Face Tan
FailPrices span $3.36–$14.53, mostly outside the sweet spot, so Face Tan is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £114K/yr208K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 174 sellers
Flapen Score
Face Tan against its category
The dotted line is the Beauty average. Past it, Face Tan is stronger. Inside it, weaker.
Market
The Face Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Tan 208K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £114Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- face tan110K searches a year
02 · Price
A sale here is worth £7.15.
Listings sell for £7.15 on average, from £3.36 to £14.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.15 that is £4K to £5K a year per listing.
- Average price
- £7.15under the $15 to $100 sweet spot
- Price range
- £3.36–£14.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #44 within Sun Care & Tanning. It carries 2,887 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #44in Sun Care & Tanning
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,887per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Face Tan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
St.Tropez Self Tan Purity Face Mist Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty Free Face Care 80 ml
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 9,108
- Age
- 8y ago

St Moriz Professional Medium Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago

Bondi Sands Gradual Tanning Face Lotion 50mL | Gradual Tan | Suitable for Sensitive Skin | Vegan + Cruelty Free | 50ml/1.69 FL Oz
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 3y ago

Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 18y ago

Tan-Luxe THE FACE Self Tan Drops Medium/Dark (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 7,880
- Age
- 7y ago
Trending
estimated 90-day click momentum
SKIN & TAN Face Tanning Drops 30ml: Vegan Collagen Gradual Glow Custom Self-Tan Sun Kissed Radiance Adaptable Bronzer Overnight Tanner Hydrating Oil
- Price
- £11.82
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 5mo ago

Tanologist Self Tan Drops Dark (30 ml) Add Self Tanning Drops to Skin Care For Sensitive Skin Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.39
- Rating
- 4.4/5
- Reviews
- 2,181
- Age
- 6y ago

Tan-Luxe THE FACE Self Tan Drops Medium/Dark (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 7,880
- Age
- 7y ago

Tan Luxe SUPER GLOW Self Tan Serum (30 ml) Daily Gradual Self Tanning Skincare Cruelty Free & Vegan
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 606
- Age
- 7y ago

St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago
Newest
by launch date
SKIN & TAN Face Tanning Drops 30ml: Vegan Collagen Gradual Glow Custom Self-Tan Sun Kissed Radiance Adaptable Bronzer Overnight Tanner Hydrating Oil
- Price
- £11.82
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 5mo ago

Caudalie Self-Tan Sun Drops - 15ml
- Price
- £14.53
- Rating
- 4.1/5
- Reviews
- 313
- Age
- 1y ago

St Moriz Professional Medium Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago

St Moriz Professional Dark Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.73
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 1y ago

Dove Summer Revived Medium to Dark Gradual Tanning Lotion for a gradual tan and natural radiant glow nongreasy self-tan for all skin types 200 ml
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 4,179
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
174
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
7%
- ST. MORIZ23%
- Bondi Sands22%
- St.Tropez17%
- TAN-LUXE14%
- Garnier13%
- Isle of Paradise3%
- Open — no brand owns it (5 brands, 7%)
Demand
Face Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 1.8×
Search terms
Top Face Tan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face tan110K/yr
- face tanner14K/yr
- fake tan face10K/yr
- face fake tan10K/yr
- bondi sands face tan11K/yr
- face tanning moisturiser7K/yr
- fake tan for face8K/yr
- bondi sands face6K/yr
- face self tan4K/yr
- gradual face tan5K/yr
Reviews and returns
What reviews say buyers love and hate about Face Tan
We read the reviews and the return reasons for every product selling here.
“Same unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Tan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









