Face Make-up

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

4.2%

Market size, estimated

£46Ka year

Peak month

December3.2× the quietest month

Top search term

elf bronzer56K searches a year

Listings sell for £5.60 on average, from £3.69 to £7.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.60 that is £1K to £3K a year per listing.

Average price

£5.60under the $15 to $100 sweet spot

Price range

£3.69–£7.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #26 within Make-up. It carries 3,421 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#26in Make-up

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,421per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months