Is face steamer profitable to sell on Amazon United Kingdom?

The niche generates £524K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the face steamer niche?

17 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in face steamer?

Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.3%.

When does demand for face steamer peak?

Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the face steamer niche?

Listings span £14.38–£74.31; the average listing price is £26.57 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.

face steamer

Worth a look

Shows a sweet-spot price point ($26.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£26.57

avg listing price — sweet spot $15–$100

Price range

Great£14.38–£74.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good£524K

£524K/yr · 544K searches

Review moat

Good1,495.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-40.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, face steamer is a £524K/yr Amazon United Kingdom market (544K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

face steamer market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £399K–£531K; units × avg price
Conversion rate: 3.6%
Avg BSR: #261
Page quality: 0%
Prime: 85%
Sponsored: 95%
Out of stock: 16.3%
Avg brand age: 35 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

30%

Bauer Professional25%
LN COZY CORNER12%
Wolady12%
VOUM10%
VogueNow6%
EZBASICS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top face steamer search terms

face steamer213K/yr -37.0%3.0% conv.
facial steamer167K/yr -35.5%2.7% conv.
face steamer facial63K/yr -33.4%3.0% conv.
facial steamer professional21K/yr -44.3%1.9% conv.
steamer face15K/yr -44.2%3.0% conv.
steamer for face10K/yr -47.3%1.8% conv.
steamer facial6K/yr -25.7%2.6% conv.
face sauna7K/yr -66.7%4.0% conv.
face steamer for pores4K/yr -59.7%2.6% conv.
portable face steamer3K/yr -4.3%1.9% conv.

All search terms

Top face steamer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray

Bauer Professional£16.234.4★1,604 rev

Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)

VOUM£14.384.2★1,198 rev

Facial Steamer Wolady Nano Ionic Face Steamer for Pores with UV Light Hot Mist Moisturizing Sprayer Home Sauna SPA Bonus Blackhead Extractor Kit (Pink)

Wolady£23.834.4★6,608 rev

LN COZY CORNER Professional Facial Steamer Nano Ionic Skin Care Steamer with Fast Heating Portable & Adjustable Steam Settings for Home Spa Acne Treatment Travel-Friendly DesignWhite

LN COZY CORNER£27.443.9★97 rev

Facial Steamer Spa Kit with Complimentary 17 Skin Care Tools | Face Steamer for Facial Deep Cleaning with Towel Warmer & Humidifier Mode| Self Care Gifts for Women Spa Gifts Birthday Gifts for Women

VogueNow£43.474.5★1,294 rev

Newest

by launch date

Face Spa Facial Steamer and Nasal Steam Inhaler Set - Electric Steam Inhaler for Sinus Sinus Cold & Flu Relief Mini Face Vaporizer Deep Cleansing Face Steamer for Pore Cleansing (Purple)

AILHOMEWELL£17.316 rev

5mo ago

Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief

Rio£20.761,499 rev

5mo ago

360-Degree Adjustable Nozzle Facial Steamer Professional Portable Facial Steamer Steam Cleaning Machine for Home Facial Spa Moisturizing/Extract Blackheads Open Pores SPA

YUMUMAOYI£30.7517 rev

10mo ago

Pjordo Facial Steamer Spa Kit Nano Ionic Face Steamer for Deep Cleaning Unclogs Pores Warm Mist Humidifier Facial Steamer Professional Home Sauna Spa Self Care Gifts for Women

Pjordo£28.5514 rev

1y ago

LN COZY CORNER Professional Facial Steamer Nano Ionic Skin Care Steamer with Fast Heating Portable & Adjustable Steam Settings for Home Spa Acne Treatment Travel-Friendly DesignWhite

LN COZY CORNER£27.4497 rev

1y ago

What buyers say about face steamer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Overall, this is a fantastic beauty and self-care product that delivers exactly what it promises”

Value For Money15%

“Good value for Money”

Sinus Relief15%

“Highly recommended especially for sinuses”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product8%

“Does the job”

Cleansing3%

“It produces a deep-cleaning mist within seconds”

Heating Element3%

“This is so easy to use, just fill with water and switch on, I heat it up on position 2 and turn it down for use to setting 1 as setting 2 produces very hot steam”

Cold Relief2%

“Works really well just for refreshing your face or when you have a cold”

Efficiency2%

“Works well”

Cough Relief2%

“Brilliant steamer for cough and cold symptoms”

What buyers complain about

Durability24%

“Broken after 2 uses”

Value For Money10%

“This product is not worth the price”

Functionality-Overall10%

“Didnt work”

Leak-Proof8%

“all the water from the tank leaked out from the bottom of the device”

Quality-Overall6%

“Poor quality”

Allergies4%

“peak allergy season to prevent congestion”

Size-Overall4%

“the facial fitment didn't lock in place”

Defective Material/Parts4%

“Top part cracked”

Advertised Vs Actual Product4%

“In the advertisement they should have written that tap water can not be used”

Measurement/Reading Accuracy4%

“was missing measuring cup”

Top return reasons

Functionality-Overall29%

Defective Material/Parts12%

Size-Overall10%

Leak-Proof8%

Heating4%

Strength4%

Quality-Overall4%

Product Condition4%

Motor Power3%

Value For Money3%

Common questions

Is face steamer profitable to sell on Amazon United Kingdom?: The niche generates £524K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the face steamer niche?: 17 brands and 45 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in face steamer?: Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.3%.
When does demand for face steamer peak?: Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the face steamer niche?: Listings span £14.38–£74.31; the average listing price is £26.57 (sweet spot $15–$100). The average incumbent carries 1,495 reviews — the moat a new listing must climb.