Face Massager
MaybeAn estimated 0.5% of orders come back. But buyers convert on only 1.0% of searches, so Face Massager is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £150K/yr586K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 30%top-5 click share · 49 brands · 93 sellers
Flapen Score
Face Massager against its category
The dotted line is the Beauty average. Past it, Face Massager is stronger. Inside it, weaker.
Market
The Face Massager market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Massager 586K times last year and spent an estimated £150K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £150Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- face massager180K searches a year
02 · Price
A sale here is worth £25.16.
Listings sell for £25.16 on average, from £3.29 to £115.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £25.16 that is £3K to £6K a year per listing.
- Average price
- £25.16inside the $15 to $100 sweet spot
- Price range
- £3.29–£115.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #349 within Tools & Accessories. It carries 2,275 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 26.0%
- Average rank
- #349in Tools & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,275per listing
- Listings tracked
- 66
04 · Newcomers
9 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Face Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
93
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
30%
Top 20: 65%
Open market
59%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Face Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Face Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face massager180K/yr
- face massager facial lifting device54K/yr
- face lifting device34K/yr
- facial massager40K/yr
- face sculpting tool34K/yr
- microcurrent face lift device31K/yr
- face massage tool25K/yr
- face lift20K/yr
- face massage18K/yr
- beauty devices11K/yr
Reviews and returns
What reviews say buyers love and hate about Face Massager
We read the reviews and the return reasons for every product selling here.
“not very durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Massager questions
Answered from the same tracked data.