Facial Epilator for Women
FailThe top 5 brands take 100% of clicks, so Facial Epilator for Women is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £403K/yr293K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 98 sellers
Flapen Score
Facial Epilator for Women against its category
The dotted line is the Beauty average. Past it, Facial Epilator for Women is stronger. Inside it, weaker.
Market
The Facial Epilator for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Facial Epilator for Women 293K times last year and spent an estimated £403K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £403K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £403Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- facial epilator for women60K searches a year
02 · Price
A sale here is worth £27.72.
Listings sell for £27.72 on average, from £7.72 to £66.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £27.72 that is £35K to £42K a year per listing.
- Average price
- £27.72inside the $15 to $100 sweet spot
- Price range
- £7.72–£66.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £35K–£42K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Face. It carries 6,533 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Face
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,533per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Facial Epilator for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Braun Face Mini Hair Remover FS1000 Electric Facial Hair Removal for Women Lady Shaver Finishing Touch for Upper Lips Chin & Cheeks for Easier Makeup Application with Smartlight White
- Price
- £13.69
- Rating
- 4.3/5
- Reviews
- 37,102
- Age
- 5y ago

Braun FaceSpa Face Epilator Hair Removal with Facial Cleansing Brush Head 100% Waterproof SE810 White
- Price
- £35.12
- Rating
- 4.0/5
- Reviews
- 10,692
- Age
- 11y ago

Braun FaceSpa Facial Epilator for Women SE912 White/Bronze - Facial Hair Removal Cleansing Brush Head Toning Head Charger Stand Wet & Dry Use
- Price
- £66.40
- Rating
- 4.1/5
- Reviews
- 3,339
- Age
- 8y ago

Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,228
- Age
- 1y ago

Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £16.99
- Rating
- 4.3/5
- Reviews
- 1,062
- Age
- 1y ago
Trending
estimated 90-day click momentum
Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £16.99
- Rating
- 4.3/5
- Reviews
- 1,062
- Age
- 1y ago

Philips Epilator Series 2000 Corded Epilator for Body and Sensitive Areas Epilate and Shave Hair Removal Device for Women Model BRE237/00
- Price
- £21.85
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 10mo ago

Facial Hair Remover for Women 4-in-1 Bikini Trimmer Women USB C Mini Lady Shavers with 4-Level Battery Indicator (25% 50% 75% 100%) Eyebrow Razor Nose Trimmer for Face Nose/Ear Body Easy to Clean
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 9mo ago

Braun FaceSpa Facial Epilator for Women SE912 White/Bronze - Facial Hair Removal Cleansing Brush Head Toning Head Charger Stand Wet & Dry Use
- Price
- £66.40
- Rating
- 4.1/5
- Reviews
- 3,339
- Age
- 8y ago

Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,228
- Age
- 1y ago
Newest
by launch date
Facial Hair Remover for Women 4-in-1 Bikini Trimmer Women USB C Mini Lady Shavers with 4-Level Battery Indicator (25% 50% 75% 100%) Eyebrow Razor Nose Trimmer for Face Nose/Ear Body Easy to Clean
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 9mo ago

Philips Epilator Series 2000 Corded Epilator for Body and Sensitive Areas Epilate and Shave Hair Removal Device for Women Model BRE237/00
- Price
- £21.85
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 10mo ago

Philips Facial Hair Remover 5000 Series Personal Groomer for Women Cordless and Compact with Hypollergenic Head Gentle and Quick Facial Hair Removal Easy Finishing Touch-Ups Model BRR454/00
- Price
- £16.99
- Rating
- 4.3/5
- Reviews
- 1,062
- Age
- 1y ago

Eyebrow & Facial Hair Trimmer for Women: 2 in1 Rechargeable Facial Hair Removal and Eyebrow Shaver Painless Shaving with Built-in LED Light - Perfect for Face Lips and Body
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 4,228
- Age
- 1y ago

URAQT Facial Epilator Cordless Electric Lady Face Shaver with LED Light Smooth Mini Epilator for Arm Leg Bikini Underarm Gentle Facial Hair Removal Device for Women Face & Body Hair Remover
- Price
- £7.72
- Rating
- 3.6/5
- Reviews
- 800
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
98
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Braun76%
- PHILIPS11%
- IFANZETECH7%
- URAQT3%
- Birch2%
Demand
Facial Epilator for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Facial Epilator for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- facial epilator for women60K/yr
- face epilator39K/yr
- epilators for women face23K/yr
- face epilator women36K/yr
- braun face mini hair remover23K/yr
- facial epilator21K/yr
- epilator for women face12K/yr
- braun facial hair remover for women10K/yr
- braun face epilator9K/yr
- facial hair epilator for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Facial Epilator for Women
We read the reviews and the return reasons for every product selling here.
“breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facial Epilator for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









