Eyeshadow Palette

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £406K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

3.2%

Market size, estimated

£406Ka year

Peak month

December2.3× the quietest month

Top search term

eyeshadow palette630K searches a year

Listings sell for £6.86 on average, from £3.07 to £27.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £6.86 that is £5K to £7K a year per listing.

Average price

£6.86under the $15 to $100 sweet spot

Price range

£3.07–£27.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #69 within Make-up. It carries 6,113 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#69in Make-up

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,113per listing

Listings tracked

40

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months