face masks beauty
Worth a lookShows low returns (0.1%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£864K£864K/yr · 1.9M searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.66–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,585.55avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, face masks beauty is a £864K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face masks beauty market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £998K–£1.2M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 4.1%
- Avg brand age
- 37 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
247
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
57%
Top 20: 88%
Open market
23%
- Garnier30%
- BIODANCE18%
- medicube17%
- Uheltosly6%
- AirGearPro3%
- L'Oreal Paris3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top face masks beauty search terms
- face mask739K/yr
- face masks skincare470K/yr
- sheet mask132K/yr
- garnier face masks131K/yr
- facemask51K/yr
- face mask set67K/yr
- sheet masks38K/yr
- garnier face mask30K/yr
- sheet face mask35K/yr
- 7th heaven face masks35K/yr
Top face masks beauty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIODANCE Bio-Collagen Real Deep Face Mask 4 Pcs | Hydrogel Overnight Mask | Pore Minimizing and Elasticity Improvement | Korean Face Mask for Glass Skin | Korean Skincare
BIODANCE£9.024.4★47,678 rev
medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea
medicube£9.274.4★12,889 rev
Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
Garnier£6.764.4★109 rev
Garnier Sheet Mask (Pack of 5 (All Variant))
Garnier£8.034.7★3,983 rev
12 pcs Daily Care Face Sheet Mask Hydrate Moisturize Soothe masks beauty face mask set Hydrating & Soothing Face Mask for a lot of Skin Type Multipack Sheet Masks Moisturizing Repairing-Xmas/Daily Box
Uheltosly£6.874.6★343 rev
Newest
by launch dateGarnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
Garnier£6.76109 rev
Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women
Yargkos£7.33245 rev
LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look
L'Oreal Paris£8.87593 rev
medicube Kojic Acid Turmeric Brightening Gold Jelly Gel Mask | Overnight Face Mask for Glass Glow Skin- Elasticity Hydrating Firming and Moisturizing | Korean Skincare 28grams x 4ea
medicube£9.0712,889 rev
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
AirGearPro£13.5813 rev
Trending
90-day click momentum
AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
AirGearPro£24.274.4★
VEVOX FFP3 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Sanding Spray Painting Cleaning Mould Fine Dusts or Asbestos Particles
VEVOX£14.894.5★
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
AirGearPro£13.584.0★
LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
LONGKING£2.744.3★
Garnier Mask Icons Discovery Collection - Face & Eye Sheet Masks Set for Dehydrated Dull and Tired Skin includes Vitamin C* Hyaluronic Acid Niacinamide - Pack of 5 sheet Masks
Garnier£6.764.4★
What buyers say about face masks beauty
What buyers praise and complain about, mined from review topics.What buyers love
“The masks are good quality”
“Nice hydration”
“amazing for sensitive skin”
“Excellent value”
“Skin feels smooth and soft”
“Glowing skin”
“Effective at moisturising skin”
“Ease of use”
“As Advertised”
“soothing when applied”
What buyers complain about
“Allergic Reaction”
“My face is red and burning”
“no moisture at all”
“Waste of money”
“Cheap quality”
“They fell apart”
“Might be because of my very dry skin”
“difficult to remove”
“A little bit sticky”
“Difficult to apply”
Top return reasons
Common questions
- Is face masks beauty profitable to sell on Amazon United Kingdom?
- The niche generates £864K/yr across 33 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the face masks beauty niche?
- 21 brands and 247 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in face masks beauty?
- Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
- When does demand for face masks beauty peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the face masks beauty niche?
- Listings span £1.66–£24.27; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 8,586 reviews — the moat a new listing must climb.