Is eyeliner stencil profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 24 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (46/100).

How competitive is the eyeliner stencil niche?

21 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in eyeliner stencil?

Top complaints mined from reviews: Ease Of Use, Durability, Moist/Dry. The return rate is 0.5%.

When does demand for eyeliner stencil peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the eyeliner stencil niche?

Listings span £0.96–£14.98; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 1,379 reviews — the moat a new listing must climb.

eyeliner stencil

Skip it

Prices mostly outside the sweet spot ($0.96–$14.98) — this niche doesn't clear our bar today.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good1,379.29

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.24

avg listing price — sweet spot $15–$100

Market size

Bad£8K

£8K/yr · 41K searches

Price range

Bad£0.96–£14.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, eyeliner stencil is a £8K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyeliner stencil market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £8K–£10K; units × avg price
Conversion rate: 3.9%
Avg BSR: #424
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 5.1%
Avg brand age: 26 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

56%

Top 20: 95%

Open market

38%

TOYMIS25%
IRYNA10%
VilaGi7%
AUTUUCKEE7%
Fantasyon6%
CTDMJ6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top eyeliner stencil search terms

eyeliner stencil20K/yr -2.1%3.8% conv.
eyeliner tool7K/yr -35.1%3.0% conv.
eyeshadow stencils3K/yr +12.0%1.1% conv.
eyeliner stencil tool1K/yr -1.4%2.9% conv.
eyeliner guide2K/yr -24.6%2.5% conv.
eyeliner guide tool2K/yr -26.4%4.4% conv.
silicone eyeliner tool2K/yr -20.5%2.2% conv.
silicone eyeliner stencil317/yr +28.3%4.2% conv.
winged eyeliner tool1K/yr -39.6%3.3% conv.
eye liner stencil kit1K/yr -57.5%4.9% conv.

All search terms

Top eyeliner stencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2pcs Eyeliner Stencils Silicone Wing Eyeliner Stencils Eyeliner Stencils Tool for Beginners Multifunctional Eyeliner Guide Tool Eye Makeup Stencils for Eyeliner Eyelash Eyeshadow (Pink)

TOYMIS£3.294.1★123 rev

IRYNA 4 Sheets Eyeliner Eyeshadow Stickers Cat Eye Smokey Cosmetic Tape Eyeliner Stencil Cards Template Sticker Quick Makeup Tool

IRYNA£3.073.5★96 rev

64Pcs Eyeliner Eyeshadow Stencil Stickers Wing Cat Eyeliner Stencils Tool Template Sticker Cards Smokey Eyes Winged Quick Cat Eyelash Eye Line Stencil Multifunctional Makeup Tool for Beginners

VilaGi£3.332.8★28 rev

64pcs Winged Eyeliner Stamp Eye Liner Stencil Kit Make Up Tape For Eyeshadow Wing Eyeliner Stamp(SIZE:4.7x3.7inch)

AUTUUCKEE£3.894.8★5 rev

3PCS Silicone Winged Eyeliner Stencil Helper - Reusable Aid for Perfect Eyeliner and Lipstick Application

Fantasyon£4.323.8★37 rev

Newest

by launch date

2PCS Eyeliner Stencil Reusable Silicone Mascara Shield for Precise Application Makeup Tool (Black 14 x 4.5 cm)

FRCTLNKG£2.701 rev

3mo ago

Reusable Eyeliner Stencil Tool Plastic CatEye Wing & Eyebrow Guide Template Reusable Makeup Shape Card for Eyeliner Eyeshadow & Eyebrow Grooming

UKBTDAW£14.980 rev

3mo ago

2 Pcs Eyeliner Stencil Reusable Eyeshadow Tool Durable Eye Tour Tool Eyeshadow Applicator Tools Precise Eyeshadows Shield for Smokey Eye & Winged Liner Cat Eyeliner Makeup Practice

FJDRSIG£2.653 rev

5mo ago

Reusable Eyeliner Stencil Tool Plastic CatEye Wing & Eyebrow Guide Template Reusable Makeup Shape Card for Eyeliner Eyeshadow & Eyebrow Grooming

ZQUKAMZ£13.080 rev

5mo ago

2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown

2CHILL£7.81385 rev

7mo ago

What buyers say about eyeliner stencil

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to use”

Eyeliner Quality14%

“The best eyeliner pen”

Color12%

“The colour is great”

Quality-Overall10%

“Good quality easy to apply”

Ease Of Application6%

“Looks lovely when applied”

Water Resistance5%

“theyre properly waterproof/smudge-proof”

Value For Money5%

“Absolutely worth the money”

Durability3%

“its still very doable”

Smudge Resistance2%

“Doesnt smudge at all”

Size-Overall2%

“Perfect size”

What buyers complain about

Ease Of Use15%

“Very tricky to use”

Durability6%

“Does not last at all”

Moist/Dry6%

“Dried out”

Quality-Overall5%

“Rubbish”

Value For Money5%

“The cheaper price you pay doesnt worth this product”

Color4%

“However, the stamp may require a few tries to perfect placement, and pigment intensity can vary slightly”

Thickness4%

“Too thick”

Ease Of Application4%

“Not easy to apply it in the right place”

Shape/Style4%

“Im not sold on the shape of the wing”

Eyeliner Quality3%

“I'm disappointed with the quality of stamp eyeliner”

Top return reasons

Functionality-Overall31%

Advertised Vs Actual Product20%

Quality-Overall9%

Color5%

Moist/Dry5%