Eyeshadow Brushes
prices mostly outside the sweet spot ($1.97–$10.73) — Eyeshadow Brushes doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Eyeshadow Brushes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyeshadow Brushes is a £171K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Eyeshadow Brushes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.4% over the last 90 days and 11.9% of searches end in a purchase.
£171K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Eyeshadow Brushes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Eye Brush Set Double Ended Makeup Brushes by Impora London. Eyeshadow Tools for Blending Defining Smudging Shading. Perfect for Travel.
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 8y ago
![Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel](https://m.media-amazon.com/images/I/31nDgUmZPML.jpg)
Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel
- Price
- £4.55
- Rating
- 4.5/5
- Reviews
- 3,362
- Age
- 10y ago
LacyMC Eye Makeup Brush Set Angled Brush Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £4.31
- Rating
- 4.5/5
- Reviews
- 2,070
- Age
- 3y ago
MSQ Eyeshadow Brushes 12Pcs Professional Eye Makeup Brush Set Eye Makeup Brushes Set for Concealer Eyeliner Eyelash Eyebrow Blending Contour (Pure Black)
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 3,528
- Age
- 4y ago
Real Techniques Eye Shade and Blend Makeup Brush Trio For Eyeshadow and Liner Makeup Tools for Shaping and Grooming Brows Defined Makeup Look Synthetic Bristles Vegan and Cruelty-Free 3 Count
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 11,061
- Age
- 11y ago
Trending
90-day click momentum
flintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £3.34
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 10mo ago
e.l.f. Smoky Eye Brush Kit 5-Piece Make-up Brush Set for Creating a Smoky Eye Look Apply & Blend Eyeshadow Vegan & Cruelty-Free
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 1,449
- Age
- 2y ago
2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago
Lamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
- Price
- £4.22
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago
Oscar Charles 8-Piece Professional Eye Makeup Brush Set with Soft Blending Brushes Eyeshadow Brushes and Eyebrow Brushes - Rose Gold
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 6y ago
Newest
by launch dateLamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
- Price
- £4.22
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago
flintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £3.34
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 10mo ago
2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago
iCovalescent 10 Piece Makeup Brush Set Professional Make-Up Brush Set Powder Foundation Eyeshadow Concealer Eyeshadow Make-Up Brush with Make-up Bag
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 1y ago
TEOYALL Eyeshadow Blending Brush Soft Dense Synthetic Bristles Crease Brush For Powder Cream Contour Bronzer Concealer
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 687
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
47
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
26%
- IMPORA LONDON39%
- MSQ9%
- LacyMC9%
- REAL TECHNIQUES8%
- Lamora5%
- EcoTools4%
Eyeshadow Brushes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Eyeshadow Brushes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeshadow brushes119K/yr
- eyeshadow brush36K/yr
- eye makeup brushes26K/yr
- eye shadow brushes set22K/yr
- eye shadow brush19K/yr
- eyeshadow brush set10K/yr
- eye brushes makeup8K/yr
- eye make up brushes8K/yr
- eye brushes8K/yr
- eye shadow brushes8K/yr
What reviews say buyers love and hate about Eyeshadow Brushes
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Great quality brushes for a great price”
“Good quality and easy to store”
“Excellent value for money”
“Very soft”
“Just what I wanted”
What buyers complain about
82% of reviews“Not a good quality”
“Not the best bristles cheap”
“A bit larger than I thought”
“brush head too soft really”
“Like another buyer on here the count was short by 3 so not 50 as advertised”
Eyeshadow Brushes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeshadow Brushes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
