Face Wipes
prices mostly outside the sweet spot ($0.94–$11.23) — Face Wipes doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Face Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Wipes is a £853K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Face Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.2% over the last 90 days and 20.8% of searches end in a purchase.
£853K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Face Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Caring 3-in-1 Cleansing Face Wipes for Dry Skin (25 Sheets) Nourishing Face Cleanser and Makeup Wipes for Gentle Yet Effective Makeup Removal packaging may vary
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 2,436
- Age
- 4y ago
Johnsons Face Care Make Up Be Gone Refreshing Wipes - Pack of 25
- Price
- £1.34
- Rating
- 4.6/5
- Reviews
- 4,765
- Age
- 12y ago
by Amazon Face Cleansing Wipes with Aloe Vera Make-up remover Fragrance Free 25 Wipes
- Price
- £0.94
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Johnsons Face Care Makeup Moisturising Wipes with coconut water Pack of 25 Wipes Packaging May Vary
- Price
- £1.38
- Rating
- 4.6/5
- Reviews
- 7,415
- Age
- 12y ago
Simple Kind to Skin Biodegradable Cleansing Wipes Face Wipes for Waterproof Eye Make-Up Removal for Sensitive Skin 6x 25 wipes
- Price
- £8.73
- Rating
- 4.8/5
- Reviews
- 2,153
- Age
- 3y ago
Trending
90-day click momentum
Simple Sensitive Skin Experts Kind To Skin Cleansing Facial Wipes Waterproof Mascara Remover Even Softer 25 Count (4 Pack)
- Price
- £11.23
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 9y ago
CareBee Plastic-Free Facial Wipes 25 Wipes Per Pack Plant-Based & FSC Certified | Biodegradable Gentle Makeup Remover Wipes | Vegan Eco-Friendly Cleansing Wipes for All Skin Types (Pack of 6)
- Price
- £7.64
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago
by Amazon Face Cleansing Wipes with Micellar Make-up remover Fragranced 25 Wipes
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 1y ago
T-Zone Tea Tree & Witch Hazel Biodegradable Cleansing Pads (40 Pads) - Instantly Remove Dirt Oil & Makeup Unclogs Pores Promotes Clearer Skin & Kinder to Planet
- Price
- £2.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 3y ago
Johnsons Face Care Make Up Be Gone Refreshing Wipes - Pack of 6 x 25 Wipes
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch dateCareBee Plastic-Free Facial Wipes 25 Wipes Per Pack Plant-Based & FSC Certified | Biodegradable Gentle Makeup Remover Wipes | Vegan Eco-Friendly Cleansing Wipes for All Skin Types (Pack of 6)
- Price
- £7.64
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago
Johnsons Face Care Make Up Be Gone Refreshing Wipes - Pack of 6 x 25 Wipes
- Price
- £8.87
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 8mo ago
by Amazon Face Cleansing Wipes with Aloe Vera Make-up remover Fragrance Free 25 Wipes
- Price
- £0.94
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
by Amazon Face Cleansing Wipes with Micellar Make-up remover Fragranced 25 Wipes
- Price
- £1.14
- Rating
- 4.3/5
- Reviews
- 317
- Age
- 1y ago
T-Zone Tea Tree & Witch Hazel Biodegradable Cleansing Pads (40 Pads) - Instantly Remove Dirt Oil & Makeup Unclogs Pores Promotes Clearer Skin & Kinder to Planet
- Price
- £2.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 rising
Sellers
167
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- NIVEA41%
- Johnson's24%
- by Amazon13%
- Simple13%
- L'Oreal Paris4%
- CareBee3%
- Open — no brand owns it (1 brand, 2%)
Face Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Face Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face wipes468K/yr
- makeup wipes133K/yr
- make up wipes119K/yr
- makeup remover wipes72K/yr
- make up remover wipes54K/yr
- facial wipes41K/yr
- cleansing wipes39K/yr
- face wipes makeup remover35K/yr
- nivea face wipes26K/yr
- exfoliating face wipes14K/yr
What reviews say buyers love and hate about Face Wipes
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Fantastic price”
“Cleans well”
“Really good cleansers”
“Nice and smooth”
“Good quality wipes”
What buyers complain about
63% of reviews“Arrived very dry”
“Sore skin”
“not the best wipes out there”
“have a very inoffensive scent”
“Definitely not for sensitive skin”
Face Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
