face mist
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£222K£222K/yr · 508K searches
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Review moat
Bad4,825avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.13–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, face mist is a £222K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face mist market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £292K–£390K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
318
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
26%
- Curel33%
- Dr.Althea14%
- e.l.f.7%
- d'alba Piedmont7%
- BYOMA7%
- Face Facts6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top face mist search terms
- face mist87K/yr
- curel99K/yr
- hydrating face mist43K/yr
- cruel56K/yr
- face spray34K/yr
- face mist spray hydrating27K/yr
- curel deep moisture spray46K/yr
- hydrating mist18K/yr
- facial mist16K/yr
- facial mist spray7K/yr
Top face mist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Curél Deep Moisture Spray 150ml for Dry Sensitive Skin
Curel£9.214.6★2,082 rev
Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
Dr.Althea£13.894.5★1,373 rev
e.l.f. Hydrating Coconut Mist Lightweight Scented Versatile Refreshes Soothes Invigorates Infused with Vitamin E 2.7 Fl Oz
e.l.f.£7.264.5★5,434 rev
BYOMA Balancing Face Mist (100ml) pH Balanced Face Toner with Ceramides Probiotics and Allantoin - Alcohol Free Toner Spray - Balance Soothe and Refresh Throughout the Day
BYOMA£8.884.6★2,540 rev
Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1
Face Facts£2.554.4★436 rev
Newest
by launch date
Curél Deep Moisture Spray Ultra-Fine Ceramide-Infused Hydrating Mist Face & Body Moisturiser For Dry Sensitive Skin Cooling Spray To Use Under & Over Makeup Japanese Skincare 144ml
Curel£10.482,082 rev
BIODANCE Collagen Peptides Jelly Serum Facial Mist 50ml | Jelly-to-Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel | 243Da Collagen & 10 Signal Peptides | Korean Skincare
BIODANCE£10.471,658 rev
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
ANUA£10.224,082 rev
Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
Dr.Althea£13.891,373 rev
Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (60ml)
Dr.Althea£11.801,373 rev
Trending
90-day click momentumBIODANCE Collagen Peptides Jelly Serum Facial Mist 50ml | Jelly-to-Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel | 243Da Collagen & 10 Signal Peptides | Korean Skincare
BIODANCE£10.474.5★
Curél Deep Moisture Spray Ultra-Fine Ceramide-Infused Hydrating Mist Face & Body Moisturiser For Dry Sensitive Skin Cooling Spray To Use Under & Over Makeup Japanese Skincare 144ml
Curel£10.484.6★
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
ANUA£10.224.5★
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
ANUA£14.494.5★
Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
Dr.Althea£13.894.5★
What buyers say about face mist
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturiser”
“Excellent product”
“Great for my skin”
“Glowing skin”
“Silky soft”
“it will be good for those with sensitive skin that is not overly dry”
“Excellent value”
“It smells nice and feels refreshing”
“Convenient size”
“Does what is says”
What buyers complain about
“Makes my skin dry”
“Irritated my skin”
“No scent”
“Expensive”
“I wouldnt recommend for people with dry skin”
“Didnt work for me”
“not anything amazing on my skin”
“A bit sticky when sprayed on”
“Not giving shine to face”
“The bottle is tiny though”
Top return reasons
Common questions
- Is face mist profitable to sell on Amazon United Kingdom?
- The niche generates £222K/yr across 38 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the face mist niche?
- 20 brands and 318 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in face mist?
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.1%.
- When does demand for face mist peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the face mist niche?
- Listings span £1.13–£19.21; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 4,825 reviews — the moat a new listing must climb.