Face Mist
MaybeAn estimated 0.1% of orders come back. But prices span $1.13–$19.21, mostly outside the sweet spot, so Face Mist is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £222K/yr508K searches / yr
- 90-day growth
- +35.8%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 318 sellers
Flapen Score
Face Mist against its category
The dotted line is the Beauty average. Past it, Face Mist is stronger. Inside it, weaker.
Market
The Face Mist market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Mist 508K times last year and spent an estimated £222K. The top 5 brands take 68% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- +35.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £222Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- face mist87K searches a year
02 · Price
A sale here is worth £9.74.
Listings sell for £9.74 on average, from £1.13 to £19.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £9.74 that is £10K to £12K a year per listing.
- Average price
- £9.74under the $15 to $100 sweet spot
- Price range
- £1.13–£19.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Face. It carries 4,825 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Face
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,825per listing
- Listings tracked
- 38
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Face Mist products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Curél Deep Moisture Spray 150ml for Dry Sensitive Skin
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 2,082
- Age
- 4y ago

Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
- Price
- £13.89
- Rating
- 4.5/5
- Reviews
- 1,373
- Age
- 7mo ago

e.l.f. Hydrating Coconut Mist Lightweight Scented Versatile Refreshes Soothes Invigorates Infused with Vitamin E 2.7 Fl Oz
- Price
- £7.26
- Rating
- 4.5/5
- Reviews
- 5,434
- Age
- 6y ago

BYOMA Balancing Face Mist (100ml) pH Balanced Face Toner with Ceramides Probiotics and Allantoin - Alcohol Free Toner Spray - Balance Soothe and Refresh Throughout the Day
- Price
- £8.88
- Rating
- 4.6/5
- Reviews
- 2,540
- Age
- 3y ago

Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 3y ago
Trending
estimated 90-day click momentum
BIODANCE Collagen Peptides Jelly Serum Facial Mist 50ml | Jelly-to-Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel | 243Da Collagen & 10 Signal Peptides | Korean Skincare
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 1,658
- Age
- 4mo ago

Curél Deep Moisture Spray Ultra-Fine Ceramide-Infused Hydrating Mist Face & Body Moisturiser For Dry Sensitive Skin Cooling Spray To Use Under & Over Makeup Japanese Skincare 144ml
- Price
- £10.48
- Rating
- 4.6/5
- Reviews
- 2,082
- Age
- 1mo ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 6mo ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
- Price
- £14.49
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 8mo ago

Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
- Price
- £13.89
- Rating
- 4.5/5
- Reviews
- 1,373
- Age
- 7mo ago
Newest
by launch date
Curél Deep Moisture Spray Ultra-Fine Ceramide-Infused Hydrating Mist Face & Body Moisturiser For Dry Sensitive Skin Cooling Spray To Use Under & Over Makeup Japanese Skincare 144ml
- Price
- £10.48
- Rating
- 4.6/5
- Reviews
- 2,082
- Age
- 1mo ago

BIODANCE Collagen Peptides Jelly Serum Facial Mist 50ml | Jelly-to-Mist Hydrating Face Mist Plumping Anti-Aging Face Spray Sprayable Hydrogel | 243Da Collagen & 10 Signal Peptides | Korean Skincare
- Price
- £10.47
- Rating
- 4.5/5
- Reviews
- 1,658
- Age
- 4mo ago

Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 30ml
- Price
- £10.22
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 6mo ago

Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (100ml)
- Price
- £13.89
- Rating
- 4.5/5
- Reviews
- 1,373
- Age
- 7mo ago

Dr.Althea 345 Relief Cream Mist | Hydrating Face Serum Spray with Hyaluronic Acid & Rice Extract | Soothing Care for Sensitive Skin | Vegan Korean Skincare (60ml)
- Price
- £11.80
- Rating
- 4.5/5
- Reviews
- 1,373
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
318
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 82%
Open market
26%
- Curel33%
- Dr.Althea14%
- e.l.f.7%
- d'alba Piedmont7%
- BYOMA7%
- Face Facts6%
Demand
Face Mist search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Face Mist search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face mist87K/yr
- curel99K/yr
- hydrating face mist43K/yr
- cruel56K/yr
- face spray34K/yr
- face mist spray hydrating27K/yr
- curel deep moisture spray46K/yr
- hydrating mist18K/yr
- facial mist16K/yr
- facial mist spray7K/yr
Reviews and returns
What reviews say buyers love and hate about Face Mist
We read the reviews and the return reasons for every product selling here.
“Makes my skin dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Mist questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









