- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £134K/yr229K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 135 sellers
Flapen Score
Face Oil against its category
The dotted line is the Beauty average. Past it, Face Oil is stronger. Inside it, weaker.
Market
The Face Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Oil 229K times last year and spent an estimated £134K. The top 5 brands take 58% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £134Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- face oil109K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £3.96 to £35.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.57 that is £3K to £5K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £3.96–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #152 within Body. It carries 15,341 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #152in Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,341per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Face Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 6,177
- Age
- 9y ago

Palmers Coconut Monoi Luminous Hydration Facial Oil (30ml)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 4,437
- Age
- 8y ago

BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 2,166
- Age
- 3y ago

Revolution Pro Miracle Oil Nourishing and Plumping Face Oil Smoothing Infused with Botanical Collagen 30ml
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 3y ago

UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 7y ago
Trending
estimated 90-day click momentum
PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 2mo ago

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 9y ago

medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago

Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

MAJESTIC PURE Vitamin E Oil - 236 ml - 100% pure & cold-pressed 20 000 IU Non-GMO Skin Scar Face Hair & Body Care Oil
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 6,498
- Age
- 2y ago
Newest
by launch date
PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 2mo ago

medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago

Balance Active Formula Rose Nourishing Oil 30 ml. Facial Oils for Women | Deeply Moisturises & Strengthens Skin Barrier Fast-Absorbing Face Oil
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 1y ago

Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
135
Est. top-5 brand share
58%
Top 20: 99%
Est. top-5 click share
55%
Top 20: 96%
Open market
36%
- The Ordinary20%
- Palmer's13%
- BYOMA11%
- Revolution Pro8%
- UPCIRCLE7%
- Q+A6%
Demand
Face Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Face Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face oil109K/yr
- facial oil40K/yr
- face oils for women38K/yr
- facial oils for women14K/yr
- face oil anti-ageing7K/yr
- facial oil for mature skin4K/yr
- oil for face3K/yr
- face oil for dry skin4K/yr
- organic face oil3K/yr
- face oils3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Oil
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









