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Face Sun Cream Spf 30

Fail

The top 5 brands take 100% of clicks, so Face Sun Cream Spf 30 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£112K/yr99K searches / yr
90-day growth
+61.4%search demand this quarter
Competition
79%top-5 click share · 4 brands · 146 sellers

Flapen Score

Face Sun Cream Spf 30 against its category

The dotted line is the Beauty average. Past it, Face Sun Cream Spf 30 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Sun Cream Spf 30 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Sun Cream Spf 30 99K times last year and spent an estimated £112K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+61.4%
Conversion, latest week
12.1%
Market size, estimated
£112Ka year
Peak month
August4.3× the quietest month
Top search term
ultrasun face13K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £1.87 to £17.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£1.87–£17.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Face. It carries 3,742 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#72in Face
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,742per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Face Sun Cream Spf 30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 233%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Face Sun Cream Spf 30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×

Search terms

Top Face Sun Cream Spf 30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrasun face13K/yr
  • simple spf17K/yr
  • simple moisturiser spf10K/yr
  • face spf 307K/yr
  • simple spf moisturiser7K/yr
  • simple sunscreen7K/yr
  • spf 30 face5K/yr
  • simple sunscreen spf 50 face6K/yr
  • simple spf 506K/yr
  • simple glow5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Sun Cream Spf 30

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Go too moisturiser”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Sun Cream Spf 30 questions

Answered from the same tracked data.