Eyeshadow Palette
Eyeshadow Palette shows low returns (0.3%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.
Flapen Score
Top 19% of 2,481 Beauty niches · +7 vs the category median of 47
Is Eyeshadow Palette profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyeshadow Palette is a £406K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Eyeshadow Palette: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.8% over the last 90 days and 3.2% of searches end in a purchase.
£406K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Eyeshadow Palette products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revolution Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g
- Price
- £3.28
- Rating
- 4.5/5
- Reviews
- 13,798
- Age
- 7y ago
Rimmel Magnifeyes Nude Edition Eyeshadow Palette 12 shade Cream
- Price
- £5.14
- Rating
- 4.6/5
- Reviews
- 9,225
- Age
- 8y ago
MAX Factor 99350089535 Beauty Care Masterpiece Nude Palette Cappuchino for Adults Built for Daily Beauty and Care
- Price
- £7.05
- Rating
- 4.7/5
- Reviews
- 1,688
- Age
- 5y ago
Revolution Reloaded Eyeshadow Palette Includes 15 Highly Pigmented Shades Matte & Shimmer Finishes Long Wearing Provocative 16.5g
- Price
- £3.12
- Rating
- 4.5/5
- Reviews
- 13,798
- Age
- 6y ago
URBAN DECAY NAKED 2 BASICS EYE PALETTE
- Price
- £16.46
- Rating
- 4.3/5
- Reviews
- 689
- Age
- 11y ago
Trending
90-day click momentum
Laura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
MUA Makeup Academy 5-Shade Eye Shadow Palette Neutral Wanderlust Highly Pigmented Matte & Shimmer Blend Vegan and Cruelty Free
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
Brown Eyeshadow Palette - Matte Shimmer Glitter Neutral 9-Color Eye Shadow Palette Highly Pigmented Natural Nude Eyeshadow Makeup Pallet (Chocolate Brown)
- Price
- £3.20
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 11mo ago
Wet n Wild Color Icon 10-Pan Palette Eyeshadow Palette 10 Richly Pigmented Colors for Everyday Makeup Long-Lasting and Easy to Blend Formula Nude Awakening
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 14,492
- Age
- 5y ago
Rimmel Scandaleyes 5 Pan Eyeshadow Palette Rose Quartz
- Price
- £4.48
- Rating
- 4.5/5
- Reviews
- 1,386
- Age
- 4y ago
Newest
by launch dateLaura Geller Beauty The Delectables 14 Multi-Finish Baked Eyeshadows - Long-Lasting Eyeshadows for Everyday (Soho Shimmers)
- Price
- £15.76
- Rating
- 4.2/5
- Reviews
- 4,110
- Age
- 10mo ago
Brown Eyeshadow Palette - Matte Shimmer Glitter Neutral 9-Color Eye Shadow Palette Highly Pigmented Natural Nude Eyeshadow Makeup Pallet (Chocolate Brown)
- Price
- £3.20
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 11mo ago
MUA Makeup Academy 5-Shade Eye Shadow Palette Neutral Wanderlust Highly Pigmented Matte & Shimmer Blend Vegan and Cruelty Free
- Price
- £3.07
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 1y ago
Technic 48 Eyes Eyeshadow Palette Highly Pigmented Matte & Shimmer Shades with Mirror - Makeup Gift
- Price
- £5.56
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 1y ago
Smoky Nude Eyeshadow Palette - Highly Pigmented Waterproof Long-lasting Matte & Shimmer Makeup with 12 Brown Shades
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
25 falling
Sellers
155
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
40%
Top 20: 79%
Open market
32%
- Revolution Beauty London23%
- Max Factor14%
- Rimmel12%
- UCANBE8%
- Urban Decay7%
- Mornery4%
Eyeshadow Palette demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Eyeshadow Palette search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeshadow palette630K/yr
- eyeshadow236K/yr
- eye shadow pallets for women183K/yr
- eye shadow124K/yr
- revolution eyeshadow palettes81K/yr
- brown eyeshadow63K/yr
- eyeshadows53K/yr
- eye shadows for older women42K/yr
- urban decay eyeshadow56K/yr
- nude eyeshadow palette43K/yr
What reviews say buyers love and hate about Eyeshadow Palette
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good shade”
“Good for price”
“Good value and quality arrived quickly”
“Daughter says she very happy with the eyeshadow, nice colours and easy to apply”
“lasts all day”
What buyers complain about
70% of reviews“Colours are not what you see”
“The glitter is too large”
“Not the best considering the brand”
“So not good value”
“breaks quite easily”
Eyeshadow Palette return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeshadow Palette questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
