Face Masks Beauty

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £864K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

5.7%

Market size, estimated

£864Ka year

Peak month

December2.3× the quietest month

Top search term

face mask739K searches a year

Listings sell for £7.98 on average, from £1.66 to £24.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £7.98 that is £24K to £32K a year per listing.

Average price

£7.98under the $15 to $100 sweet spot

Price range

£1.66–£24.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£24K–£32K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #76 within Face. It carries 8,586 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#76in Face

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,586per listing

Listings tracked

33

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months