Face Wash

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

10.4%

Market size, estimated

£2.4Ma year

Peak month

June1.6× the quietest month

Top search term

face wash1.0M searches a year

Listings sell for £6.94 on average, from £1.85 to £18.82. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At £6.94 that is £42K to £56K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£1.85–£18.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

£42K–£56K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Face. It carries 13,292 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#25in Face

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,292per listing

Listings tracked

40

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months