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Eyesential Under Eye Enhancer

Fail

The top 5 brands take 100% of clicks, so Eyesential Under Eye Enhancer is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£329K/yr351K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
75%top-5 click share · 4 brands · 186 sellers

Flapen Score

Eyesential Under Eye Enhancer against its category

The dotted line is the Beauty average. Past it, Eyesential Under Eye Enhancer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyesential Under Eye Enhancer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyesential Under Eye Enhancer 351K times last year and spent an estimated £329K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
7.4%
Market size, estimated
£329Ka year
Peak month
May2.2× the quietest month
Top search term
loreal eye cream56K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £6.11 to £24.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £12.65 that is £19K to £25K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£6.11–£24.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eyes. It carries 3,849 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Eyes
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,849per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Eyesential Under Eye Enhancer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

186

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 236%
  • Brand 37%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Eyesential Under Eye Enhancer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Eyesential Under Eye Enhancer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal eye cream56K/yr
  • skin bunny under eye enhancer36K/yr
  • loreal eye bag eraser59K/yr
  • loreal revitalift eye cream18K/yr
  • skin bunny17K/yr
  • revitalift eye cream16K/yr
  • beverly hills instant eye lift15K/yr
  • revitalift eye bag eraser37K/yr
  • skinbunny under eye enhancer14K/yr
  • beverly hills14K/yr

Reviews and returns

What reviews say buyers love and hate about Eyesential Under Eye Enhancer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not great result”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eyesential Under Eye Enhancer questions

Answered from the same tracked data.