Is face tan mist profitable to sell on Amazon United Kingdom?

The niche generates £177K/yr across 18 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (49/100).

How competitive is the face tan mist niche?

10 brands and 205 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in face tan mist?

Top complaints mined from reviews: Color, Smell, Size-Overall. The return rate is 0.0%.

When does demand for face tan mist peak?

Demand peaks in Feb–Apr–May; the busiest month runs 3.5× the quietest.

What does it cost to enter the face tan mist niche?

Listings span £4.30–£21.98; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 1,695 reviews — the moat a new listing must climb.

face tan mist

Skip it

Soft demand (-9.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,695.33

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.30–£21.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£177K

£177K/yr · 159K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.76

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, face tan mist is a £177K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Apr–May. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

face tan mist market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £146K–£195K; units × avg price
Conversion rate: 11.4%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 2.6%
Avg brand age: 59 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

205

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Garnier33%
St.Tropez18%
ST. MORIZ17%
UTan15%
Coco & Eve6%
Isle of Paradise3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -9.6% search growth over the last 90 days.

Peak months: Feb, Apr, May · busiest ÷ quietest = 3.5×

Open Trend

Top face tan mist search terms

face tan mist22K/yr -10.1%8.9% conv.
utan19K/yr -8.0%2.8% conv.
utan face mist19K/yr -11.0%6.9% conv.
ambre solaire face tan mist11K/yr +10.9%14.1% conv.
coco and eve face mist10K/yr -23.3%3.7% conv.
face tanning mist10K/yr -9.8%7.6% conv.
garnier face tan10K/yr -10.7%17.8% conv.
face tan spray10K/yr -16.2%11.3% conv.
st tropez face tan7K/yr +9.7%7.0% conv.
tanning face mist5K/yr -8.8%9.8% conv.

All search terms

Top face tan mist products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types

Garnier£5.434.4★4,896 rev

St.Tropez Self Tan Purity Face Mist Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty Free Face Care 80 ml

St.Tropez£10.614.4★9,108 rev

St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)

ST. MORIZ£6.854.3★794 rev

UTan£20.924.4★208 rev

Coco & Eve Antioxidant Face Tanning Micromist. Sunless Self Tanning Face Mist with Antioxidants to Boost Hydration. Quick Flawless Streak Free Face Tan. (2.54 fl oz) / (75ml)

Coco & Eve£18.074.4★3,056 rev

Newest

by launch date

St. Moriz Face & Body Tanning Mist 150ml Instant Streak-Free Natural Glow

ST. MORIZ£8.7149 rev

1y ago

Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml

Garnier£5.80549 rev

1y ago

Tanologist Self-Tan Hydrating & Brightening Face Mist 100ml Dermatologist Tested Buildable Natural Glow Maintains Skin Barrier Quick-Drying Micromist for Flawless Tanning

Tanologist£7.53388 rev

2y ago

ST. MORIZ£5.25126 rev

2y ago

Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml

Garnier£7.842,842 rev

3y ago

What buyers say about face tan mist

What buyers praise and complain about, mined from review topics.

What buyers love

Color15%

“Good colour”

Quality-Overall11%

“Excellent product”

Smell11%

“no weird smell”

Ease Of Use10%

“Also easy to remove”

Brightness/Shine/Glow10%

“Gives an amazing glow”

Suitability Combination Skin6%

“Always use this best fake tan for my face, no clogging into skin, nice glow”

Value For Money6%

“Great price”

Advertised Vs Actual Product3%

“as described”

Protection3%

“It provides instant protection”

Ease Of Application3%

“Easy to apply”

What buyers complain about

Color15%

“unfortunately for me it was dark”

Smell12%

“smells utterly vile”

Size-Overall8%

“Sadly as the cans are so small”

Functionality-Overall6%

“Doesn't work”

Suitability Dry Skin4%

“I dont have dry skin so unsure why this is happening”

Value For Money4%

“Waste of money”

Quality-Overall2%

“I've had and used this product before and really like it that's why I ordered another BUT I'm concerned about the quality of this bottle due there being no top/lid”

Moist/Dry2%

“It doesn't seem to moisturise at all”

Advertised Vs Actual Product2%

“Misleading”

Ease Of Use2%

“And now realise I cant use it”

Top return reasons

Color20%

Motor Power15%

Advertised Vs Actual Product13%

Leak-Proof13%

Value For Money12%

Quality-Overall8%

Functionality-Overall5%

Ingredients-Overall5%

Smell3%

Stain Resistance3%

Common questions

Is face tan mist profitable to sell on Amazon United Kingdom?: The niche generates £177K/yr across 18 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (49/100).
How competitive is the face tan mist niche?: 10 brands and 205 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in face tan mist?: Top complaints mined from reviews: Color, Smell, Size-Overall. The return rate is 0.0%.
When does demand for face tan mist peak?: Demand peaks in Feb–Apr–May; the busiest month runs 3.5× the quietest.
What does it cost to enter the face tan mist niche?: Listings span £4.30–£21.98; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 1,695 reviews — the moat a new listing must climb.