Face Sponge
MaybeAn estimated 0.1% of orders come back. But prices span $2.37–$11.30, mostly outside the sweet spot, so Face Sponge is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £56K/yr90K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 36%top-5 click share · 37 brands · 62 sellers
Flapen Score
Face Sponge against its category
The dotted line is the Beauty average. Past it, Face Sponge is stronger. Inside it, weaker.
Market
The Face Sponge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Sponge 90K times last year and spent an estimated £56K. The top 5 brands take 46% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £56Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- face sponge27K searches a year
02 · Price
A sale here is worth £5.84.
Listings sell for £5.84 on average, from £2.37 to £11.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.84 that is £584 to £1K a year per listing.
- Average price
- £5.84under the $15 to $100 sweet spot
- Price range
- £2.37–£11.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £584–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #112 within Face. It carries 2,611 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #112in Face
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,611per listing
- Listings tracked
- 42
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Face Sponge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
62
Top-5 brand share
46%
Top 20: 89%
Top-5 click share
36%
Top 20: 83%
Open market
48%
- Brand 113%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Face Sponge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Face Sponge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face sponge27K/yr
- facial sponges25K/yr
- face sponges12K/yr
- face sponges cleansing9K/yr
- facial sponges professional6K/yr
- facial sponge4K/yr
- face wash sponge3K/yr
- compressed facial sponges3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Sponge
We read the reviews and the return reasons for every product selling here.
“Not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Sponge questions
Answered from the same tracked data.