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Eyeshadow Brushes

Fail

Prices span $1.97–$10.73, mostly outside the sweet spot, so Eyeshadow Brushes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£171K/yr294K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
61%top-5 click share · 17 brands · 47 sellers

Flapen Score

Eyeshadow Brushes against its category

The dotted line is the Beauty average. Past it, Eyeshadow Brushes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeshadow Brushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyeshadow Brushes 294K times last year and spent an estimated £171K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
11.9%
Market size, estimated
£171Ka year
Peak month
December1.8× the quietest month
Top search term
eyeshadow brushes119K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £1.97 to £10.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.91 that is £6K to £7K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£1.97–£10.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #57 within Tools & Accessories. It carries 3,355 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#57in Tools & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,355per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Eyeshadow Brushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£69K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

47

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

26%

  • IMPORA LONDON39%
  • MSQ9%
  • LacyMC9%
  • REAL TECHNIQUES8%
  • Lamora5%
  • EcoTools4%

Demand

Eyeshadow Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Eyeshadow Brushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyeshadow brushes119K/yr
  • eyeshadow brush36K/yr
  • eye makeup brushes26K/yr
  • eye shadow brushes set22K/yr
  • eye shadow brush19K/yr
  • eyeshadow brush set10K/yr
  • eye brushes makeup8K/yr
  • eye make up brushes8K/yr
  • eye brushes8K/yr
  • eye shadow brushes8K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeshadow Brushes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brush Quality”
33%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Not a good quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eyeshadow Brushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data