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Face Mist

Maybe

An estimated 0.1% of orders come back. But prices span $1.13–$19.21, mostly outside the sweet spot, so Face Mist is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£222K/yr508K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
42%top-5 click share · 20 brands · 318 sellers

Flapen Score

Face Mist against its category

The dotted line is the Beauty average. Past it, Face Mist is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Mist market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Mist 508K times last year and spent an estimated £222K. The top 5 brands take 68% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
4.5%
Market size, estimated
£222Ka year
Peak month
March1.9× the quietest month
Top search term
face mist87K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £1.13 to £19.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.74 that is £10K to £12K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£1.13–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Face. It carries 4,825 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#68in Face
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,825per listing
Listings tracked
38

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
54 months

Products

Top Face Mist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

318

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

26%

  • Brand 133%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Face Mist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Face Mist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face mist87K/yr
  • curel99K/yr
  • hydrating face mist43K/yr
  • cruel56K/yr
  • face spray34K/yr
  • face mist spray hydrating27K/yr
  • curel deep moisture spray46K/yr
  • hydrating mist18K/yr
  • facial mist16K/yr
  • facial mist spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Face Mist

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“Makes my skin dry”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Face Mist questions

Answered from the same tracked data.