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Face Cream

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Face Cream is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£941K/yr1.3M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
22%top-5 click share · 10 brands · 404 sellers

Flapen Score

Face Cream against its category

The dotted line is the Beauty average. Past it, Face Cream is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Cream 1.3M times last year and spent an estimated £941K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £941K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
8.9%
Market size, estimated
£941Ka year
Peak month
February1.8× the quietest month
Top search term
olay267K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £2.12 to £20.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £8.01 that is £12K to £16K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£2.12–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #100 within Body. It carries 3,664 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#100in Body
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,664per listing
Listings tracked
68

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Face Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£19K£38K£56K£75K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

404

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

22%

Top 20: 56%

Open market

3%

  • Olay42%
  • NIVEA22%
  • L'Oreal Paris21%
  • medicube6%
  • OLAY TOT EFF MOISTURISER CRM5%
  • Bealions2%
  • Open — no brand owns it (4 brands, 3%)

Demand

Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Face Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • olay267K/yr
  • nivea q1094K/yr
  • loreal face cream81K/yr
  • oil of olay93K/yr
  • anti wrinkle face cream87K/yr
  • anti aging face cream78K/yr
  • collagen face cream68K/yr
  • day cream67K/yr
  • olay moisturiser144K/yr
  • face cream for women over 6046K/yr

Reviews and returns

What reviews say buyers love and hate about Face Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Skin reaction”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Face Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data