- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £134K/yr229K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 135 sellers
Flapen Score
Face Oil against its category
The dotted line is the Beauty average. Past it, Face Oil is stronger. Inside it, weaker.
Market
The Face Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Oil 229K times last year and spent an estimated £134K. The top 5 brands take 58% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £134Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- face oil109K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £3.96 to £35.69. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.57 that is £3K to £5K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £3.96–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #152 within Body. It carries 15,341 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #152in Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,341per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Face Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
135
Top-5 brand share
58%
Top 20: 99%
Top-5 click share
55%
Top 20: 96%
Open market
36%
- Brand 120%
- Brand 213%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Face Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Face Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face oil109K/yr
- facial oil40K/yr
- face oils for women38K/yr
- facial oils for women14K/yr
- face oil anti-ageing7K/yr
- facial oil for mature skin4K/yr
- oil for face3K/yr
- face oil for dry skin4K/yr
- organic face oil3K/yr
- face oils3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Oil
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Oil questions
Answered from the same tracked data.









