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Face Serum for Men

Fail

The top 5 brands take 100% of clicks, so Face Serum for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£78K/yr66K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
60%top-5 click share · 5 brands · 237 sellers

Flapen Score

Face Serum for Men against its category

The dotted line is the Beauty average. Past it, Face Serum for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Serum for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Serum for Men 66K times last year and spent an estimated £78K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
12.8%
Market size, estimated
£78Ka year
Top search term
loreal power age men15K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £4.69 to £30.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.28 that is £2K to £5K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£4.69–£30.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #196 within Eyes. It carries 2,602 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#196in Eyes
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,602per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Face Serum for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

237

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Brand 149%
  • Brand 227%
  • Brand 316%
  • Brand 47%
  • Brand 51%

Demand

Face Serum for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Face Serum for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal power age men15K/yr
  • loreal men expert power age11K/yr
  • mens anti wrinkle face cream7K/yr
  • power age4K/yr
  • bulldog age defence moisturiser5K/yr
  • loreal power age4K/yr
  • nivea men anti age4K/yr
  • nivea anti age men4K/yr
  • loreal men power age3K/yr
  • bulldog moisturiser for men age defence2K/yr

Reviews and returns

What reviews say buyers love and hate about Face Serum for Men

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Serum for Men questions

Answered from the same tracked data.