eyeshadow brushes
Skip itPrices mostly outside the sweet spot ($1.97–$10.73) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£171K£171K/yr · 294K searches
Review moat
Okay3,354.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£10.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyeshadow brushes is a £171K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyeshadow brushes market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £147K–£196K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 4.2%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
47
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
26%
- IMPORA LONDON39%
- MSQ9%
- LacyMC9%
- REAL TECHNIQUES8%
- Lamora5%
- EcoTools4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top eyeshadow brushes search terms
- eyeshadow brushes119K/yr
- eyeshadow brush36K/yr
- eye makeup brushes26K/yr
- eye shadow brushes set22K/yr
- eye shadow brush19K/yr
- eyeshadow brush set10K/yr
- eye brushes makeup8K/yr
- eye make up brushes8K/yr
- eye brushes8K/yr
- eye shadow brushes8K/yr
Top eyeshadow brushes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eye Brush Set Double Ended Makeup Brushes by Impora London. Eyeshadow Tools for Blending Defining Smudging Shading. Perfect for Travel.
IMPORA LONDON£3.334.5★2,859 rev
![Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel](https://m.media-amazon.com/images/I/31nDgUmZPML.jpg)
Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel
IMPORA LONDON£4.554.5★3,362 rev
LacyMC Eye Makeup Brush Set Angled Brush Precision Eyeshadow Tools for Blending Defining Smudging Shading
LacyMC£4.314.5★2,070 rev
MSQ Eyeshadow Brushes 12Pcs Professional Eye Makeup Brush Set Eye Makeup Brushes Set for Concealer Eyeliner Eyelash Eyebrow Blending Contour (Pure Black)
MSQ£6.614.6★3,528 rev
Real Techniques Eye Shade and Blend Makeup Brush Trio For Eyeshadow and Liner Makeup Tools for Shaping and Grooming Brows Defined Makeup Look Synthetic Bristles Vegan and Cruelty-Free 3 Count
REAL TECHNIQUES£5.404.7★11,061 rev
Newest
by launch date
Lamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
Lamora£4.227 rev
flintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
flintronic£3.3437 rev
2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
FdcLixuvol£3.24174 rev
iCovalescent 10 Piece Makeup Brush Set Professional Make-Up Brush Set Powder Foundation Eyeshadow Concealer Eyeshadow Make-Up Brush with Make-up Bag
iCovalescent£3.97109 rev
TEOYALL Eyeshadow Blending Brush Soft Dense Synthetic Bristles Crease Brush For Powder Cream Contour Bronzer Concealer
TEOYALL£2.88687 rev
Trending
90-day click momentumflintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
flintronic£3.344.0★
e.l.f. Smoky Eye Brush Kit 5-Piece Make-up Brush Set for Creating a Smoky Eye Look Apply & Blend Eyeshadow Vegan & Cruelty-Free
e.l.f.£10.734.6★
2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
FdcLixuvol£3.244.5★
Lamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
Lamora£4.224.0★
Oscar Charles 8-Piece Professional Eye Makeup Brush Set with Soft Blending Brushes Eyeshadow Brushes and Eyebrow Brushes - Rose Gold
Oscar Charles£6.454.6★
What buyers say about eyeshadow brushes
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality brushes for a great price”
“Good quality and easy to store”
“Excellent value for money”
“Very soft”
“Just what I wanted”
“so much easier”
“I loved this for my eyeshadow”
“These are very handy as can use a different one for different colours”
“was given us a gift”
“Having a few different brushes together makes it much easier to apply”
What buyers complain about
“Not a good quality”
“Not the best bristles cheap”
“A bit larger than I thought”
“brush head too soft really”
“Like another buyer on here the count was short by 3 so not 50 as advertised”
“waste of money”
“sooooooo light”
“The brushes shed”
“brushes a bit harsh”
“non durable brushes”
Top return reasons
Common questions
- Is eyeshadow brushes profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the eyeshadow brushes niche?
- 17 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in eyeshadow brushes?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for eyeshadow brushes peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the eyeshadow brushes niche?
- Listings span £1.97–£10.73; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 3,355 reviews — the moat a new listing must climb.