Face Make-up
FailPrices span $3.69–$7.84, mostly outside the sweet spot, so Face Make-up is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £46K/yr196K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 89 sellers
Flapen Score
Face Make-up against its category
The dotted line is the Beauty average. Past it, Face Make-up is stronger. Inside it, weaker.
Market
The Face Make-up market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Make-up 196K times last year and spent an estimated £46K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £46Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- elf bronzer56K searches a year
02 · Price
A sale here is worth £5.60.
Listings sell for £5.60 on average, from £3.69 to £7.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £5.60 that is £1K to £3K a year per listing.
- Average price
- £5.60under the $15 to $100 sweet spot
- Price range
- £3.69–£7.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #26 within Make-up. It carries 3,421 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #26in Make-up
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,421per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Face Make-up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
89
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 27%
- Brand 34%
- Brand 44%
- Brand 52%
- Brand 62%
Demand
Face Make-up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Face Make-up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elf bronzer56K/yr
- liquid bronzer56K/yr
- liquid contour28K/yr
- bronzer liquid21K/yr
- liquid bronzer for face7K/yr
- elf cream bronzer4K/yr
- elf liquid bronzer5K/yr
- contour liquid5K/yr
- bronzer elf4K/yr
- elf camo liquid bronzer and contour3K/yr
Reviews and returns
What reviews say buyers love and hate about Face Make-up
We read the reviews and the return reasons for every product selling here.
“it is a bit too dark on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Make-up questions
Answered from the same tracked data.