Eyeliner Stencil
FailPrices span $0.96–$14.98, mostly outside the sweet spot, so Eyeliner Stencil is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £8K/yr41K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 56%top-5 click share · 21 brands · 28 sellers
Flapen Score
Eyeliner Stencil against its category
The dotted line is the Beauty average. Past it, Eyeliner Stencil is stronger. Inside it, weaker.
Market
The Eyeliner Stencil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyeliner Stencil 41K times last year and spent an estimated £8K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £8Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- eyeliner stencil20K searches a year
02 · Price
A sale here is worth £5.24.
Listings sell for £5.24 on average, from £0.96 to £14.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £5.24 that is £0 to £524 a year per listing.
- Average price
- £5.24under the $15 to $100 sweet spot
- Price range
- £0.96–£14.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£524
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #424 within Make-up. It carries 1,379 reviews at 3.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 96%
- Out of stock, average day
- 5.1%
- Average rank
- #424in Make-up
- Average rating
- 3.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,379per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Eyeliner Stencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2pcs Eyeliner Stencils Silicone Wing Eyeliner Stencils Eyeliner Stencils Tool for Beginners Multifunctional Eyeliner Guide Tool Eye Makeup Stencils for Eyeliner Eyelash Eyeshadow (Pink)
- Price
- £3.29
- Rating
- 4.1/5
- Reviews
- 123
- Age
- 2y ago

IRYNA 4 Sheets Eyeliner Eyeshadow Stickers Cat Eye Smokey Cosmetic Tape Eyeliner Stencil Cards Template Sticker Quick Makeup Tool
- Price
- £3.07
- Rating
- 3.5/5
- Reviews
- 96
- Age
- 4y ago

64Pcs Eyeliner Eyeshadow Stencil Stickers Wing Cat Eyeliner Stencils Tool Template Sticker Cards Smokey Eyes Winged Quick Cat Eyelash Eye Line Stencil Multifunctional Makeup Tool for Beginners
- Price
- £3.33
- Rating
- 2.8/5
- Reviews
- 28
- Age
- 1y ago

64pcs Winged Eyeliner Stamp Eye Liner Stencil Kit Make Up Tape For Eyeshadow Wing Eyeliner Stamp(SIZE:4.7x3.7inch)
- Price
- £3.89
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

3PCS Silicone Winged Eyeliner Stencil Helper - Reusable Aid for Perfect Eyeliner and Lipstick Application
- Price
- £4.32
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 2y ago
Trending
estimated 90-day click momentum
2PCS Eyeliner Stencil Reusable Silicone Mascara Shield for Precise Application Makeup Tool (Black 14 x 4.5 cm)
- Price
- £2.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Reusable Eyeliner Stencil Tool Plastic CatEye Wing & Eyebrow Guide Template Reusable Makeup Shape Card for Eyeliner Eyeshadow & Eyebrow Grooming
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

2 Pcs Eyeliner Stencil Reusable Eyeshadow Tool Durable Eye Tour Tool Eyeshadow Applicator Tools Precise Eyeshadows Shield for Smokey Eye & Winged Liner Cat Eyeliner Makeup Practice
- Price
- £2.65
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 5mo ago

2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown
- Price
- £7.81
- Rating
- 3.9/5
- Reviews
- 385
- Age
- 7mo ago

Eyeliner Stencils Stickers Eyeshadow Stencils Eyeliner Stencil Cards Eye Makeup Tool for Perfect Smokey Eyes or Winged Cat Eyes Tip Look Cat Winged Eyeliner Tape for Beginners Artist Supplies
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 4y ago
Newest
by launch date
2PCS Eyeliner Stencil Reusable Silicone Mascara Shield for Precise Application Makeup Tool (Black 14 x 4.5 cm)
- Price
- £2.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Reusable Eyeliner Stencil Tool Plastic CatEye Wing & Eyebrow Guide Template Reusable Makeup Shape Card for Eyeliner Eyeshadow & Eyebrow Grooming
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

2 Pcs Eyeliner Stencil Reusable Eyeshadow Tool Durable Eye Tour Tool Eyeshadow Applicator Tools Precise Eyeshadows Shield for Smokey Eye & Winged Liner Cat Eyeliner Makeup Practice
- Price
- £2.65
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 5mo ago

Reusable Eyeliner Stencil Tool Plastic CatEye Wing & Eyebrow Guide Template Reusable Makeup Shape Card for Eyeliner Eyeshadow & Eyebrow Grooming
- Price
- £13.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown
- Price
- £7.81
- Rating
- 3.9/5
- Reviews
- 385
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
28
Est. top-5 brand share
56%
Top 20: 99%
Est. top-5 click share
56%
Top 20: 95%
Open market
38%
- TOYMIS25%
- IRYNA10%
- VilaGi7%
- AUTUUCKEE7%
- Fantasyon6%
- CTDMJ6%
Demand
Eyeliner Stencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Eyeliner Stencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eyeliner stencil20K/yr
- eyeliner tool7K/yr
- eyeshadow stencils3K/yr
- eyeliner stencil tool1K/yr
- eyeliner guide2K/yr
- eyeliner guide tool2K/yr
- silicone eyeliner tool2K/yr
- silicone eyeliner stencil317/yr
- winged eyeliner tool1K/yr
- eye liner stencil kit1K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeliner Stencil
We read the reviews and the return reasons for every product selling here.
“Very tricky to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner Stencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









