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Face Tan Mist

Fail

Demand is soft, at -9.6% this quarter, so Face Tan Mist is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£177K/yr159K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
64%top-5 click share · 10 brands · 205 sellers

Flapen Score

Face Tan Mist against its category

The dotted line is the Beauty average. Past it, Face Tan Mist is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Tan Mist market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Tan Mist 159K times last year and spent an estimated £177K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
11.4%
Market size, estimated
£177Ka year
Peak month
February3.5× the quietest month
Top search term
face tan mist22K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £4.30 to £21.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.76 that is £7K to £10K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£4.30–£21.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #81 within Sun Care & Tanning. It carries 1,695 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#81in Sun Care & Tanning
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,695per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Face Tan Mist products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

205

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

8%

  • Garnier33%
  • St.Tropez18%
  • ST. MORIZ17%
  • UTan15%
  • Coco & Eve6%
  • Isle of Paradise3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Face Tan Mist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Face Tan Mist search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • face tan mist22K/yr
  • utan19K/yr
  • utan face mist19K/yr
  • ambre solaire face tan mist11K/yr
  • coco and eve face mist10K/yr
  • face tanning mist10K/yr
  • garnier face tan10K/yr
  • face tan spray10K/yr
  • st tropez face tan7K/yr
  • tanning face mist5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Tan Mist

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
15%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“unfortunately for me it was dark”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Tan Mist questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data