Eyeshadow Stick
prices mostly outside the sweet spot ($2.51–$13.51) — Eyeshadow Stick doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Eyeshadow Stick profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyeshadow Stick is a £83K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Eyeshadow Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.1% over the last 90 days and 2.8% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 37 products
Top Eyeshadow Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rimmel WonderLast Shadow Stick 004 Soft Bubbles Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.00
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Flintronic 8PCS Eye Shadow Sticks Set Waterproof Eyeshadow Stick Highlighting Pigmented Eye Shadow Pencil Crayon Soft Creamy Matte Shimmer Long Lasting Eyeshadow Pencil for Daily Makeup
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 281
- Age
- 10mo ago
Rimmel WonderLast Shadow Stick 002 Choco Shimmer Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Revlon Colorstay Creme Eye Shadow Longwear Blendable Matte Or Shimmer Eye Makeup With Applicator Brush In Rose Beige Praline (730)
- Price
- £6.17
- Rating
- 4.3/5
- Reviews
- 9,429
- Age
- 9y ago
Rimmel WonderLast Shadow Stick 001 Starshine Dream Easy To Apply One Swipe Eyeshadow Lasts All Day Ultra-Creamy Formula Buildable Smudgeproof Vegan
- Price
- £4.41
- Rating
- 4.3/5
- Reviews
- 854
- Age
- 2y ago
Trending
90-day click momentum
Maybelline Waterproof Cream Eyeshadow Maybelline Color Tattoo Pots 24 Hour Long-Lasting Tattoo Intensity Smudge-Proof & Crease-Resistant Eye Makeup Ultra-Saturated Colour 65 Pink Gold 24h
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 6,398
- Age
- 13y ago
essence blend & line eyeshadow stick longlasting highly pigmented with oils shimmery metallic (1.8g)
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 1y ago
4PCS Soft Creamy Eyeshadow Stick Set - Waterproof & Pigmented Shimmer Makeup Crayons for Long Lasting Glitter Eye Looks - Blendable Shadow Pencil Kit for Natural to Glam Makeup & Prime Eyes
- Price
- £5.88
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 8mo ago
Exmiloo Cream Eyeshadow Stick Set Neutral Matte & Shimmer TrioWaterproof
- Price
- £11.28
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 8mo ago
SHEGLAM Crystal Jelly Glaze Eye Shadow Stick Eyeliner Brightener Pencil with Brush Easy to Blend Long Lasting Shimmer-Aura Blitz
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 2,234
- Age
- 1y ago
Newest
by launch dateExmiloo Cream Eyeshadow Stick Set Neutral Matte & Shimmer TrioWaterproof
- Price
- £11.28
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 8mo ago
Exmiloo Double-Ended Cream Eyeshadow Stick Mauve Taupe Shimmer
- Price
- £7.82
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 8mo ago
4PCS Soft Creamy Eyeshadow Stick Set - Waterproof & Pigmented Shimmer Makeup Crayons for Long Lasting Glitter Eye Looks - Blendable Shadow Pencil Kit for Natural to Glam Makeup & Prime Eyes
- Price
- £5.88
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 8mo ago
Flintronic 8PCS Eye Shadow Sticks Set Waterproof Eyeshadow Stick Highlighting Pigmented Eye Shadow Pencil Crayon Soft Creamy Matte Shimmer Long Lasting Eyeshadow Pencil for Daily Makeup
- Price
- £6.07
- Rating
- 3.8/5
- Reviews
- 281
- Age
- 10mo ago
LANGMANNI 8Colors Dual-Ended Cream Eyeshadow Stick Set Silky Smooth Waterproof & Transfer-Proof Built-in Blender Brush All-Day Matte & Shimmer Wear Eye Makeup(#A)
- Price
- £8.08
- Rating
- 4.0/5
- Reviews
- 1,583
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
164
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
39%
Top 20: 81%
Open market
36%
- Rimmel26%
- flintronic10%
- e.l.f.8%
- LANGMANNI7%
- Revlon6%
- L'Oreal Paris6%
Eyeshadow Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Eyeshadow Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeshadow stick154K/yr
- eye shadow stick76K/yr
- cream eyeshadow74K/yr
- cream eyeshadow for older skin37K/yr
- eyeshadow pencil25K/yr
- cream eyeshadow stick14K/yr
- eye shadow sticks for mature women7K/yr
- eyeshadow sticks8K/yr
- waterproof eyeshadow5K/yr
- eyeshadow cream6K/yr
What reviews say buyers love and hate about Eyeshadow Stick
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Beautiful colours”
“Smooth to apply”
“easy to blend”
“Good value for money”
“These eye shadows are decent quality”
What buyers complain about
62% of reviews“Definitely not pink”
“Cheap & nasty eye shadow”
“Very drying”
“didn't last too well”
“Difficult to apply”
Eyeshadow Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeshadow Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
