eyeliner stamp
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,709.36avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 263K searches
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.06–£10.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyeliner stamp is a £108K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyeliner stamp market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £88K–£118K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.0%
- Avg brand age
- 20 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
28%
- The Flick Stick23%
- 2CHILL20%
- LA PURE12%
- HOPHAT8%
- SHEGLAM5%
- Torecoe5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×
Top eyeliner stamp search terms
- eyeliner stamp106K/yr
- winged eyeliner stamp58K/yr
- wing eyeliner stamp15K/yr
- eyeliner stamp wingliner13K/yr
- eye liner stamp9K/yr
- eye liner stamps6K/yr
- stamp eyeliner7K/yr
- stamp eyeliner wing6K/yr
- wing stamp eyeliner7K/yr
- zena winged eyeliner stamp6K/yr
Top eyeliner stamp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown
2CHILL£7.813.9★385 rev
Eyeliner Stamp Wingliner by Lovoir Black waterproof smudgeproof winged long lasting liquid eye liner pen Vamp style wings 2 Pens In A Pack (10mm Classic Midnight Black)
The Flick Stick£10.274.2★26,607 rev
LA PURE Waterproof Winged Eyeliner Stamp - 8mm Long Lasting Liquid Liner Pen 2 Wingliner Black Make Up Pens Vamp Style Wing Smudgeproof & Sweatproof Perfect Cat Eye Look Eyeshadow No Dipping
LA PURE£5.653.9★5,077 rev
Dual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners
HOPHAT£4.414.4★7 rev
SHEGLAM Get Foxy Eye Stamp & Liner Pen 3 In 1 Waterproof Liquid Eyeliner Pencil Cat Eye Smudge-Proof Long-Lasting
SHEGLAM£5.254.2★401 rev
Newest
by launch dateDual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners
HOPHAT£4.417 rev
Winged Eyeliner Stamp Liquid Eyeliner Set 2PCS Gel Pencil with Star Eyeliner Stamp Foldable Double-Headed Black brown Eye Liner Lazy Cat Eye Stencils
runpeak£5.9811 rev
Winged Eyeliner Stamp Eyeliner Stamp Pen for Quick Daily Makeup Wing Liner Stamping Tool with Rotating Tips 3-Piece Set in Black and Brown Colours Suitable for Various Eye Shapes and Skin Types
YcsRnn£8.540 rev
2pcs Rotating Winged Eyeliner Stamp Easy Stamp Tool with Left/Right Wing Stamps Smudge-Proof Black & Brown Eyeliner Perfect Symmetrical Wings Ideal for Beginners(Black+Brown)
HZZYJ£7.007 rev
2pcs Rotatable Eyeliner Stamp Set - Quick Shaping Tool with Left/Right Eye Marked Smudge-Proof & Long-Lasting Ready to Use Flawless Winged Eyeliner for Beginners & Makeup Enthusiasts Black & Brown
Mrettick£6.44410 rev
Trending
90-day click momentumDual Head Winged Eyeliner Stamp Pen Black Liquid Eyeliner with Left Right Wing Stamp Smudge Proof Waterproof Long Lasting Quick Dry Eye Liner Easy Cat Eye Makeup for Beginners
HOPHAT£4.414.4★
Winged Eyeliner Stamp Liquid Eyeliner Set 2PCS Gel Pencil with Star Eyeliner Stamp Foldable Double-Headed Black brown Eye Liner Lazy Cat Eye Stencils
runpeak£5.983.5★
Winged Eyeliner Stamp Eyeliner Stamp Pen for Quick Daily Makeup Wing Liner Stamping Tool with Rotating Tips 3-Piece Set in Black and Brown Colours Suitable for Various Eye Shapes and Skin Types
YcsRnn£8.540.0★
2PCS Eyeliner Stamp 2026 New Winged Eyeliner Stamp Foldable Eyeliner Pen Double End Long Lasting Waterproof for All Eye (Brown)
Gonggi£4.833.8★
2CHILL 2 PCS Eyeliner Stamp Set Dual-End Rotatable Liquid Eyeliner Pencil Waterproof & Smudge-Proof Long Lasting Makeup Winged Eyeliner for Beginners and Makeup Enthusiasts Black & Brown
2CHILL£7.813.9★
What buyers say about eyeliner stamp
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“The eyeliner lasts all day”
“Good quality easy to apply”
“The colour is great”
“Easy to apply”
“These are amazing for the price”
“its still very doable”
“Doesnt smudge at all”
“its definitely waterproof”
“Perfect size”
What buyers complain about
“Dried out”
“Rubbish product, dont waste money, or buy a better one from better brand”
“does not give a fine finish for liner”
“Does not last at all”
“And the black one is so pale that it looks more like gray”
“not an easy option for me”
“easily smudged”
“Pen is too thick for me”
“Not as described”
“it doesn't stamp properly”
Top return reasons
Common questions
- Is eyeliner stamp profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 22 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the eyeliner stamp niche?
- 19 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in eyeliner stamp?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Eyeliner Quality. The return rate is 0.4%.
- When does demand for eyeliner stamp peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 5.2× the quietest.
- What does it cost to enter the eyeliner stamp niche?
- Listings span £3.06–£10.43; the average listing price is £5.88 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.