Factor 10 Sun Cream
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $54K a year here, so Factor 10 Sun Cream is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £54K/yr91K searches / yr
- 90-day growth
- +181.0%search demand this quarter
- Competition
- 40%top-5 click share · 13 brands · 302 sellers
Flapen Score
Factor 10 Sun Cream against its category
The dotted line is the Beauty average. Past it, Factor 10 Sun Cream is stronger. Inside it, weaker.
Market
The Factor 10 Sun Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Factor 10 Sun Cream 91K times last year and spent an estimated £54K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +181.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +181.0%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £54Ka year
- Peak month
- June8.1× the quietest month
- Top search term
- factor 10 sun cream20K searches a year
02 · Price
A sale here is worth £7.26.
Listings sell for £7.26 on average, from £3.09 to £19.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.26 that is £726 to £2K a year per listing.
- Average price
- £7.26under the $15 to $100 sweet spot
- Price range
- £3.09–£19.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £726–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #133 within Sun Care & Tanning. It carries 2,069 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 93%
- Out of stock, average day
- 3.6%
- Average rank
- #133in Sun Care & Tanning
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,069per listing
- Listings tracked
- 41
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Factor 10 Sun Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Malibu Sun SPF 6 Sun Lotion Moisturising Sunscreen for Body 200ml
- Price
- £5.51
- Rating
- 4.5/5
- Reviews
- 425
- Age
- 13y ago

Malibu Sun SPF 10 Sun Lotion Moisturising Sunscreen for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 12y ago

Calypso Sun Lotion - SPF10
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Malibu Sun SPF 10 Continuous Dry Oil Spray for Tanning 175ml
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 457
- Age
- 13y ago

Calypso Once A Day Sun Protection SPF10 200ml
- Price
- £5.41
- Rating
- 4.7/5
- Reviews
- 562
- Age
- 14y ago
Trending
estimated 90-day click momentum
Malibu Sun SPF 10 Continuous Lotion Spray Sunscreen Vitamin Enriched Water Resistant 175ml
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 351
- Age
- 13y ago

Malibu Sun SPF 8 Bronzing Tanning Oil Spray With Argan Oil Low Protection Water Resistant 200ml
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 9y ago

Malibu Sun SPF 8 Non-Greasy Dry Oil Spray for Tanning with Shea Butter Extract Tan Enhancing & Moisturising Body Oil Mist Water Resistant 200ml
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 1,839
- Age
- 17y ago

Calypso Sun Lotion - SPF10
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 2y ago
Newest
by launch date
Calypso Sun Lotion - SPF10
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

Malibu Sun SPF 10 Bronzing Tanning Oil Spray with Passion Fruit Oil 200ml
- Price
- £4.74
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 2y ago

Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 2y ago

NIVEA SUN Tropical Bronze Oil Spray SPF 6 (200 ml) Sun Protection for Long-Lasting Tan without Self-Tanner Sun Spray with Carotene Extract and Vitamin E
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 5y ago

Nivea Sun Tropical Bronze Sun Lotion SPF 6 Sun Protection for Long-Lasting Tan without Self-Tanning Sun Cream with Carotene Extract and Vitamin E 200 ml
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 2,173
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
302
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 80%
Open market
9%
- Malibu54%
- Calypso16%
- NIVEA9%
- Nivea Sun5%
- Piz Buin4%
- Cabana Sun3%
- Open — no brand owns it (7 brands, 9%)
Demand
Factor 10 Sun Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 8.1×
Search terms
Top Factor 10 Sun Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- factor 10 sun cream20K/yr
- factor 8 sun cream13K/yr
- factor 6 sun cream10K/yr
- spf 109K/yr
- sun cream spf 105K/yr
- spf 65K/yr
- spf 85K/yr
- sunscreen factor 105K/yr
- factor 104K/yr
- sun cream factor 104K/yr
Reviews and returns
What reviews say buyers love and hate about Factor 10 Sun Cream
We read the reviews and the return reasons for every product selling here.
“Tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Factor 10 Sun Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









