Is factor 100 sun cream profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 32 tracked products. 90-day search growth is +259.7%. Flapen's verdict: Worth a look (64/100).

How competitive is the factor 100 sun cream niche?

12 brands and 133 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in factor 100 sun cream?

Top complaints mined from reviews: Suitability Dry Skin, Allergies, Oily/Greasy. The return rate is 0.1%.

When does demand for factor 100 sun cream peak?

Demand peaks in May–Jun–Jul; the busiest month runs 9.2× the quietest.

What does it cost to enter the factor 100 sun cream niche?

Listings span £6.23–£25.00; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.

factor 100 sun cream

Worth a look

Shows demand growing +259.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+259.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good£14.71

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£6.23–£25.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay£150K

£150K/yr · 165K searches

Review moat

Bad5,260.56

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, factor 100 sun cream is a £150K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

factor 100 sun cream market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £147K–£184K; units × avg price
Conversion rate: 6.2%
Avg BSR: #284
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 6.2%
Avg brand age: 49 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

133

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

13%

Banana Boat49%
Eucerin18%
ultrasun8%
ISBEAUSOLS5%
Neutrogena4%
CTUBLIAUNX3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +259.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×

Open Trend

Top factor 100 sun cream search terms

banana boat sunscreen42K/yr +314.3%4.4% conv.
factor 100 sun cream27K/yr +332.4%5.1% conv.
spf 10017K/yr +245.2%4.0% conv.
banana boat18K/yr +263.8%2.8% conv.
spf 100 sunscreen14K/yr +205.6%3.5% conv.
banana boat spray sunscreen4K/yr +288.3%7.7% conv.
ultrasun sport5K/yr +518.2%10.3% conv.
sport sunscreen4K/yr +388.7%2.3% conv.
sports sunscreen5K/yr +29.8%2.7% conv.
spf1003K/yr +310.5%3.8% conv.

All search terms

Top factor 100 sun cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Sun Actinic Control MD SPF 100 80ml Medical Sunscreen for Actinic Keratosis and Non-Melanoma Skin Cancer Prevention Fragrance-Free Water-Resistant Factor 100 Sun Cream

Eucerin£17.774.6★53 rev

Banana Boat Sport Performance Sunscreen Lotion SPF 100 4-Ounce Bottles by Banana Boat

Banana Boat£12.304.4★654 rev

Banana Boat Sport Ultra SPF 50 Sunscreen Spray Twin Pack | Oxybenzone Free Water Resistant 8oz Each

Banana Boat£22.714.7★22,939 rev

Banana Boat Sunscreen UltraMist Sport Performance Broad Spectrum Sun Care Sunscreen Spray - SPF 100 6 Ounce by Banana Boat

Banana Boat£18.924.7★10,831 rev

Banana Boat Ultra Mist Sport Performance Broad Spectrum Sun Care Twin Pack Sunshine Screen Spray SPF 30 6 Ounce by Banana Boat

Banana Boat£22.894.7★13,658 rev

Newest

by launch date

SPF 100 Sun Block Broad Spectrum UV Protection Sunscreen for Face & Body PA+++ Water & Sweat Resistant Refreshing Formula for Long-Lasting Defense Against Sun Damage For All Skin Types

Beauthink£6.6533 rev

1y ago

2Pcs SPF 100 Sunscreen Broad Spectrum UV Protection for Face & Body

CTUBLIAUNX£9.0518 rev

1y ago

Sunscreen SPF 100+ Sun Cream SPF 100 PA+++ SPF 100 Sunscreen Ultra Light UV Protetion sunscreen No Sticky Ultra Light UV Protetion sun Block Face sunscreen for Body and Face

Maggidea£6.6512 rev

1y ago

2Pcs Sunscreen SPF 100 Ultra Light UV Protetion Face Sunscreen Factor 100 Sun Cream for Face & Body Waterproof Moisturiser Sun Lotion Refreshing and Non-Greasy Suitable for All Skin Types

Muiefe£7.8019 rev

1y ago

Factor 100 Sun Cream - SPF 100 Sunscreen - High Protection Sun Cream SPF 100 PA+++ - No Sticky Ultra Light UV Protetion Sun Block Face Sunscreen for Body and Face

Shengqialun£7.6613 rev

1y ago

What buyers say about factor 100 sun cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent brand, great face wash”

Suitability Combination Skin9%

“It blends smoothly into the skin”

Weight Light9%

“This is a great lightweight product”

Smell5%

“Smells great too”

Moist/Dry5%

“Moisturizing”

Value For Money4%

“Definitely worth the price”

Advertised Vs Actual Product4%

“As advertised”

Protection4%

“Sun protection”

Absorbency3%

“Easily absorbed”

Soft Feel3%

“smooth”

What buyers complain about

Suitability Dry Skin7%

“Awful stuff really drys your skin out”

Allergies6%

“ended up with severe blisters”

Oily/Greasy5%

“Oily skin do not get this”

Value For Money5%

“small and expensive looking for alternatives”

Functionality-Overall5%

“Doesnt leave a white cast”

Skin Health5%

“Awful product for anyone with skin”

Size-Overall5%

“shame the tube is so small”

Sensitivity-Overall3%

“i also have very sensitive skin”

Color3%

“Leaves a bit of white on skin”

Adhesion/Stickiness3%

“It doesn't make you feel sticky”

Top return reasons

Advertised Vs Actual Product12%

Ingredients-Overall7%

Suitability Combination Skin7%

Size-Overall6%

Functionality-Overall6%

Color6%

Product Condition5%

Oily/Greasy4%

Value For Money4%

Smell4%

Common questions

Is factor 100 sun cream profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 32 tracked products. 90-day search growth is +259.7%. Flapen's verdict: Worth a look (64/100).
How competitive is the factor 100 sun cream niche?: 12 brands and 133 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in factor 100 sun cream?: Top complaints mined from reviews: Suitability Dry Skin, Allergies, Oily/Greasy. The return rate is 0.1%.
When does demand for factor 100 sun cream peak?: Demand peaks in May–Jun–Jul; the busiest month runs 9.2× the quietest.
What does it cost to enter the factor 100 sun cream niche?: Listings span £6.23–£25.00; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.

factor 100 sun cream

factor 100 sun cream market data

Competition & brand share

Demand & seasonality

Top factor 100 sun cream search terms

Top factor 100 sun cream products on Amazon

Top sellers

Newest

Trending

What buyers say about factor 100 sun cream

What buyers love

What buyers complain about

Top return reasons

Common questions

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