factor 10 sun cream
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+181.0%90-day search growth — must beat 0% to launch
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,069.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£3.09–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 91K searches
According to Flapen's Amazon United Kingdom niche tracking, factor 10 sun cream is a £54K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
factor 10 sun cream market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 41%
- Out of stock
- 3.6%
- Avg brand age
- 60 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
302
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
9%
- Malibu54%
- Calypso16%
- NIVEA9%
- Nivea Sun5%
- Piz Buin4%
- Cabana Sun3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +181.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 8.1×
Top factor 10 sun cream search terms
- factor 10 sun cream20K/yr
- factor 8 sun cream13K/yr
- factor 6 sun cream10K/yr
- spf 109K/yr
- sun cream spf 105K/yr
- spf 65K/yr
- spf 85K/yr
- sunscreen factor 105K/yr
- factor 104K/yr
- sun cream factor 104K/yr
Top factor 10 sun cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Sun SPF 6 Sun Lotion Moisturising Sunscreen for Body 200ml
Malibu£5.514.5★425 rev
Malibu Sun SPF 10 Sun Lotion Moisturising Sunscreen for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml
Malibu£4.894.2★26 rev
Calypso Sun Lotion - SPF10
Calypso£5.624.7★50 rev
Malibu Sun SPF 10 Continuous Dry Oil Spray for Tanning 175ml
Malibu£5.254.4★457 rev
Calypso Once A Day Sun Protection SPF10 200ml
Calypso£5.414.7★562 rev
Newest
by launch dateCalypso Sun Lotion - SPF10
Calypso£5.6250 rev
Malibu Sun SPF 10 Bronzing Tanning Oil Spray with Passion Fruit Oil 200ml
Malibu£4.74124 rev
Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
Malibu£3.09223 rev
NIVEA SUN Tropical Bronze Oil Spray SPF 6 (200 ml) Sun Protection for Long-Lasting Tan without Self-Tanner Sun Spray with Carotene Extract and Vitamin E
Beiersdorf£10.84254 rev
Nivea Sun Tropical Bronze Sun Lotion SPF 6 Sun Protection for Long-Lasting Tan without Self-Tanning Sun Cream with Carotene Extract and Vitamin E 200 ml
NIVEA£12.042,173 rev
Trending
90-day click momentum
Malibu Sun SPF 10 Continuous Lotion Spray Sunscreen Vitamin Enriched Water Resistant 175ml
Malibu£7.684.3★
Malibu Sun SPF 8 Bronzing Tanning Oil Spray With Argan Oil Low Protection Water Resistant 200ml
Malibu£4.584.4★
Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml
Malibu£4.454.5★
Calypso Sun Lotion - SPF10
Calypso£5.624.7★
Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
Malibu£3.094.6★
What buyers say about factor 10 sun cream
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful too”
“Great stuff used it for many years”
“Good price”
“Dries quickly”
“Works well nice on skin”
“Just what I wanted”
“has a really nice bronzing colour”
“Doesn't dry skin”
“Great lotion works really well”
“Great, always love this for the summer”
What buyers complain about
“Tiny”
“abit expensive”
“The product is greasy”
“Bad reaction”
“I find the fragrance repulsive”
“watery as hell”
“A bit watery and stains clothing”
“Leaked”
“Doesnt effect product”
“Not easy to apply”
Top return reasons
Common questions
- Is factor 10 sun cream profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 41 tracked products. 90-day search growth is +181.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the factor 10 sun cream niche?
- 13 brands and 302 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in factor 10 sun cream?
- Top complaints mined from reviews: Size-Overall, Value For Money, Oily/Greasy. The return rate is 0.1%.
- When does demand for factor 10 sun cream peak?
- Demand peaks in May–Jun; the busiest month runs 8.1× the quietest.
- What does it cost to enter the factor 10 sun cream niche?
- Listings span £3.09–£19.33; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 2,069 reviews — the moat a new listing must climb.