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Face Scrub

Maybe

An estimated 0.1% of orders come back. But prices span $1.69–$13.99, mostly outside the sweet spot, so Face Scrub is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£673K/yr1.1M searches / yr
90-day growth
-5.9%search demand this quarter
Competition
42%top-5 click share · 23 brands · 247 sellers

Flapen Score

Face Scrub against its category

The dotted line is the Beauty average. Past it, Face Scrub is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Scrub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Scrub 1.1M times last year and spent an estimated £673K. The top 5 brands take 66% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £673K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
10.3%
Market size, estimated
£673Ka year
Peak month
March1.4× the quietest month
Top search term
face scrub309K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £1.69 to £13.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £6.06 that is £15K to £18K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£1.69–£13.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #42 within Body. It carries 5,527 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#42in Body
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,527per listing
Listings tracked
38

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Face Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

247

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

42%

Top 20: 80%

Open market

30%

  • Brand 126%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Face Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face scrub309K/yr
  • exfoliating face wash135K/yr
  • face exfoliator126K/yr
  • exfoliator88K/yr
  • st ives apricot scrub face52K/yr
  • facial scrub46K/yr
  • face scrub exfoliator47K/yr
  • nivea derma skin clear38K/yr
  • st ives face scrub31K/yr
  • st ives26K/yr

Reviews and returns

What reviews say buyers love and hate about Face Scrub

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated my skin”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Face Scrub questions

Answered from the same tracked data.