Face Tan Mist
FailDemand is soft, at -9.6% this quarter, so Face Tan Mist is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £177K/yr159K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 205 sellers
Flapen Score
Face Tan Mist against its category
The dotted line is the Beauty average. Past it, Face Tan Mist is stronger. Inside it, weaker.
Market
The Face Tan Mist market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Tan Mist 159K times last year and spent an estimated £177K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £177Ka year
- Peak month
- February3.5× the quietest month
- Top search term
- face tan mist22K searches a year
02 · Price
A sale here is worth £9.76.
Listings sell for £9.76 on average, from £4.30 to £21.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.76 that is £7K to £10K a year per listing.
- Average price
- £9.76under the $15 to $100 sweet spot
- Price range
- £4.30–£21.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #81 within Sun Care & Tanning. It carries 1,695 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #81in Sun Care & Tanning
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,695per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Face Tan Mist products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 18y ago

St.Tropez Self Tan Purity Face Mist Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty Free Face Care 80 ml
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 9,108
- Age
- 8y ago

St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago

utan x Jamie Genevieve Tanning Water | Gradual Face Tan Mist | with organic tan cannabis extract | Antibacterial Scottish Lavender oil | No perfume fragrance free | Kind on lash extensions
- Price
- £20.92
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 6y ago

Coco & Eve Antioxidant Face Tanning Micromist. Sunless Self Tanning Face Mist with Antioxidants to Boost Hydration. Quick Flawless Streak Free Face Tan. (2.54 fl oz) / (75ml)
- Price
- £18.07
- Rating
- 4.4/5
- Reviews
- 3,056
- Age
- 3y ago
Trending
estimated 90-day click momentum
Face by utan Coconut Tanning Water 50% Darker 100ml
- Price
- £21.98
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 4y ago

Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 1y ago

St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago

Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 12y ago

Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
Newest
by launch date
St. Moriz Face & Body Tanning Mist 150ml Instant Streak-Free Natural Glow
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 1y ago

Tanologist Self-Tan Hydrating & Brightening Face Mist 100ml Dermatologist Tested Buildable Natural Glow Maintains Skin Barrier Quick-Drying Micromist for Flawless Tanning
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 388
- Age
- 2y ago

St Moriz Professional Clear Complexion Tanning Face Mist | Fast Drying Buildable Fake Tan Spray | With Salicylic Acid to Help Prevent Breakouts | Kind to Skin | Natural Buildable Face Glow | 150ml
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago

Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
205
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
8%
- Garnier33%
- St.Tropez18%
- ST. MORIZ17%
- UTan15%
- Coco & Eve6%
- Isle of Paradise3%
- Open — no brand owns it (4 brands, 8%)
Demand
Face Tan Mist search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, May · busiest ÷ quietest = 3.5×
Search terms
Top Face Tan Mist search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face tan mist22K/yr
- utan19K/yr
- utan face mist19K/yr
- ambre solaire face tan mist11K/yr
- coco and eve face mist10K/yr
- face tanning mist10K/yr
- garnier face tan10K/yr
- face tan spray10K/yr
- st tropez face tan7K/yr
- tanning face mist5K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tan Mist
We read the reviews and the return reasons for every product selling here.
“unfortunately for me it was dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tan Mist questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









