Eyeshadow Primer
prices mostly outside the sweet spot ($2.51–$14.49) — Eyeshadow Primer doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Eyeshadow Primer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyeshadow Primer is a £66K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.
Eyeshadow Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.2% over the last 90 days and 8.0% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 19 products
Top Eyeshadow Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Lock It Down Eyeshadow Primer Smooth Creamy Primer For Long-Lasting Eyeshadow Intensifies Liquid & Powder Colour Vegan & Cruelty-free
- Price
- £6.11
- Rating
- 4.2/5
- Reviews
- 3,703
- Age
- 2y ago
NYX Professional Makeup Vitamin E Infused Ultimate Shadow and Liner Primer Super Creamy Infused with Vitamin E Vegan & Cruelty-free Formula Shade: Light
- Price
- £6.06
- Rating
- 4.3/5
- Reviews
- 2,099
- Age
- 5y ago
Elizabeth Mott Eyeshadow Primer - Thank Me Later - for Long-Lasting Power Grip - Eye Makeup Base to Control Oil & Prevent Creasing for All-Day - Eye Shadow Cream for Mature Skin - 18 g
- Price
- £9.68
- Rating
- 4.3/5
- Reviews
- 23,419
- Age
- 10y ago
Urban Decay Eyeshadow Primer Potion Smooths Imperfections Preps Lids for Vibrant Crease-Free Makeup Up to 24-Hour Long-Lasting Vegan Formula* Polymer Technology Original Transparent Shade 10ml
- Price
- £9.99
- Rating
- 4.3/5
- Reviews
- 1,150
- Age
- 6y ago
Revolution Ultimate Eye Base Long-Lasting Eyeshadow Primer Smooth for Gripping & Crease-Free Eye Makeup Looks Cruelty-Free & Vegan 8ml
- Price
- £4.02
- Rating
- 3.8/5
- Reviews
- 191
- Age
- 1y ago
Trending
90-day click momentum
Eyeshadow Primer - Lightweight Eye Primer for a Smooth Lid Base Even Colour Payoff & Everyday Wear Eyelid Primer for Mature Skin
- Price
- £5.58
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
PLouise Base Shade 0.5
- Price
- £10.15
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 6y ago
essence jelly GRIP EYESHADOW PRIMER longlasting priming cooling colour intense (4ml)
- Price
- £2.51
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 10mo ago
KIKO Milano Pearly Eye Base | Brightening eye base that improves the hold and enhances the colour of your eyeshadow
- Price
- £5.67
- Rating
- 4.4/5
- Reviews
- 1,951
- Age
- 8y ago
Profusion Cosmetics Pigment Base Eyeshadow Primer Achieve Vibrant Looks with Pigment Boosting Primer and Lock in Color with Blendable Formula Get Bold Colors and Glittery Shimmers Neutral
- Price
- £3.40
- Rating
- 4.1/5
- Reviews
- 266
- Age
- 4y ago
Newest
by launch dateEyeshadow Primer - Lightweight Eye Primer for a Smooth Lid Base Even Colour Payoff & Everyday Wear Eyelid Primer for Mature Skin
- Price
- £5.58
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 4mo ago
essence jelly GRIP EYESHADOW PRIMER longlasting priming cooling colour intense (4ml)
- Price
- £2.51
- Rating
- 4.2/5
- Reviews
- 142
- Age
- 10mo ago
Eyeshadow Primer Pigment Base Eyeshadow Primer Ultra-Creamy Eye Base Lightweight Long Lasting Eye Primer Matte Full Coverage Concealer Makeup for Mature Skin 15ml (2# medium One Size)
- Price
- £4.43
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
Revolution Ultimate Eye Base Long-Lasting Eyeshadow Primer Smooth for Gripping & Crease-Free Eye Makeup Looks Cruelty-Free & Vegan 8ml
- Price
- £4.02
- Rating
- 3.8/5
- Reviews
- 191
- Age
- 1y ago
e.l.f. Lock It Down Eyeshadow Primer Smooth Creamy Primer For Long-Lasting Eyeshadow Intensifies Liquid & Powder Colour Vegan & Cruelty-free
- Price
- £6.11
- Rating
- 4.2/5
- Reviews
- 3,703
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
49
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
29%
- e.l.f.23%
- NYX PROFESSIONAL MAKEUP12%
- Urban Decay10%
- Elizabeth Mott9%
- Kiko Milano9%
- Revolution Beauty London8%
Eyeshadow Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Eyeshadow Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeshadow primer49K/yr
- eye primer29K/yr
- eye shadow primer9K/yr
- eye primer for mature skin9K/yr
- eyeshadow base5K/yr
- eye shadow primer for mature skin4K/yr
- eyeshadow primer for mature eyes4K/yr
- eyelid primer4K/yr
- eye primer for eyeshadow3K/yr
What reviews say buyers love and hate about Eyeshadow Primer
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“reasonably priced”
“Great eyeshadow primer”
“I found it easy to use smoothi g the eyelids ready for my eyeshadow”
“Works as described”
“Very happy with the product easy application no mess and precision and great results for a brand I ain't heard of it used before I just wanted to see if it worked before spending a lot of money”
What buyers complain about
62% of reviews“Then I got a sore eyelid”
“is not the best one”
“is quite oily”
“Too dry”
“Does not work does not stop smudging”
Eyeshadow Primer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeshadow Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
