Face Serum for Men
FailThe top 5 brands take 100% of clicks, so Face Serum for Men is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £78K/yr66K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 237 sellers
Flapen Score
Face Serum for Men against its category
The dotted line is the Beauty average. Past it, Face Serum for Men is stronger. Inside it, weaker.
Market
The Face Serum for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Serum for Men 66K times last year and spent an estimated £78K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £78Ka year
- Top search term
- loreal power age men15K searches a year
02 · Price
A sale here is worth £9.28.
Listings sell for £9.28 on average, from £4.69 to £30.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.
- Average price
- £9.28under the $15 to $100 sweet spot
- Price range
- £4.69–£30.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Eyes. It carries 2,602 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #196in Eyes
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,602per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Face Serum for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 5,280
- Age
- 14y ago

LOréal Men Expert Power Age Serum Multi-action Serum for Men Hyaluronic Acid Smooths Firms Revitalises Skin Reduces Signs of Aging for Healthy-Looking Skin 30ml
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 1,884
- Age
- 3y ago

NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 4,211
- Age
- 5y ago

NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
- Price
- £9.02
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 3y ago
Trending
estimated 90-day click momentum
Men Expert Power Age Anti-Ageing Hyaluronic S
- Price
- £14.17
- Rating
- 4.6/5
- Reviews
- 917
- Age
- 3y ago

LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
- Price
- £12.29
- Rating
- 4.6/5
- Reviews
- 5,687
- Age
- 3y ago

NIVEA MEN Anti-Age 2in1 Power Face Serum (30ml) Hydrating Serum with Thiamidol and Hyaluronic Acid Reduces Deep Wrinkles and Dark Spots Mens Face Moisturiser
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 3y ago
Newest
by launch date
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
- Price
- £6.00
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 7mo ago

Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
- Price
- £13.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago

NIVEA MEN Anti-Age Power Gift Set (2 Products) - Mens Gift Set - Anti-Wrinkle Skincare Duo includes Face Moisturising Day Cream and Dark Spot Reducing Face Serum
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

LOréal Men Expert Power Age Hydra Hyaluronic Skin Hydrating X3 Action Shower Gel that Hydrates Reduces Tightness & Refreshes your Skin All Day Freshness 300ml
- Price
- £5.17
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 1y ago

LOréal Paris Men Expert Power Age Night Gel Visible Results Intensly Hydrate Target Wrinkles Reinforce Skin Elasticity Unique Midnight Blue Gel Formula Designed For Men 50ml
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
237
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
0%
- L’Oréal Paris men expert49%
- Bulldog Skincare for Men27%
- NIVEA MEN16%
- NIVEA7%
- L'Oreal Paris1%
Demand
Face Serum for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Face Serum for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal power age men15K/yr
- loreal men expert power age11K/yr
- mens anti wrinkle face cream7K/yr
- power age4K/yr
- bulldog age defence moisturiser5K/yr
- loreal power age4K/yr
- nivea men anti age4K/yr
- nivea anti age men4K/yr
- loreal men power age3K/yr
- bulldog moisturiser for men age defence2K/yr
Reviews and returns
What reviews say buyers love and hate about Face Serum for Men
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Serum for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









