How competitive is the Factor 10 Sun Cream niche on Amazon United Kingdom?

13 brands and 302 sellers compete in Factor 10 Sun Cream on Amazon United Kingdom. The top 5 Factor 10 Sun Cream products take 40% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Factor 10 Sun Cream?

Factor 10 Sun Cream buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Factor 10 Sun Cream niche?

Factor 10 Sun Cream sells for £7.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.09–£19.33. The average incumbent carries 2,069 reviews — the moat a new listing must climb.

Factor 10 Sun Cream

Factor 10 Sun Cream shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

This niche Category average · 2,481 niches

Is Factor 10 Sun Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Factor 10 Sun Cream is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.

Factor 10 Sun Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +181.0% over the last 90 days and 8.2% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr10K

Search volume / yr+181.0%91K

Conversion rate8.2%

Avg price£7.26

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 302

Top-5 product click share40%

Open market12%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Factor 10 Sun Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Malibu Sun SPF 6 Sun Lotion Moisturising Sunscreen for Body 200ml

Price: £5.51
Rating: 4.5/5
Reviews: 425
Age: 13y ago

Malibu Sun SPF 10 Sun Lotion Moisturising Sunscreen for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml

Price: £4.89
Rating: 4.2/5
Reviews: 26
Age: 12y ago

Calypso Sun Lotion - SPF10

Price: £5.62
Rating: 4.7/5
Reviews: 50
Age: 1y ago

Malibu Sun SPF 10 Continuous Dry Oil Spray for Tanning 175ml

Price: £5.25
Rating: 4.4/5
Reviews: 457
Age: 13y ago

Calypso Once A Day Sun Protection SPF10 200ml

Price: £5.41
Rating: 4.7/5
Reviews: 562
Age: 14y ago

Newest

by launch date

Calypso Sun Lotion - SPF10

Price: £5.62
Rating: 4.7/5
Reviews: 50
Age: 1y ago

Malibu Sun SPF 10 Bronzing Tanning Oil Spray with Passion Fruit Oil 200ml

Price: £4.74
Rating: 4.4/5
Reviews: 124
Age: 2y ago

Malibu Sun SPF 8 Bronzing Tanning Oil 100ml

Price: £3.09
Rating: 4.6/5
Reviews: 223
Age: 2y ago

NIVEA SUN Tropical Bronze Oil Spray SPF 6 (200 ml) Sun Protection for Long-Lasting Tan without Self-Tanner Sun Spray with Carotene Extract and Vitamin E

Price: £10.84
Rating: 4.5/5
Reviews: 254
Age: 5y ago

Nivea Sun Tropical Bronze Sun Lotion SPF 6 Sun Protection for Long-Lasting Tan without Self-Tanning Sun Cream with Carotene Extract and Vitamin E 200 ml

Price: £12.04
Rating: 4.6/5
Reviews: 2,173
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

302

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

Malibu54%
Calypso16%
NIVEA9%
Nivea Sun5%
Piz Buin4%
Cabana Sun3%
Open — no brand owns it (7 brands, 9%)

Factor 10 Sun Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR8.2%Products41Brands13Top 5 Brands88%OOS Rate3.6%Rating4.5★Reviews2,069Avg BSR#133

Peak months: May, Jun · busiest ÷ quietest = 8.1×

Top Factor 10 Sun Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

factor 10 sun cream20K/yr +153.0%9.6% conv.
factor 8 sun cream13K/yr +210.9%7.3% conv.
factor 6 sun cream10K/yr +167.3%9.2% conv.
spf 109K/yr +246.9%6.7% conv.
sun cream spf 105K/yr +175.5%7.5% conv.
spf 65K/yr +190.1%8.2% conv.
spf 85K/yr +244.0%5.8% conv.
sunscreen factor 105K/yr +125.8%6.3% conv.
factor 104K/yr +283.8%9.8% conv.
sun cream factor 104K/yr +195.2%8.3% conv.

What reviews say buyers love and hate about Factor 10 Sun Cream

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Smell19%

“smells beautiful too”

Quality-Overall16%

“Great stuff used it for many years”

Value For Money13%

“Good price”

Moist/Dry6%

“Dries quickly”

Suitability Combination Skin6%

“Works well nice on skin”

What buyers complain about

59% of reviews

Size-Overall9%

“Tiny”

Value For Money9%

“abit expensive”

Oily/Greasy8%

“The product is greasy”

Allergies8%

“Bad reaction”

Smell8%

“I find the fragrance repulsive”

Factor 10 Sun Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy

17%

2Product Condition

3Leak-Proof

4Smell

5Advertised Vs Actual Product

Common Factor 10 Sun Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Factor 10 Sun Cream 57/100 on Amazon United Kingdom — Worth a look. The niche generates £54K/yr across 41 tracked products. Search demand moved +181.0% over the last 90 days.