Face Tan
prices mostly outside the sweet spot ($3.36–$14.53) — Face Tan doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Face Tan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Tan is a £114K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
Face Tan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.0% over the last 90 days and 7.6% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 25 products
Top Face Tan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
St.Tropez Self Tan Purity Face Mist Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty Free Face Care 80 ml
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 9,108
- Age
- 8y ago
St Moriz Professional Medium Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
Bondi Sands Gradual Tanning Face Lotion 50mL | Gradual Tan | Suitable for Sensitive Skin | Vegan + Cruelty Free | 50ml/1.69 FL Oz
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 785
- Age
- 3y ago
Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 18y ago
Tan-Luxe THE FACE Self Tan Drops Medium/Dark (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 7,880
- Age
- 7y ago
Trending
90-day click momentum
SKIN & TAN Face Tanning Drops 30ml: Vegan Collagen Gradual Glow Custom Self-Tan Sun Kissed Radiance Adaptable Bronzer Overnight Tanner Hydrating Oil
- Price
- £11.82
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 5mo ago
Tanologist Self Tan Drops Dark (30 ml) Add Self Tanning Drops to Skin Care For Sensitive Skin Dermatologist Approved Clean Ingredients & Vegan
- Price
- £9.39
- Rating
- 4.4/5
- Reviews
- 2,181
- Age
- 6y ago
Tan-Luxe THE FACE Self Tan Drops Medium/Dark (10 ml) Add Tanning Drops to Skin Care for Custom Face Tan Cruelty Free & Vegan
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 7,880
- Age
- 7y ago
Tan Luxe SUPER GLOW Self Tan Serum (30 ml) Daily Gradual Self Tanning Skincare Cruelty Free & Vegan
- Price
- £12.22
- Rating
- 4.3/5
- Reviews
- 606
- Age
- 7y ago
St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago
Newest
by launch dateSKIN & TAN Face Tanning Drops 30ml: Vegan Collagen Gradual Glow Custom Self-Tan Sun Kissed Radiance Adaptable Bronzer Overnight Tanner Hydrating Oil
- Price
- £11.82
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 5mo ago
Caudalie Self-Tan Sun Drops - 15ml
- Price
- £14.53
- Rating
- 4.1/5
- Reviews
- 313
- Age
- 1y ago
St Moriz Professional Medium Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.70
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
St Moriz Professional Dark Self Tan Face Lotion | With Aloe Vera & Vitamin E for Gradual & Natural Glow | Vegan Fake | Wear Alone or Under Makeup | No Wash Off Required | 50ml
- Price
- £3.73
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 1y ago
Dove Summer Revived Medium to Dark Gradual Tanning Lotion for a gradual tan and natural radiant glow nongreasy self-tan for all skin types 200 ml
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 4,179
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
174
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
7%
- ST. MORIZ23%
- Bondi Sands22%
- St.Tropez17%
- TAN-LUXE14%
- Garnier13%
- Isle of Paradise3%
- Open — no brand owns it (5 brands, 7%)
Face Tan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 1.8×
Top Face Tan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face tan110K/yr
- face tanner14K/yr
- fake tan face10K/yr
- face fake tan10K/yr
- bondi sands face tan11K/yr
- face tanning moisturiser7K/yr
- fake tan for face8K/yr
- bondi sands face6K/yr
- face self tan4K/yr
- gradual face tan5K/yr
What reviews say buyers love and hate about Face Tan
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Colour is lovely”
“Delightful product”
“Great scent”
“A Brilliant and Customisable Face Glow”
“Natural-Looking Glow”
What buyers complain about
55% of reviews“Same unpleasant smell”
“unfortunately for me it was dark”
“This batch hardly works”
“Tiny”
“Not the best moisturiser leaves your skin dry after couple of hours after use”
Face Tan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Tan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
