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Face Oil

Fail

Demand is soft, at -22.7% this quarter, so Face Oil is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£134K/yr229K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
55%top-5 click share · 21 brands · 135 sellers

Flapen Score

Face Oil against its category

The dotted line is the Beauty average. Past it, Face Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Oil 229K times last year and spent an estimated £134K. The top 5 brands take 58% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.5%
Market size, estimated
£134Ka year
Peak month
February1.7× the quietest month
Top search term
face oil109K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £3.96 to £35.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.57 that is £3K to £5K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£3.96–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #152 within Body. It carries 15,341 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#152in Body
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,341per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Face Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

135

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

55%

Top 20: 96%

Open market

36%

  • Brand 120%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Face Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Face Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face oil109K/yr
  • facial oil40K/yr
  • face oils for women38K/yr
  • facial oils for women14K/yr
  • face oil anti-ageing7K/yr
  • facial oil for mature skin4K/yr
  • oil for face3K/yr
  • face oil for dry skin4K/yr
  • organic face oil3K/yr
  • face oils3K/yr

Reviews and returns

What reviews say buyers love and hate about Face Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Skin Irritation”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Face Oil questions

Answered from the same tracked data.