Face Cream
Face Cream shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Face Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Cream is a £941K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.
Face Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.8% over the last 90 days and 8.9% of searches end in a purchase.
£941K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 68 products
Top Face Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olay Classics Beauty Fluid Regular 200ml
- Price
- £5.12
- Rating
- 4.7/5
- Reviews
- 6,787
- Age
- 10y ago
Olay Total Effects 7-In-1 Anti-Ageing Moisturiser With Spf15 Niacinamide Vitamin C And E 50 Ml
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 3,156
- Age
- 11y ago
LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 2,636
- Age
- 5y ago
NIVEA Q10 Anti-Wrinkle Power SPF30 Firming Day Cream (50ml) Facial Moisturiser to Reduce Wrinkles Firming Cream to Nourish and Achieve Firmer Skin in 7 Days
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 16,770
- Age
- 7y ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Trending
90-day click momentum
Retinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Day Cream SPF15 (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Reduces Wrinkles and Firms Skin Dry Skin Face Moisturiser
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 4,579
- Age
- 6y ago
Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
- Price
- £8.74
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 8mo ago
Newest
by launch dateRetinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago
Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
- Price
- £8.74
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 8mo ago
Olay Super Cream Refillable Face Moisturiser with SPF 30 UV Protection Olay Super Serum 5 Skin Benefits in 1 Moisturiser Ultra Lightweight Hydration Protects Against Sun Damage Instant Glow 50ml
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 8mo ago
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
404
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
22%
Top 20: 56%
Open market
3%
- Olay42%
- NIVEA22%
- L'Oreal Paris21%
- medicube6%
- OLAY TOT EFF MOISTURISER CRM5%
- Bealions2%
- Open — no brand owns it (4 brands, 3%)
Face Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.8×
Top Face Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olay267K/yr
- nivea q1094K/yr
- loreal face cream81K/yr
- oil of olay93K/yr
- anti wrinkle face cream87K/yr
- anti aging face cream78K/yr
- collagen face cream68K/yr
- day cream67K/yr
- olay moisturiser144K/yr
- face cream for women over 6046K/yr
What reviews say buyers love and hate about Face Cream
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent moisturiser”
“Excellent value”
“Excellent product as previously bought”
“Leaves skin soft”
“Great for sensitive skin”
What buyers complain about
53% of reviews“Skin reaction”
“Very dry”
“drying on skin”
“Its still sticky”
“Burns skin”
Face Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
