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Face Sun Cream Spf 30

brand-locked demand (top 5 brands take 100% of clicks) — Face Sun Cream Spf 30 doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 27Growth 76Conversion 95Competition 18Returns 100Price range 16Avg price 28Brand share 0Review moat 28Quality gap 38
This niche Category average · 2,481 niches

Is Face Sun Cream Spf 30 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Face Sun Cream Spf 30 is a £112K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Face Sun Cream Spf 30: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +61.4% over the last 90 days and 12.1% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr13K
Search volume / yr+61.4%99K
Conversion rate12.1%
Avg price£9.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 146
Top-5 product click share79%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,742

Top Face Sun Cream Spf 30 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£17K£34K£50K£67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Simple61%
  • ultrasun33%
  • HAWAIIAN Tropic3%
  • CeraVe3%
  • Open — no brand owns it (0%)

Face Sun Cream Spf 30 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR12.1%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,742Avg BSR#72
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×

Top Face Sun Cream Spf 30 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ultrasun face13K/yr
  • simple spf17K/yr
  • simple moisturiser spf10K/yr
  • face spf 307K/yr
  • simple spf moisturiser7K/yr
  • simple sunscreen7K/yr
  • spf 30 face5K/yr
  • simple sunscreen spf 50 face6K/yr
  • simple spf 506K/yr
  • simple glow5K/yr

What reviews say buyers love and hate about Face Sun Cream Spf 30

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Moist/Dry20%

Wonderful hydrated

Quality-Overall14%

No complaints from me

Value For Money10%

Good value

Suitability Combination Skin7%

Gentle on sensitive skin

Suitability Dry Skin5%

Perfect moisturiser with sun protection I use this 365 days a year

What buyers complain about

53% of reviews
Moist/Dry11%

Go too moisturiser

Quality-Overall8%

cheap and good

Value For Money6%

Total waste of money

Smell6%

Oily and has a bit of a smell

Allergies5%

Had an allergic reaction

Face Sun Cream Spf 30 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
13%
2Advertised Vs Actual Product
12%
3Value For Money
10%
4Smell
10%
5Defective Material/Parts
7%

Common Face Sun Cream Spf 30 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Face Sun Cream Spf 30 45/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 12 tracked products. Search demand moved +61.4% over the last 90 days.
Search demand for Face Sun Cream Spf 30 on Amazon United Kingdom peaks in Jul–Aug–Sep, where the busiest month runs 4.3× the quietest.