Face Oil
soft demand (-22.7% this quarter) — Face Oil doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Face Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Oil is a £134K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Face Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.7% over the last 90 days and 5.5% of searches end in a purchase.
£134K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Face Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 6,177
- Age
- 9y ago
Palmers Coconut Monoi Luminous Hydration Facial Oil (30ml)
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 4,437
- Age
- 8y ago
BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 2,166
- Age
- 3y ago
Revolution Pro Miracle Oil Nourishing and Plumping Face Oil Smoothing Infused with Botanical Collagen 30ml
- Price
- £6.37
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 3y ago
UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 7y ago
Trending
90-day click momentum
PraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 2mo ago
The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil Nourishing and Hydrating Treatment for Skin & Hair 30ml
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 9y ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
MAJESTIC PURE Vitamin E Oil - 236 ml - 100% pure & cold-pressed 20 000 IU Non-GMO Skin Scar Face Hair & Body Care Oil
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 6,498
- Age
- 2y ago
Newest
by launch datePraNaturals Pure Cold-Pressed Rosehip Oil 50ml Anti-Ageing Facial Oil for Face Scars & Dark Spots Natural Retinol with Vitamin C & E Vegan & Cruelty-Free Sourced from France
- Price
- £7.21
- Rating
- 4.6/5
- Reviews
- 6,176
- Age
- 2mo ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
Balance Active Formula Rose Nourishing Oil 30 ml. Facial Oils for Women | Deeply Moisturises & Strengthens Skin Barrier Fast-Absorbing Face Oil
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago
Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml
- Price
- £6.24
- Rating
- 4.5/5
- Reviews
- 244
- Age
- 1y ago
Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
135
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
55%
Top 20: 96%
Open market
36%
- The Ordinary20%
- Palmer's13%
- BYOMA11%
- Revolution Pro8%
- UPCIRCLE7%
- Q+A6%
Face Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Face Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face oil109K/yr
- facial oil40K/yr
- face oils for women38K/yr
- facial oils for women14K/yr
- face oil anti-ageing7K/yr
- facial oil for mature skin4K/yr
- oil for face3K/yr
- face oil for dry skin4K/yr
- organic face oil3K/yr
- face oils3K/yr
What reviews say buyers love and hate about Face Oil
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Excellent product”
“Good for my skin”
“Hydrates skin”
“Feels smooth”
“Worth it”
What buyers complain about
54% of reviews“Skin Irritation”
“overpowering scent”
“Burnt my skin”
“high price point”
“It is greasy”
Face Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
