Face Scrub
Face Scrub shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Face Scrub profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Scrub is a £673K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.
Face Scrub: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.9% over the last 90 days and 10.3% of searches end in a purchase.
£673K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Face Scrub products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
Paulas Choice SKIN PERFECTING 2% BHA Liquid Exfoliant - Face Exfoliating Peel Fights Blackheads & Enlarged Pores - for a Healthy Glow - with Salicylic Acid - Combination & Oily Skin - 30 ml
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 28,046
- Age
- 7y ago
Neutrogena Clear & Radiant Face Scrub (1x 150ml) Purifying & Brightening Oil-Free Daily Exfoliator with Vitamin C and 0.5% Salicylic Acid Suitable for Blemish-Prone for Clearer Radiant Complexion
- Price
- £2.95
- Rating
- 4.5/5
- Reviews
- 4,752
- Age
- 7y ago
ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 3
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 18,215
- Age
- 13y ago
St. Ives Invigorating Apricot Facial Scrub 150ml Pack of 3
- Price
- £7.95
- Rating
- 4.8/5
- Reviews
- 2,668
- Age
- 13y ago
Trending
90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago
NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum
- Price
- £1.97
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 12y ago
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago
Dr Organic Skin Clear Exfoliating Scrub 150ml
- Price
- £4.75
- Rating
- 4.5/5
- Reviews
- 394
- Age
- 9y ago
Newest
by launch datemedicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago
NIVEA Derma Skin Clear Wash Gel Cleanser for a Visibly Improved Skin Texture Effective Facial Cleansing for Blemished Skin with Salicylic Acid & Niacinamide (150 ml)
- Price
- £9.41
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago
ST. Ives Blemish Control Apricot Scrub 150 ml Pack of 2 - Deep Cleansing Exfoliating Formula with 100% Natural Exfoliants for Clearer Radiant Skin and Effective Blemish Control
- Price
- £6.10
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin
- Price
- £2.47
- Rating
- 4.5/5
- Reviews
- 2,392
- Age
- 3y ago
NIVEA Derma Skin Clear Toner (200ml) Cleansing and Hydrating Salicylic Acid Toner Enriched with Niacinamide to Rebalance and Remove Impurities For Blemish-Prone Skin
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 1,907
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
247
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
42%
Top 20: 80%
Open market
30%
- NIVEA26%
- ST. Ives19%
- Neutrogena8%
- PAULA'S CHOICE7%
- Nip+Fab7%
- beauty mix4%
Face Scrub demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Face Scrub search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face scrub309K/yr
- exfoliating face wash135K/yr
- face exfoliator126K/yr
- exfoliator88K/yr
- st ives apricot scrub face52K/yr
- facial scrub46K/yr
- face scrub exfoliator47K/yr
- nivea derma skin clear38K/yr
- st ives face scrub31K/yr
- st ives26K/yr
What reviews say buyers love and hate about Face Scrub
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent product”
“good for my sensitive skin”
“Gentle on the skin”
“Excellent value”
“Cleans Well”
What buyers complain about
54% of reviews“Irritated my skin”
“Really small for the price”
“Burnt my skin”
“Too expensive”
“a little bit dry the skin”
Face Scrub return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Scrub questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
