Eyeshadow Stick

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

2.8%

Market size, estimated

£83Ka year

Peak month

November1.7× the quietest month

Top search term

eyeshadow stick154K searches a year

Listings sell for £6.61 on average, from £2.51 to £13.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price

£6.61under the $15 to $100 sweet spot

Price range

£2.51–£13.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #69 within Make-up. It carries 5,682 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#69in Make-up

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,682per listing

Listings tracked

37

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months