Face Make-up
prices mostly outside the sweet spot ($3.69–$7.84) — Face Make-up doesn't clear our bar today.
Flapen Score
Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 47
Is Face Make-up profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Make-up is a £46K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Face Make-up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.4% over the last 90 days and 4.2% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Face Make-up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Camo Liquid Bronzer & Contour Highly Pigmented Natural-Looking Glowy Finish Long-Lasting Rounded Applicator Vegan & Cruelty-Free 2 Fair/Light
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 4,800
- Age
- 1y ago
Primer-Infused Matte Bronzer
- Price
- £6.28
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 6y ago
e.l.f. Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan and Cruelty-free Light/Medium
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 940
- Age
- 3y ago
e.l.f. Camo Liquid Bronzer & Contour Highly Pigmented Natural-Looking Glowy Finish Long-Lasting Rounded Applicator Vegan & Cruelty-Free 3 Light
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 4,800
- Age
- 1y ago
e.l.f. Primer-Infused Bronzer Long-Lasting & Budge-Free Makeup Lightweight & Buildable Smooth & Easy Application Vegan & Cruelty-Free Catching Rays
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 7,855
- Age
- 2y ago
Trending
90-day click momentum
e.l.f. Soft Glam Cream Bronzer Stick Buildable Cream Bronzer for A Long-Lasting Sculpted Glow & Satin Finish Twist-Up Design Vegan & Cruelty-Free Tan-Deep
- Price
- £6.01
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 2mo ago
essence BABY GOT BRONZE liquid bronzer longlasting defining easy to remove natural (10ml)
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 614
- Age
- 1y ago
SHEGLAM Sun Beam Shimmer Liquid Bronzer -Terracotta
- Price
- £4.76
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago
e.l.f. Putty Bronzer Creamy & Highly Pigmented Formula Creates a Long-Lasting Bronzed Glow Infused with Argan Oil & Vitamin E Honey Drip 0.35 Oz (10g)
- Price
- £6.31
- Rating
- 4.1/5
- Reviews
- 5,567
- Age
- 4y ago
e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Newest
by launch datee.l.f. Soft Glam Cream Bronzer Stick Buildable Cream Bronzer for A Long-Lasting Sculpted Glow & Satin Finish Twist-Up Design Vegan & Cruelty-Free Tan-Deep
- Price
- £6.01
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 2mo ago
SHEGLAM Sun Beam Shimmer Liquid Bronzer -Terracotta
- Price
- £4.76
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago
essence BABY GOT BRONZE liquid bronzer longlasting defining easy to remove natural (10ml)
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 614
- Age
- 1y ago
e.l.f. Camo Liquid Bronzer & Contour Highly Pigmented Natural-Looking Glowy Finish Long-Lasting Rounded Applicator Vegan & Cruelty-Free 2 Fair/Light
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 4,800
- Age
- 1y ago
Rimmel Multi Tasker 3 in 1 Bronzing Stick 003 Tan Sculpted and Bronzed Glow All-Day Wear Sheer and Dewy Finish Infused with Vitamin C & E Vegan Formula Cruelty-Free
- Price
- £5.50
- Rating
- 4.4/5
- Reviews
- 774
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
89
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- e.l.f.82%
- Revolution Pro7%
- Anglicolor4%
- Essence Cosmetics4%
- SHEGLAM2%
- Rimmel2%
Face Make-up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top Face Make-up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elf bronzer56K/yr
- liquid bronzer56K/yr
- liquid contour28K/yr
- bronzer liquid21K/yr
- liquid bronzer for face7K/yr
- elf cream bronzer4K/yr
- elf liquid bronzer5K/yr
- contour liquid5K/yr
- bronzer elf4K/yr
- elf camo liquid bronzer and contour3K/yr
What reviews say buyers love and hate about Face Make-up
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Colour great,”
“Great quality”
“Good for the money”
“Good brush”
“Nice consistency”
What buyers complain about
83% of reviews“it is a bit too dark on my skin”
“Not the best”
“The contour is patchy, and discoloured”
“Awkward applicator”
“Doesnt last”
Face Make-up return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Make-up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
