Face Tan Mist
soft demand (-9.6% this quarter) — Face Tan Mist doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Face Tan Mist profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Tan Mist is a £177K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Apr–May. Verdict: Skip it — 49/100.
Face Tan Mist: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.6% over the last 90 days and 11.4% of searches end in a purchase.
£177K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 18 products
Top Face Tan Mist products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 18y ago
St.Tropez Self Tan Purity Face Mist Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty Free Face Care 80 ml
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 9,108
- Age
- 8y ago
St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago
utan x Jamie Genevieve Tanning Water | Gradual Face Tan Mist | with organic tan cannabis extract | Antibacterial Scottish Lavender oil | No perfume fragrance free | Kind on lash extensions
- Price
- £20.92
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 6y ago
Coco & Eve Antioxidant Face Tanning Micromist. Sunless Self Tanning Face Mist with Antioxidants to Boost Hydration. Quick Flawless Streak Free Face Tan. (2.54 fl oz) / (75ml)
- Price
- £18.07
- Rating
- 4.4/5
- Reviews
- 3,056
- Age
- 3y ago
Trending
90-day click momentum
Face by utan Coconut Tanning Water 50% Darker 100ml
- Price
- £21.98
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 4y ago
Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 1y ago
St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago
Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 12y ago
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
Newest
by launch date
St. Moriz Face & Body Tanning Mist 150ml Instant Streak-Free Natural Glow
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago
Garnier Ambre Solaire Sun Cream Spray Over Makeup Super UV Protection Mist SPF50+ with Hyaluronic Acid and Vitamin E Light Texture Invisible Finish Non-Greasy Hydrates Skin 75ml
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 549
- Age
- 1y ago
Tanologist Self-Tan Hydrating & Brightening Face Mist 100ml Dermatologist Tested Buildable Natural Glow Maintains Skin Barrier Quick-Drying Micromist for Flawless Tanning
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 388
- Age
- 2y ago
St Moriz Professional Clear Complexion Tanning Face Mist | Fast Drying Buildable Fake Tan Spray | With Salicylic Acid to Help Prevent Breakouts | Kind to Skin | Natural Buildable Face Glow | 150ml
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
205
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- Garnier33%
- St.Tropez18%
- ST. MORIZ17%
- UTan15%
- Coco & Eve6%
- Isle of Paradise3%
- Open — no brand owns it (4 brands, 8%)
Face Tan Mist demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Apr, May · busiest ÷ quietest = 3.5×
Top Face Tan Mist search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face tan mist22K/yr
- utan19K/yr
- utan face mist19K/yr
- ambre solaire face tan mist11K/yr
- coco and eve face mist10K/yr
- face tanning mist10K/yr
- garnier face tan10K/yr
- face tan spray10K/yr
- st tropez face tan7K/yr
- tanning face mist5K/yr
What reviews say buyers love and hate about Face Tan Mist
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Good colour”
“Excellent product”
“no weird smell”
“Also easy to remove”
“Gives an amazing glow”
What buyers complain about
58% of reviews“unfortunately for me it was dark”
“smells utterly vile”
“Sadly as the cans are so small”
“Doesn't work”
“I dont have dry skin so unsure why this is happening”
Face Tan Mist return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Tan Mist questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
