Face Mask Brush
FailPrices span $0.87–$5.93, mostly outside the sweet spot, so Face Mask Brush is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £28K/yr88K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 78%top-5 click share · 13 brands · 20 sellers
Flapen Score
Face Mask Brush against its category
The dotted line is the Beauty average. Past it, Face Mask Brush is stronger. Inside it, weaker.
Market
The Face Mask Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Mask Brush 88K times last year and spent an estimated £28K. The top 5 brands take 78% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £28Ka year
- Top search term
- face mask brush31K searches a year
02 · Price
A sale here is worth £3.17.
Listings sell for £3.17 on average, from £0.87 to £5.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.17 that is £2K to £2K a year per listing.
- Average price
- £3.17under the $15 to $100 sweet spot
- Price range
- £0.87–£5.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #110 within Tools & Accessories. It carries 475 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 11.8%
- Average rank
- #110in Tools & Accessories
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 475per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Face Mask Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
18%
- Brand 134%
- Brand 213%
- Brand 313%
- Brand 413%
- Brand 55%
- Brand 65%
- Open — no brand owns it (7 brands, 18%)
Demand
Face Mask Brush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Face Mask Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face mask brush31K/yr
- face mask applicator28K/yr
- face mask brush applicator9K/yr
- mask brush7K/yr
- mask applicator4K/yr
- mask brushes for facials5K/yr
- face mask spatula4K/yr
Reviews and returns
What reviews say buyers love and hate about Face Mask Brush
We read the reviews and the return reasons for every product selling here.
“Made my skin so much worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Mask Brush questions
Answered from the same tracked data.









