap 45
This niche Category average · 2,481 niches

Is Factor 50 Face Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Factor 50 Face Cream is a £144K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Factor 50 Face Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +96.8% over the last 90 days and 8.9% of searches end in a purchase.

£144K

revenue / yr

Units sold / yr20K
Search volume / yr+96.8%174K
Conversion rate8.9%
Avg price£9.24

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 403
Top-5 product click share37%
Open market28%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement83%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews2,455

Top Factor 50 Face Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

403

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

23%

  • L'Oreal Paris34%
  • Nivea Sun14%
  • Piz Buin10%
  • Garnier9%
  • COSRX6%
  • Bondi Sands5%

Factor 50 Face Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR8.9%Products42Brands17Top 5 Brands72%OOS Rate0.6%Rating4.5★Reviews2,455Avg BSR#137
10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Top Factor 50 Face Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • factor 50 face cream43K/yr
  • loreal spf18K/yr
  • loreal spf 50 face moisturiser12K/yr
  • nivea face sun cream spf 5010K/yr
  • loreal sunscreen spf 50 face10K/yr
  • face cream spf 5012K/yr
  • loreal spf 506K/yr
  • loreal revitalift spf 505K/yr
  • spf 50 face cream8K/yr
  • face sun cream spf 50 sensitive skin4K/yr

What reviews say buyers love and hate about Factor 50 Face Cream

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Suitability Combination Skin12%

Good for the skin

Quality-Overall11%

There are a couple of great products out there

Moist/Dry9%

Good moisturiser

Value For Money7%

Not expensive

Weight Light5%

Lovely and lightweight

What buyers complain about

47% of reviews
Allergies9%

Irritated my skin

Size-Overall7%

Not fit for purpose

Value For Money5%

Expensive

Moist/Dry5%

doesnt provide enough hydration

Oily/Greasy4%

A little bit oily

Factor 50 Face Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Value For Money
11%
3Suitability Combination Skin
5%
4Advertised Vs Actual Product
5%
5Functionality-Overall
4%

Common Factor 50 Face Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Factor 50 Face Cream 64/100 on Amazon United Kingdom — Worth a look. The niche generates £144K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +96.8% over the last 90 days.
Search demand for Factor 50 Face Cream on Amazon United Kingdom peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 5.6× the quietest.