Eyeshadow Primer

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

8.0%

Market size, estimated

£66Ka year

Peak month

November1.2× the quietest month

Top search term

eyeshadow primer49K searches a year

Listings sell for £7.11 on average, from £2.51 to £14.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.11 that is £2K to £4K a year per listing.

Average price

£7.11under the $15 to $100 sweet spot

Price range

£2.51–£14.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #52 within Make-up. It carries 2,286 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#52in Make-up

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,286per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months