Is factor 50 face cream profitable to sell on Amazon United Kingdom?

The niche generates £144K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +96.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the factor 50 face cream niche?

17 brands and 403 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in factor 50 face cream?

Top complaints mined from reviews: Allergies, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for factor 50 face cream peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.

What does it cost to enter the factor 50 face cream niche?

Listings span £2.12–£32.02; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.

factor 50 face cream

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+96.8%

90-day search growth — must beat 0% to launch

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Price range

Good£2.12–£32.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,455.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£144K

£144K/yr · 174K searches

Avg price

Okay£9.24

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, factor 50 face cream is a £144K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

factor 50 face cream market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £139K–£185K; units × avg price
Conversion rate: 8.9%
Avg BSR: #137
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 0.6%
Avg brand age: 52 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

403

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

23%

L'Oreal Paris34%
Nivea Sun14%
Piz Buin10%
Garnier9%
COSRX6%
Bondi Sands5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +96.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

Open Trend

Top factor 50 face cream search terms

factor 50 face cream43K/yr +57.2%10.3% conv.
loreal spf18K/yr +85.0%4.2% conv.
loreal spf 50 face moisturiser12K/yr +134.6%5.5% conv.
nivea face sun cream spf 5010K/yr +261.4%11.1% conv.
loreal sunscreen spf 50 face10K/yr +161.4%5.1% conv.
face cream spf 5012K/yr +205.3%6.1% conv.
loreal spf 506K/yr +176.8%5.1% conv.
loreal revitalift spf 505K/yr +317.1%5.4% conv.
spf 50 face cream8K/yr +42.8%6.5% conv.
face sun cream spf 50 sensitive skin4K/yr +214.1%7.1% conv.

All search terms

Top factor 50 face cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid Protect Prevent and Improve Ageing Signs Non-Oily Formula for All Skin Tones Advanced UV Protection and Antioxidant Vitamin C 50ml

L'Oreal Paris£7.664.6★3,545 rev

Piz Buin Allergy Sun Sensitive Skin Face Cream SPF 50+ (50ml) Facial Sunscreen with UVA/UVB Filters Protective Moisturising Lotion for Delicate Complexions Sweat & Water Resistant

Piz Buin£6.424.5★3,938 rev

LOréal Paris Bright Reveal UV Fluid SPF 50+ for Face 2% Niacinamide and LHA + Vitamin E Protects Prevents and Visibly Corrects All Types of Dark Spots Hormonal Spots Sunspots and Age Spots 50ml

L'Oreal Paris£8.114.4★669 rev

COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml

COSRX£9.554.5★1,995 rev

NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula

Nivea Sun£6.384.6★31 rev

Newest

by launch date

NIVEA SUN Breathable UV Face Sensitive SPF 50+ (40ml) Face Sunscreen For Sensitive Skin Prevents Sun Allergies and Irritations Fragrance-Free and Non-Comedogenic Formula

Nivea Sun£6.3831 rev

4mo ago

LOreal Paris Moisturiser Korean Inspired Revitalift Filler SPF30 40ml

L'Oreal Paris£7.9433 rev

9mo ago

LOréal Paris Revitalift Clinical Vitamin C Tinted Glow Daily Fluid SPF 30 SPF 30 + Vitamin E Tinted Glow Moisturiser with SPF and Vitamin C 40ml

L'Oreal Paris£11.8839 rev

9mo ago

Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use

Aveeno£9.24365 rev

1y ago

LOréal Paris Bright Reveal Daily UV Stick SPF 50+ - Invisible On-the-Go Sunscreen Stick for Dark Spots Hydrates & Smooths Skin Highest UVA/UVB Protection with Vitamin E

L'Oreal Paris£8.017 rev

1y ago

What buyers say about factor 50 face cream

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin12%

“Good for the skin”

Quality-Overall11%

“There are a couple of great products out there”

Moist/Dry9%

“Good moisturiser”

Value For Money7%

“Not expensive”

Weight Light5%

“Lovely and lightweight”

Soft Feel5%

“Soft skin”

Brightness/Shine/Glow5%

“gives a glow”

Absorbency4%

“Easily absorbed”

Suitability Dry Skin4%

“It helps with dryness and overall skin feel,”

Protection4%

“Sun protection”

What buyers complain about

Allergies9%

“Irritated my skin”

Size-Overall7%

“Not fit for purpose”

Value For Money5%

“Expensive”

Moist/Dry5%

“doesnt provide enough hydration”

Oily/Greasy4%

“A little bit oily”

Suitability Dry Skin4%

“Infact leaves my skin dry”

Color4%

“an off colour”

Skin Health3%

“Burned my skin instantly”

Smell3%

“Smell not good”

Sensitivity-Overall3%

“Not for sensitive eyes”

Top return reasons

Size-Overall43%

Value For Money11%

Suitability Combination Skin5%

Advertised Vs Actual Product5%

Functionality-Overall4%

Smell4%

Product Condition4%

Oily/Greasy3%

Skin Health2%

Quality-Overall2%

Common questions

Is factor 50 face cream profitable to sell on Amazon United Kingdom?: The niche generates £144K/yr across 42 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +96.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the factor 50 face cream niche?: 17 brands and 403 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in factor 50 face cream?: Top complaints mined from reviews: Allergies, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for factor 50 face cream peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.6× the quietest.
What does it cost to enter the factor 50 face cream niche?: Listings span £2.12–£32.02; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 2,455 reviews — the moat a new listing must climb.