Eyeshadow Brushes
FailPrices span $1.97–$10.73, mostly outside the sweet spot, so Eyeshadow Brushes is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £171K/yr294K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 61%top-5 click share · 17 brands · 47 sellers
Flapen Score
Eyeshadow Brushes against its category
The dotted line is the Beauty average. Past it, Eyeshadow Brushes is stronger. Inside it, weaker.
Market
The Eyeshadow Brushes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyeshadow Brushes 294K times last year and spent an estimated £171K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £171Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- eyeshadow brushes119K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £1.97 to £10.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.91 that is £6K to £7K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £1.97–£10.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #57 within Tools & Accessories. It carries 3,355 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #57in Tools & Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,355per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Eyeshadow Brushes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Eye Brush Set Double Ended Makeup Brushes by Impora London. Eyeshadow Tools for Blending Defining Smudging Shading. Perfect for Travel.
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 2,859
- Age
- 8y ago
![Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel](https://m.media-amazon.com/images/I/31nDgUmZPML.jpg)
Eye Makeup Brush Set by Impora London. Includes - Eyeshadow Blending Pencil & Eyeliner Brushes [7 + Metal Case]. Perfect for Travel
- Price
- £4.55
- Rating
- 4.5/5
- Reviews
- 3,362
- Age
- 10y ago

LacyMC Eye Makeup Brush Set Angled Brush Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £4.31
- Rating
- 4.5/5
- Reviews
- 2,070
- Age
- 3y ago

MSQ Eyeshadow Brushes 12Pcs Professional Eye Makeup Brush Set Eye Makeup Brushes Set for Concealer Eyeliner Eyelash Eyebrow Blending Contour (Pure Black)
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 3,528
- Age
- 4y ago

Real Techniques Eye Shade and Blend Makeup Brush Trio For Eyeshadow and Liner Makeup Tools for Shaping and Grooming Brows Defined Makeup Look Synthetic Bristles Vegan and Cruelty-Free 3 Count
- Price
- £5.40
- Rating
- 4.7/5
- Reviews
- 11,061
- Age
- 11y ago
Trending
estimated 90-day click momentum
flintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £3.34
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 10mo ago

e.l.f. Smoky Eye Brush Kit 5-Piece Make-up Brush Set for Creating a Smoky Eye Look Apply & Blend Eyeshadow Vegan & Cruelty-Free
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 1,449
- Age
- 2y ago

2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Lamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
- Price
- £4.22
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago

Oscar Charles 8-Piece Professional Eye Makeup Brush Set with Soft Blending Brushes Eyeshadow Brushes and Eyebrow Brushes - Rose Gold
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 6y ago
Newest
by launch date
Lamora Blending Eye + Liquid Eyeshadow Dual-Ended Makeup Brush - Precision Duo Blending Brush for Defining Shading Buffing Liquid and Cream Eye Shadow - Vegan Cruelty-Free Synthetic Bristles
- Price
- £4.22
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 6mo ago

flintronic Eyeshadow Brush Set 10PCS Professional Eye Makeup Brush Set Angled Brush Eyeshadow Eyeliner Blending Crease Kit Precision Eyeshadow Tools for Blending Defining Smudging Shading
- Price
- £3.34
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 10mo ago

2pcs Eyeshadow Brush Smudge Brush 2 in 1 Eyeshadow Double Ended Brushes Eye Makeup Brushes Blending Small Soft Firm Pointed Foundation Applicator for Concealer Eyebrows Eyeliner
- Price
- £3.24
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

iCovalescent 10 Piece Makeup Brush Set Professional Make-Up Brush Set Powder Foundation Eyeshadow Concealer Eyeshadow Make-Up Brush with Make-up Bag
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 1y ago

TEOYALL Eyeshadow Blending Brush Soft Dense Synthetic Bristles Crease Brush For Powder Cream Contour Bronzer Concealer
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 687
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
47
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
26%
- IMPORA LONDON39%
- MSQ9%
- LacyMC9%
- REAL TECHNIQUES8%
- Lamora5%
- EcoTools4%
Demand
Eyeshadow Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Eyeshadow Brushes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyeshadow brushes119K/yr
- eyeshadow brush36K/yr
- eye makeup brushes26K/yr
- eye shadow brushes set22K/yr
- eye shadow brush19K/yr
- eyeshadow brush set10K/yr
- eye brushes makeup8K/yr
- eye make up brushes8K/yr
- eye brushes8K/yr
- eye shadow brushes8K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeshadow Brushes
We read the reviews and the return reasons for every product selling here.
“Not a good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeshadow Brushes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









