Face Mask Brush
prices mostly outside the sweet spot ($0.87–$5.93) — Face Mask Brush doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Face Mask Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Mask Brush is a £28K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 37/100.
Face Mask Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.3% over the last 90 days and 10.1% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Face Mask Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DUAIU 2 Pcs Silicone Face Mask Brush Soft & Easy to Clean Quick Drying No Deformation For Face Mask Wand All Skin Types Adult Recyclable Soft Special Feature: Silicone Brush Heads
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 1,527
- Age
- 4y ago
Ouligay 2Pcs Silicone Face Mask Applicator Face Brush Soft Silicone Facial Applicator Brushes Beauty Tool for Applying Mud Body Lotion Mixed Mask
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 597
- Age
- 3y ago
Give me Cosmetics Silicone Face Mask Makeup Brushes Applicator Brush Easy to Use Beauty Tool
- Price
- £0.87
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 11mo ago
Face Mask Brush Silicone 2PCS Flexible Facial Mud Applicator Hairless Moisturizers Tools Wood Handle for Clay Charcoal Mixed Masks
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 699
- Age
- 7y ago
3Pcs Premium Silicone Face & Body Mask Brush Applicator (Pink White Black)
- Price
- £3.14
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 4y ago
Trending
90-day click momentum
4 Pcs Face Mask Applicator Silicone Face Scrubber Mask Brush Soft Masks Applicator Tool for Applying Facial/Sleeping/Clay Masks Body Lotion Mud Clay Gel Foundation Apply Cream
- Price
- £3.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Give me Cosmetics Silicone Face Mask Makeup Brushes Applicator Brush Easy to Use Beauty Tool
- Price
- £0.87
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 11mo ago
medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago
Face Mask Brush 4 PCS Silicone Face Mask Applicator Brushes Quick Drying Cosmetic Scrapers Easy Clean Facial Skin Care Beauty Tool for Facial Eye Mud Mask Serum DIY Cream Lotions
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 6mo ago
Face Mask Brush Silicone 2PCS Flexible Facial Mud Applicator Hairless Moisturizers Tools Wood Handle for Clay Charcoal Mixed Masks
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 699
- Age
- 7y ago
Newest
by launch date4 Pcs Face Mask Applicator Silicone Face Scrubber Mask Brush Soft Masks Applicator Tool for Applying Facial/Sleeping/Clay Masks Body Lotion Mud Clay Gel Foundation Apply Cream
- Price
- £3.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Face Mask Brush 4 PCS Silicone Face Mask Applicator Brushes Quick Drying Cosmetic Scrapers Easy Clean Facial Skin Care Beauty Tool for Facial Eye Mud Mask Serum DIY Cream Lotions
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 6mo ago
medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago
Give me Cosmetics Silicone Face Mask Makeup Brushes Applicator Brush Easy to Use Beauty Tool
- Price
- £0.87
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 11mo ago
Thinp 2 Pcs Double-Ended Silicone Face Mask Applicator Brush for Mud Clay Gel Masks
- Price
- £3.30
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
13 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
18%
- DUAIU34%
- Ouligay13%
- Give Me13%
- HAPPITON13%
- IRYNA5%
- Lansonee5%
- Open — no brand owns it (7 brands, 18%)
Face Mask Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Face Mask Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face mask brush31K/yr
- face mask applicator28K/yr
- face mask brush applicator9K/yr
- mask brush7K/yr
- mask applicator4K/yr
- mask brushes for facials5K/yr
- face mask spatula4K/yr
What reviews say buyers love and hate about Face Mask Brush
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good bits”
“Very easy to apply”
“Very soft and easy to use”
“Cleaning them is quick as well”
“Does the job”
What buyers complain about
95% of reviews“Made my skin so much worse”
“Much smaller than expected”
“Low quality material”
“Not good quality”
“The silicone bristles are too soft to provide any deep cleansing”
Face Mask Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Mask Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
