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Factor 100 Sun Cream

Factor 100 Sun Cream shows demand growing +259.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

64
Worth a look

Top 2% of 2,481 Beauty niches · +17 vs the category median of 47

Market size 32Growth 99Conversion 68Competition 68Returns 99Price range 53Avg price 73Brand share 35Review moat 24Quality gap 62
This niche Category average · 2,481 niches

Is Factor 100 Sun Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Factor 100 Sun Cream is a £150K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Factor 100 Sun Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +259.7% over the last 90 days and 6.2% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr13K
Search volume / yr+259.7%165K
Conversion rate6.2%
Avg price£14.71

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 133
Top-5 product click share44%
Open market16%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews5,261

Top Factor 100 Sun Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

133

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

13%

  • Banana Boat49%
  • Eucerin18%
  • ultrasun8%
  • ISBEAUSOLS5%
  • Neutrogena4%
  • CTUBLIAUNX3%
  • Open — no brand owns it (6 brands, 13%)

Factor 100 Sun Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume165KCVR6.2%Products32Brands12Top 5 Brands84%OOS Rate6.2%Rating4.4★Reviews5,261Avg BSR#284
13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.2×

Top Factor 100 Sun Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • banana boat sunscreen42K/yr
  • factor 100 sun cream27K/yr
  • spf 10017K/yr
  • banana boat18K/yr
  • spf 100 sunscreen14K/yr
  • banana boat spray sunscreen4K/yr
  • ultrasun sport5K/yr
  • sport sunscreen4K/yr
  • sports sunscreen5K/yr
  • spf1003K/yr

What reviews say buyers love and hate about Factor 100 Sun Cream

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews
Quality-Overall14%

Excellent brand, great face wash

Suitability Combination Skin9%

It blends smoothly into the skin

Weight Light9%

This is a great lightweight product

Smell5%

Smells great too

Moist/Dry5%

Moisturizing

What buyers complain about

49% of reviews
Suitability Dry Skin7%

Awful stuff really drys your skin out

Allergies6%

ended up with severe blisters

Oily/Greasy5%

Oily skin do not get this

Value For Money5%

small and expensive looking for alternatives

Functionality-Overall5%

Doesnt leave a white cast

Factor 100 Sun Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
12%
2Ingredients-Overall
7%
3Suitability Combination Skin
7%
4Size-Overall
6%
5Functionality-Overall
6%

Common Factor 100 Sun Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Factor 100 Sun Cream 64/100 on Amazon United Kingdom — Worth a look. The niche generates £150K/yr across 32 tracked products. Search demand moved +259.7% over the last 90 days.
Search demand for Factor 100 Sun Cream on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 9.2× the quietest.