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Face Tan

Fail

Prices span $3.36–$14.53, mostly outside the sweet spot, so Face Tan is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£114K/yr208K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
57%top-5 click share · 11 brands · 174 sellers

Flapen Score

Face Tan against its category

The dotted line is the Beauty average. Past it, Face Tan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Tan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Tan 208K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
7.6%
Market size, estimated
£114Ka year
Peak month
April1.8× the quietest month
Top search term
face tan110K searches a year

02 · Price

A sale here is worth £7.15.

Listings sell for £7.15 on average, from £3.36 to £14.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.15 that is £4K to £5K a year per listing.

Average price
£7.15under the $15 to $100 sweet spot
Price range
£3.36–£14.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #44 within Sun Care & Tanning. It carries 2,887 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#44in Sun Care & Tanning
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,887per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Face Tan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

174

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

7%

  • Brand 123%
  • Brand 222%
  • Brand 317%
  • Brand 414%
  • Brand 513%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Face Tan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Face Tan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face tan110K/yr
  • face tanner14K/yr
  • fake tan face10K/yr
  • face fake tan10K/yr
  • bondi sands face tan11K/yr
  • face tanning moisturiser7K/yr
  • fake tan for face8K/yr
  • bondi sands face6K/yr
  • face self tan4K/yr
  • gradual face tan5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Tan

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
14%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Same unpleasant smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Face Tan questions

Answered from the same tracked data.