Factor 100 Sun Cream
MaybeSearch demand grew +259.7% this quarter. But the average product has 5,261 reviews to catch up to, so Factor 100 Sun Cream is a Maybe.
- Flapen Score
- 64 / 100Top 2% of 2,481 Beauty niches · +17 vs the category median of 4764
- Market size
- £150K/yr165K searches / yr
- 90-day growth
- +259.7%search demand this quarter
- Competition
- 44%top-5 click share · 12 brands · 133 sellers
Flapen Score
Factor 100 Sun Cream against its category
The dotted line is the Beauty average. Past it, Factor 100 Sun Cream is stronger. Inside it, weaker.
Market
The Factor 100 Sun Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Factor 100 Sun Cream 165K times last year and spent an estimated £150K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +259.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- +259.7%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £150Ka year
- Peak month
- May9.2× the quietest month
- Top search term
- banana boat sunscreen42K searches a year
02 · Price
A sale here is worth £14.71.
Listings sell for £14.71 on average, from £6.23 to £25.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.71 that is £4K to £7K a year per listing.
- Average price
- £14.71under the $15 to $100 sweet spot
- Price range
- £6.23–£25.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #284 within Sun Care & Tanning. It carries 5,261 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #284in Sun Care & Tanning
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,261per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Factor 100 Sun Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
133
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
13%
- Brand 149%
- Brand 218%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (6 brands, 13%)
Demand
Factor 100 Sun Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×
Search terms
Top Factor 100 Sun Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- banana boat sunscreen42K/yr
- factor 100 sun cream27K/yr
- spf 10017K/yr
- banana boat18K/yr
- spf 100 sunscreen14K/yr
- banana boat spray sunscreen4K/yr
- ultrasun sport5K/yr
- sport sunscreen4K/yr
- sports sunscreen5K/yr
- spf1003K/yr
Reviews and returns
What reviews say buyers love and hate about Factor 100 Sun Cream
We read the reviews and the return reasons for every product selling here.
“Awful stuff really drys your skin out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Factor 100 Sun Cream questions
Answered from the same tracked data.