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face sun cream spf 30

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 76Conversion 95Competition 18Returns 100Price range 16Avg price 28Brand share 0Review moat 28Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+61.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,742.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Market size

Okay£112K

£112K/yr · 99K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Price range

Bad£1.87–£17.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, face sun cream spf 30 is a £112K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

face sun cream spf 30 market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£93K–£117K
units × avg price
Conversion rate
12.1%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
0.0%
Avg brand age
57 months
Avg seller age
147 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Simple61%
  • ultrasun33%
  • HAWAIIAN Tropic3%
  • CeraVe3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +61.4% search growth over the last 90 days.
20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.3×

Top face sun cream spf 30 search terms

  • ultrasun face13K/yr
  • simple spf17K/yr
  • simple moisturiser spf10K/yr
  • face spf 307K/yr
  • simple spf moisturiser7K/yr
  • simple sunscreen7K/yr
  • spf 30 face5K/yr
  • simple sunscreen spf 50 face6K/yr
  • simple spf 506K/yr
  • simple glow5K/yr
All search terms

Top face sun cream spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£17K30%£34K45%£50K60%£67K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about face sun cream spf 30

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Wonderful hydrated”

Quality-Overall14%

“No complaints from me”

Value For Money10%

“Good value”

Suitability Combination Skin7%

“Gentle on sensitive skin”

Suitability Dry Skin5%

“Perfect moisturiser with sun protection I use this 365 days a year”

Soft Feel5%

“Gentle”

Absorbency4%

“absorbs well”

Ease Of Use4%

“Easy to use. simple”

Protection3%

“this protects my skin”

Texture/Consistency-Overall3%

“Lovely texture”

What buyers complain about

Moist/Dry11%

“Go too moisturiser”

Quality-Overall8%

“cheap and good”

Value For Money6%

“Total waste of money”

Smell6%

“Oily and has a bit of a smell”

Allergies5%

“Had an allergic reaction”

Absorbency4%

“does not absorb”

Skin Health4%

“it just ends up balling up on the skin surface”

Advertised Vs Actual Product4%

“Not as advertised”

Texture/Consistency-Overall3%

“I didnt really like the texture he was applying on the face really weirdly”

Jamming/Clogging3%

“does make me wonder it its also pore clogging”

Top return reasons

Size-Overall13%
Advertised Vs Actual Product12%
Value For Money10%
Smell10%
Defective Material/Parts7%
Suitability Combination Skin7%
Functionality-Overall7%
Quality-Overall7%
Texture/Consistency-Overall6%
Suitability Dry Skin4%

Common questions

Is face sun cream spf 30 profitable to sell on Amazon United Kingdom?
The niche generates £112K/yr across 12 tracked products. 90-day search growth is +61.4%. Flapen's verdict: Skip it (45/100).
How competitive is the face sun cream spf 30 niche?
4 brands and 146 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in face sun cream spf 30?
Top complaints mined from reviews: Moist/Dry, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for face sun cream spf 30 peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 4.3× the quietest.
What does it cost to enter the face sun cream spf 30 niche?
Listings span £1.87–£17.50; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 3,742 reviews — the moat a new listing must climb.