Face Roller
FailDemand is soft, at -36.4% this quarter, so Face Roller is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £147K/yr274K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 67%top-5 click share · 16 brands · 23 sellers
Flapen Score
Face Roller against its category
The dotted line is the Beauty average. Past it, Face Roller is stronger. Inside it, weaker.
Market
The Face Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Roller 274K times last year and spent an estimated £147K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £147Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- face roller88K searches a year
02 · Price
A sale here is worth £6.97.
Listings sell for £6.97 on average, from £2.26 to £16.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £6.97 that is £5K to £7K a year per listing.
- Average price
- £6.97under the $15 to $100 sweet spot
- Price range
- £2.26–£16.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #23 within Tools & Accessories. It carries 5,751 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #23in Tools & Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,751per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Face Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
21%
- Brand 149%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Face Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Face Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face roller88K/yr
- jade roller58K/yr
- face rollers for women37K/yr
- facial roller15K/yr
- gua sha set17K/yr
- jade roller and gua sha set8K/yr
- face roller and gua sha set6K/yr
- facial roller massager5K/yr
- face massager roller8K/yr
- face massage roller3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Roller
We read the reviews and the return reasons for every product selling here.
“Broke on first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Roller questions
Answered from the same tracked data.