Face Steamer
MaybeProducts sell for $26.57 on average, inside the sweet spot. But demand is soft, at -40.1% this quarter, so Face Steamer is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 2,481 Beauty niches · +10 vs the category median of 4757
- Market size
- £524K/yr544K searches / yr
- 90-day growth
- -40.1%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 45 sellers
Flapen Score
Face Steamer against its category
The dotted line is the Beauty average. Past it, Face Steamer is stronger. Inside it, weaker.
Market
The Face Steamer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Steamer 544K times last year and spent an estimated £524K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £524K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- -40.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £524Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- face steamer213K searches a year
02 · Price
A sale here is worth £26.57.
Listings sell for £26.57 on average, from £14.38 to £74.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £26.57 that is £13K to £20K a year per listing.
- Average price
- £26.57inside the $15 to $100 sweet spot
- Price range
- £14.38–£74.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £13K–£20K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #261 within Face. It carries 1,495 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 85%
- Out of stock, average day
- 16.3%
- Average rank
- #261in Face
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,495per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Face Steamer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray
- Price
- £16.23
- Rating
- 4.4/5
- Reviews
- 1,604
- Age
- 8y ago

Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
- Price
- £14.38
- Rating
- 4.2/5
- Reviews
- 1,198
- Age
- 6y ago

Facial Steamer Wolady Nano Ionic Face Steamer for Pores with UV Light Hot Mist Moisturizing Sprayer Home Sauna SPA Bonus Blackhead Extractor Kit (Pink)
- Price
- £23.83
- Rating
- 4.4/5
- Reviews
- 6,608
- Age
- 8y ago

LN COZY CORNER Professional Facial Steamer Nano Ionic Skin Care Steamer with Fast Heating Portable & Adjustable Steam Settings for Home Spa Acne Treatment Travel-Friendly DesignWhite
- Price
- £27.44
- Rating
- 3.9/5
- Reviews
- 97
- Age
- 1y ago

Facial Steamer Spa Kit with Complimentary 17 Skin Care Tools | Face Steamer for Facial Deep Cleaning with Towel Warmer & Humidifier Mode| Self Care Gifts for Women Spa Gifts Birthday Gifts for Women
- Price
- £43.47
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 3y ago
Trending
estimated 90-day click momentum
Face Spa Facial Steamer and Nasal Steam Inhaler Set - Electric Steam Inhaler for Sinus Sinus Cold & Flu Relief Mini Face Vaporizer Deep Cleansing Face Steamer for Pore Cleansing (Purple)
- Price
- £17.31
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

Facial Steamer Spa Kit with Complimentary 17 Skin Care Tools | Face Steamer for Facial Deep Cleaning with Towel Warmer & Humidifier Mode| Self Care Gifts for Women Spa Gifts Birthday Gifts for Women
- Price
- £43.47
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 3y ago

Ozone Hot Mist Facial Steamer Table Humidifier for Facial SPA Home Skin Care Professional Beauty Salon with 360Rotating Head
- Price
- £31.75
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 6y ago

Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 1,499
- Age
- 5mo ago

LN COZY CORNER Professional Facial Steamer Nano Ionic Skin Care Steamer with Fast Heating Portable & Adjustable Steam Settings for Home Spa Acne Treatment Travel-Friendly DesignWhite
- Price
- £27.44
- Rating
- 3.9/5
- Reviews
- 97
- Age
- 1y ago
Newest
by launch date
Face Spa Facial Steamer and Nasal Steam Inhaler Set - Electric Steam Inhaler for Sinus Sinus Cold & Flu Relief Mini Face Vaporizer Deep Cleansing Face Steamer for Pore Cleansing (Purple)
- Price
- £17.31
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 5mo ago

Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 1,499
- Age
- 5mo ago

360-Degree Adjustable Nozzle Facial Steamer Professional Portable Facial Steamer Steam Cleaning Machine for Home Facial Spa Moisturizing/Extract Blackheads Open Pores SPA
- Price
- £30.75
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 10mo ago

Pjordo Facial Steamer Spa Kit Nano Ionic Face Steamer for Deep Cleaning Unclogs Pores Warm Mist Humidifier Facial Steamer Professional Home Sauna Spa Self Care Gifts for Women
- Price
- £28.55
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 1y ago

LN COZY CORNER Professional Facial Steamer Nano Ionic Skin Care Steamer with Fast Heating Portable & Adjustable Steam Settings for Home Spa Acne Treatment Travel-Friendly DesignWhite
- Price
- £27.44
- Rating
- 3.9/5
- Reviews
- 97
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
45
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
30%
- Bauer Professional25%
- LN COZY CORNER12%
- Wolady12%
- VOUM10%
- VogueNow6%
- EZBASICS5%
Demand
Face Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Face Steamer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face steamer213K/yr
- facial steamer167K/yr
- face steamer facial63K/yr
- facial steamer professional21K/yr
- steamer face15K/yr
- steamer for face10K/yr
- steamer facial6K/yr
- face sauna7K/yr
- face steamer for pores4K/yr
- portable face steamer3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Steamer
We read the reviews and the return reasons for every product selling here.
“Broken after 2 uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Steamer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









