face serum for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.69–£30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,601.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad£78K£78K/yr · 66K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, face serum for men is a £78K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face serum for men market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £93K–£116K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
237
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- L’Oréal Paris men expert49%
- Bulldog Skincare for Men27%
- NIVEA MEN16%
- NIVEA7%
- L'Oreal Paris1%
Demand
Weekly Amazon search volume, last 32 weeks — -8.8% search growth over the last 90 days.Top face serum for men search terms
- loreal power age men15K/yr
- loreal men expert power age11K/yr
- mens anti wrinkle face cream7K/yr
- power age4K/yr
- bulldog age defence moisturiser5K/yr
- loreal power age4K/yr
- nivea men anti age4K/yr
- nivea anti age men4K/yr
- loreal men power age3K/yr
- bulldog moisturiser for men age defence2K/yr
Top face serum for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
L’Oréal Paris men expert£12.294.6★5,687 rev
BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml
Bulldog Skincare for Men£4.694.6★5,280 rev
LOréal Men Expert Power Age Serum Multi-action Serum for Men Hyaluronic Acid Smooths Firms Revitalises Skin Reduces Signs of Aging for Healthy-Looking Skin 30ml
L’Oréal Paris men expert£7.704.5★1,884 rev
NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin
NIVEA£5.834.5★4,211 rev
NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin
NIVEA MEN£9.024.6★747 rev
Newest
by launch date
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
L’Oréal Paris men expert£6.0072 rev
Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
Bulldog Skincare for Men£13.5712 rev
NIVEA MEN Anti-Age Power Gift Set (2 Products) - Mens Gift Set - Anti-Wrinkle Skincare Duo includes Face Moisturising Day Cream and Dark Spot Reducing Face Serum
NIVEA MEN£13.8052 rev
LOréal Men Expert Power Age Hydra Hyaluronic Skin Hydrating X3 Action Shower Gel that Hydrates Reduces Tightness & Refreshes your Skin All Day Freshness 300ml
L’Oréal Paris men expert£5.17425 rev
LOréal Paris Men Expert Power Age Night Gel Visible Results Intensly Hydrate Target Wrinkles Reinforce Skin Elasticity Unique Midnight Blue Gel Formula Designed For Men 50ml
L’Oréal Paris men expert£7.62182 rev
Trending
90-day click momentum
Men Expert Power Age Anti-Ageing Hyaluronic S
L'Oreal Paris£14.174.6★
LOréal Men Expert Power Age Hydrating Gel Cleanser. Visibly Reduces Tightness and Fine Lines. Delivers Deep Hydration for Smoother Comfortable Skin. 260ml.
L’Oréal Paris men expert£6.004.6★
Bulldog Skincare Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Ageing 100m x 3 Pack
Bulldog Skincare for Men£13.574.1★
LOréal Mens Moisturiser Men Expert Power Age Anti Ageing Moisturiser Face Cream Hydrating & Revitalising With Hyaluronic Acid Designed for Ageing Dry & Dull Skin 100ml
L’Oréal Paris men expert£12.294.6★
NIVEA MEN Anti-Age 2in1 Power Face Serum (30ml) Hydrating Serum with Thiamidol and Hyaluronic Acid Reduces Deep Wrinkles and Dark Spots Mens Face Moisturiser
NIVEA MEN£9.094.5★
What buyers say about face serum for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great consistent product”
“Good hydration”
“Great Deal”
“Soft skin”
“is fragrance free”
“Good for my skin”
“Does what it says”
“Good for dry feeling skin”
“Absorbs completely”
“Works pretty well”
What buyers complain about
“Waste of money”
“Eye none treatment”
“I didn't realise it came in this size”
“The product itself has a subtle fragrance to it”
“resulting in droopy skin on my face”
“Doesnt work”
“dubious quality items will be sent”
“as mentioned does not hydrate”
“The dispenser is a bit odd as it allows the remnants of the cream left in the nozzle to harden”
“i can confirm it has done absolutely nothing for the wrinkles”
Top return reasons
Common questions
- Is face serum for men profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the face serum for men niche?
- 5 brands and 237 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in face serum for men?
- Top complaints mined from reviews: Value For Money, Symptom Reduction, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the face serum for men niche?
- Listings span £4.69–£30.00; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.