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Face Mask Brush

Fail

Prices span $0.87–$5.93, mostly outside the sweet spot, so Face Mask Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Market size
£28K/yr88K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
78%top-5 click share · 13 brands · 20 sellers

Flapen Score

Face Mask Brush against its category

The dotted line is the Beauty average. Past it, Face Mask Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Mask Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Mask Brush 88K times last year and spent an estimated £28K. The top 5 brands take 78% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
10.1%
Market size, estimated
£28Ka year
Top search term
face mask brush31K searches a year

02 · Price

A sale here is worth £3.17.

Listings sell for £3.17 on average, from £0.87 to £5.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.17 that is £2K to £2K a year per listing.

Average price
£3.17under the $15 to $100 sweet spot
Price range
£0.87–£5.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #110 within Tools & Accessories. It carries 475 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
11.8%
Average rank
#110in Tools & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
475per listing
Listings tracked
13

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Face Mask Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

18%

  • Brand 134%
  • Brand 213%
  • Brand 313%
  • Brand 413%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Face Mask Brush search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Face Mask Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face mask brush31K/yr
  • face mask applicator28K/yr
  • face mask brush applicator9K/yr
  • mask brush7K/yr
  • mask applicator4K/yr
  • mask brushes for facials5K/yr
  • face mask spatula4K/yr

Reviews and returns

What reviews say buyers love and hate about Face Mask Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.1%of orders come back
“Made my skin so much worse”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Face Mask Brush questions

Answered from the same tracked data.