Facial Cleansing Brush
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -14.7% this quarter, so Facial Cleansing Brush is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £85K/yr179K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 39%top-5 click share · 31 brands · 47 sellers
Flapen Score
Facial Cleansing Brush against its category
The dotted line is the Beauty average. Past it, Facial Cleansing Brush is stronger. Inside it, weaker.
Market
The Facial Cleansing Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Facial Cleansing Brush 179K times last year and spent an estimated £85K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £85Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- facial cleansing brush37K searches a year
02 · Price
A sale here is worth £9.04.
Listings sell for £9.04 on average, from £2.57 to £29.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.04 that is £904 to £2K a year per listing.
- Average price
- £9.04under the $15 to $100 sweet spot
- Price range
- £2.57–£29.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £904–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #100 within Face. It carries 2,534 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #100in Face
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,534per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Facial Cleansing Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Facial Cleansing Brush Face Scrubber: CLSEVXY Electric Face Spin Cleanser Brushes with 6 Brush Heads for Deep Cleansing Gentle Exfoliating Removing Blackhead Massaging
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 1,915
- Age
- 7y ago

HIEERBUS Silicone Face Scrubber Manual Exfoliating Brush Handheld Facial Cleansing Brush for Women Men-Blackhead Removing Pore Cleansing Massaging for Sensitive Delicate Dry Skin (3rd-Grey+White)
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 2,596
- Age
- 4y ago

COSLUS Facial Spin Brush Face Cleansing: 7 in 1 Electric Exfoliator Spinning Cleanser Device Waterproof Face Gentle Cleansing Exfoliating Scrubbing Skin Care for Women Men Teenage Girls Set-Blue
- Price
- £7.88
- Rating
- 4.3/5
- Reviews
- 2,221
- Age
- 2y ago

Beter - Natural Fiber 3 in 1 Facial Cleansing Brush - Massages Cleanses and Exfoliates Synthetic filaments ideal for exfoliating the face Pore and Blackhead Facial Cleanser Pad Silicone Skin Care
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 1,160
- Age
- 6y ago

COSLUS FBS01 Face Scrubber Facial Cleansing Brush: 5 Modes Rechargeable & IPX7 Waterproof for Sensitive Skin Deep Cleaning Removing Blackhead Exfoliating Massaging & Business Travel (Purple)
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 1,502
- Age
- 1y ago
Trending
estimated 90-day click momentum
Facial Cleansing Brush Soft Exfoliating Face Wash Brush Pore Deep Cleansing Face Skincare Tool for Massaging Makeup Removal (Pink)
- Price
- £10.63
- Rating
- 5.0/5
- Reviews
- 58
- Age
- 11mo ago

medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago

Silicone Face Scrubber Rechargeable Facial Cleansing Brush with Heat Massage End Vibrating Exfoliating Face Scrubber for Women and Men Exfoliating Massage Device for Deep Cleansing (Green)
- Price
- £12.46
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago

Facial Cleansing Brush PRITECH Heatable Vibrating Face Scrubber with Massage Silicone Face Scrubber for Women & Men Electric Facial Cleanser for Deep Cleansing Gentle Exfoliating (Pink)
- Price
- £11.05
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago

Super Soft Silicone Face Cleanser and Massager Brush Manual Facial Brush
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 49,531
- Age
- 9y ago
Newest
by launch date
Facial Cleansing Brush Soft Exfoliating Face Wash Brush PD001
- Price
- £9.41
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 6mo ago

medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago

Facial Cleansing Brush Soft Exfoliating Face Wash Brush Pore Deep Cleansing Face Skincare Tool for Massaging Makeup Removal (Pink)
- Price
- £10.63
- Rating
- 5.0/5
- Reviews
- 58
- Age
- 11mo ago

3 PCS Facial Cleansing Brush Face Exfoliator Tool Manual Handle Exfoliating Tools with Soft Bristles for Makeup Removal Dead Skin Exfoliation and Deep Cleansing of Face Nose (Transparent)
- Price
- £5.52
- Rating
- 3.0/5
- Reviews
- 24
- Age
- 12mo ago

COSLUS FBS01 Face Scrubber Facial Cleansing Brush: 5 Modes Rechargeable & IPX7 Waterproof for Sensitive Skin Deep Cleaning Removing Blackhead Exfoliating Massaging & Business Travel (Purple)
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 1,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
31 flat
Sellers
47
Est. top-5 brand share
50%
Top 20: 91%
Est. top-5 click share
39%
Top 20: 83%
Open market
45%
- COSLUS16%
- CLSEVXY10%
- HIEERBUS9%
- PRITECH7%
- Beter7%
- INNERNEED5%
Demand
Facial Cleansing Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Facial Cleansing Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- facial cleansing brush37K/yr
- face cleansing brush23K/yr
- face exfoliator brush13K/yr
- face brush cleansing9K/yr
- face wash brush12K/yr
- face scrub brush10K/yr
- face exfoliator tool12K/yr
- exfoliating face brush8K/yr
- cleansing brush8K/yr
- face cleanser brush6K/yr
Reviews and returns
What reviews say buyers love and hate about Facial Cleansing Brush
We read the reviews and the return reasons for every product selling here.
“Much to large to use on my face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Facial Cleansing Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









