face scrub
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£673K£673K/yr · 1.1M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,526.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.06avg listing price — sweet spot $15–$100
Price range
Bad£1.69–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, face scrub is a £673K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face scrub market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- £606K–£758K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 1.3%
- Avg brand age
- 51 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
247
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
42%
Top 20: 80%
Open market
30%
- NIVEA26%
- ST. Ives19%
- Neutrogena8%
- PAULA'S CHOICE7%
- Nip+Fab7%
- beauty mix4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top face scrub search terms
- face scrub309K/yr
- exfoliating face wash135K/yr
- face exfoliator126K/yr
- exfoliator88K/yr
- st ives apricot scrub face52K/yr
- facial scrub46K/yr
- face scrub exfoliator47K/yr
- nivea derma skin clear38K/yr
- st ives face scrub31K/yr
- st ives26K/yr
Top face scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
NIVEA£2.474.5★2,392 rev
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
PAULA'S CHOICE£10.744.4★28,046 rev
Neutrogena Clear & Radiant Face Scrub (1x 150ml) Purifying & Brightening Oil-Free Daily Exfoliator with Vitamin C and 0.5% Salicylic Acid Suitable for Blemish-Prone for Clearer Radiant Complexion
Neutrogena£2.954.5★4,752 rev
ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 3
ST. Ives£7.714.7★18,215 rev
St. Ives Invigorating Apricot Facial Scrub 150ml Pack of 3
ST. Ives£7.954.8★2,668 rev
Newest
by launch date
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
medicube£10.053,018 rev
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
NIVEA£9.41403 rev
ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 2 - Deep Cleansing Exfoliating Formula with 100% Natural Exfoliants for Clearer Radiant Skin and Effective Blemish Control
beauty mix£6.1066 rev
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
NIVEA£2.472,392 rev
NIVEA Derma Skin Clear Toner (200ml) Cleansing and Hydrating Salicylic Acid Toner Enriched with Niacinamide to Rebalance and Remove Impurities For Blemish-Prone Skin
NIVEA£2.451,907 rev
Trending
90-day click momentummedicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
medicube£10.054.6★
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
NIVEA£1.974.2★
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
NIVEA£9.414.5★
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
medicube£11.994.6★
Dr Organic Skin Clear Exfoliating Scrub 150ml
Dr. Organic£4.754.5★
What buyers say about face scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“good for my sensitive skin”
“Gentle on the skin”
“Excellent value”
“Cleans Well”
“Beautiful smell”
“As described”
“Great for dry skin”
“The moisturiser is great too”
“It has helped a lot with my dark spots”
What buyers complain about
“Irritated my skin”
“Really small for the price”
“Burnt my skin”
“Too expensive”
“a little bit dry the skin”
“Its make my skin completely dry and irritated”
“slightly scented”
“Doesn't work”
“Unbelievably sticky”
“they leak”
Top return reasons
Common questions
- Is face scrub profitable to sell on Amazon United Kingdom?
- The niche generates £673K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the face scrub niche?
- 23 brands and 247 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in face scrub?
- Top complaints mined from reviews: Allergies, Size-Overall, Skin Health. The return rate is 0.1%.
- When does demand for face scrub peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the face scrub niche?
- Listings span £1.69–£13.99; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 5,527 reviews — the moat a new listing must climb.