Face Cream
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Face Cream is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 2,481 Beauty niches · +9 vs the category median of 4756
- Market size
- £941K/yr1.3M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 22%top-5 click share · 10 brands · 404 sellers
Flapen Score
Face Cream against its category
The dotted line is the Beauty average. Past it, Face Cream is stronger. Inside it, weaker.
Market
The Face Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Cream 1.3M times last year and spent an estimated £941K. The top 5 brands take 95% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £941K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £941Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- olay267K searches a year
02 · Price
A sale here is worth £8.01.
Listings sell for £8.01 on average, from £2.12 to £20.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £8.01 that is £12K to £16K a year per listing.
- Average price
- £8.01under the $15 to $100 sweet spot
- Price range
- £2.12–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #100 within Body. It carries 3,664 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #100in Body
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,664per listing
- Listings tracked
- 68
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Face Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olay Classics Beauty Fluid Regular 200ml
- Price
- £5.12
- Rating
- 4.7/5
- Reviews
- 6,787
- Age
- 10y ago

Olay Total Effects 7-In-1 Anti-Ageing Moisturiser With Spf15 Niacinamide Vitamin C And E 50 Ml
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 3,156
- Age
- 11y ago

LOréal Paris SPF50 Cream Revitalift Filler Deep Replumping Anti-Ageing UV Protection Moisturising Intensely Hydrates and Smooth Wrinkles with Macro Micro and Micro-Epidermic Hyaluronic Acid 50ml
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 2,636
- Age
- 5y ago

NIVEA Q10 Anti-Wrinkle Power SPF30 Firming Day Cream (50ml) Facial Moisturiser to Reduce Wrinkles Firming Cream to Nourish and Achieve Firmer Skin in 7 Days
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 16,770
- Age
- 7y ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago
Trending
estimated 90-day click momentum
Retinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago

NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Day Cream SPF15 (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Reduces Wrinkles and Firms Skin Dry Skin Face Moisturiser
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 4,579
- Age
- 6y ago

Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
- Price
- £8.74
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 8mo ago
Newest
by launch date
Retinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 2,215
- Age
- 3mo ago

Olay Vitamin C Brightening Body Lotion 24HR Moisturising Cream for Full Body Skin Care Evens Skin Tone with Vitamin C Vitamin B5 B3 Glycerin Smooth and Moisturised Skin No Greasy Residue 500ml
- Price
- £8.74
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 8mo ago

Olay Super Cream Refillable Face Moisturiser with SPF 30 UV Protection Olay Super Serum 5 Skin Benefits in 1 Moisturiser Ultra Lightweight Hydration Protects Against Sun Damage Instant Glow 50ml
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 8mo ago

medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
- Price
- £9.67
- Rating
- 4.3/5
- Reviews
- 31,187
- Age
- 1y ago

medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 8,839
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
404
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 56%
Open market
3%
- Olay42%
- NIVEA22%
- L'Oreal Paris21%
- medicube6%
- OLAY TOT EFF MOISTURISER CRM5%
- Bealions2%
- Open — no brand owns it (4 brands, 3%)
Demand
Face Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Face Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olay267K/yr
- nivea q1094K/yr
- loreal face cream81K/yr
- oil of olay93K/yr
- anti wrinkle face cream87K/yr
- anti aging face cream78K/yr
- collagen face cream68K/yr
- day cream67K/yr
- olay moisturiser144K/yr
- face cream for women over 6046K/yr
Reviews and returns
What reviews say buyers love and hate about Face Cream
We read the reviews and the return reasons for every product selling here.
“Skin reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









