Face Scrub
MaybeAn estimated 0.1% of orders come back. But prices span $1.69–$13.99, mostly outside the sweet spot, so Face Scrub is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £673K/yr1.1M searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 42%top-5 click share · 23 brands · 247 sellers
Flapen Score
Face Scrub against its category
The dotted line is the Beauty average. Past it, Face Scrub is stronger. Inside it, weaker.
Market
The Face Scrub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Scrub 1.1M times last year and spent an estimated £673K. The top 5 brands take 66% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £673K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £673Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- face scrub309K searches a year
02 · Price
A sale here is worth £6.06.
Listings sell for £6.06 on average, from £1.69 to £13.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £6.06 that is £15K to £18K a year per listing.
- Average price
- £6.06under the $15 to $100 sweet spot
- Price range
- £1.69–£13.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #42 within Body. It carries 5,527 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 1.3%
- Average rank
- #42in Body
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,527per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Face Scrub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago

Neutrogena Clear & Radiant Face Scrub (1x 150ml) Purifying & Brightening Oil-Free Daily Exfoliator with Vitamin C and 0.5% Salicylic Acid Suitable for Blemish-Prone for Clearer Radiant Complexion
- Price
- £2.95
- Rating
- 4.5/5
- Reviews
- 4,752
- Age
- 7y ago

ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 3
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 18,215
- Age
- 13y ago

St. Ives Invigorating Apricot Facial Scrub 150ml Pack of 3
- Price
- £7.95
- Rating
- 4.8/5
- Reviews
- 2,668
- Age
- 13y ago
Trending
estimated 90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 12y ago

NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago

Dr Organic Skin Clear Exfoliating Scrub 150ml
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 9y ago
Newest
by launch date
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago

ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 2 - Deep Cleansing Exfoliating Formula with 100% Natural Exfoliants for Clearer Radiant Skin and Effective Blemish Control
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago

NIVEA Derma Skin Clear Toner (200ml) Cleansing and Hydrating Salicylic Acid Toner Enriched with Niacinamide to Rebalance and Remove Impurities For Blemish-Prone Skin
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 1,907
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
247
Est. top-5 brand share
66%
Top 20: 97%
Est. top-5 click share
42%
Top 20: 80%
Open market
30%
- NIVEA26%
- ST. Ives19%
- Neutrogena8%
- PAULA'S CHOICE7%
- Nip+Fab7%
- beauty mix4%
Demand
Face Scrub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Face Scrub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face scrub309K/yr
- exfoliating face wash135K/yr
- face exfoliator126K/yr
- exfoliator88K/yr
- st ives apricot scrub face52K/yr
- facial scrub46K/yr
- face scrub exfoliator47K/yr
- nivea derma skin clear38K/yr
- st ives face scrub31K/yr
- st ives26K/yr
Reviews and returns
What reviews say buyers love and hate about Face Scrub
We read the reviews and the return reasons for every product selling here.
“Irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Scrub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









