Is eyeliner sharpener profitable to sell on Amazon United Kingdom?

The niche generates £332K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).

How competitive is the eyeliner sharpener niche?

15 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in eyeliner sharpener?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Sharpness. The return rate is 0.1%.

When does demand for eyeliner sharpener peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eyeliner sharpener niche?

Listings span £1.75–£7.72; the average listing price is £4.03 (sweet spot $15–$100). The average incumbent carries 3,568 reviews — the moat a new listing must climb.

eyeliner sharpener

Skip it

Prices mostly outside the sweet spot ($1.75–$7.72) — this niche doesn't clear our bar today.

Conversion

Incredible26.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Good£332K

£332K/yr · 316K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,568.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.03

avg listing price — sweet spot $15–$100

Price range

Bad£1.75–£7.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyeliner sharpener is a £332K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyeliner sharpener market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: £242K–£322K; units × avg price
Conversion rate: 26.1%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.9%
Avg brand age: 42 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

Wet n Wild23%
Kiko Milano14%
Brushworks10%
HeiTao10%
XIELBIS10%
HDXH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eyeliner sharpener search terms

lip liner sharpener49K/yr -6.8%23.8% conv.
eyeliner sharpener48K/yr -17.6%24.3% conv.
eye pencil sharpener28K/yr -13.0%23.8% conv.
makeup sharpener23K/yr -10.5%20.2% conv.
makeup pencil sharpener20K/yr -15.0%20.8% conv.
lip pencil sharpener17K/yr -1.3%23.4% conv.
eyebrow pencil sharpener16K/yr -6.0%23.8% conv.
make up sharpener16K/yr -4.5%21.4% conv.
make up pencil sharpener17K/yr -17.3%23.2% conv.
cosmetic pencil sharpener12K/yr -15.9%15.5% conv.

All search terms

Top eyeliner sharpener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wet n Wild Dual Makeup Sharpener Double Barrel Cosmetic Tool with Razor-Sharp Blades for Sharpening Pencil Eyeliners Lip Liners and Brow Pencils of Different Sizes Easy To Clean and Travel-Friendly

Wet n Wild£1.754.6★10,060 rev

KIKO Milano Double Sharpener | Double sharpener

Kiko Milano£3.174.4★2,969 rev

Brushworks Beauty Pencil Sharpener

Brushworks£2.584.4★3,817 rev

3 Pcs Eyeliner Sharpener Catches Shavings Stainless Steel and Plastic Dual & Compact Cosmetic Pencil Sharpener for Eyeliner Lip Liner Brow Pencil etc Essential Cosmetic Makeup Tool(Black)

HeiTao£3.104.7★26 rev

2PCS Makeup Sharpener Lip Liner Sharpene Eyeliner Sharpener Dual Cosmetic Pencil Sharpener for Eye and Brow Pencils Eyeliner Lip Liner Essential Cosmetic Makeup Tool

XIELBIS£2.974.7★180 rev

Newest

by launch date

2 Pack Dual Hole Makeup Pencil Sharpener Fits Regular & Large Lip/Eye/Brow Pencils Perfect Points with Built-in Cleaning Pick Portable Compact Cosmetic Sharpener Black

Muexoee£2.8314 rev

3mo ago

3 Pcs Eyeliner Sharpener Catches Shavings Stainless Steel and Plastic Dual & Compact Cosmetic Pencil Sharpener for Eyeliner Lip Liner Brow Pencil etc Essential Cosmetic Makeup Tool(Black)

HeiTao£3.1026 rev

4mo ago

3 PCS Eyeliner Sharpener 2 Holes Makeup Sharpener Plastic & Stainless Steel Compact Eyebrow Pencil Sharpeners for Various Sizes of Eyebrow Pencil Eyeliner Lip Liner etc Easy to Clean(Black)

TreeTribe£3.2860 rev

8mo ago

2PCS Makeup Sharpener Lip Liner Sharpene Eyeliner Sharpener Dual Cosmetic Pencil Sharpener for Eye and Brow Pencils Eyeliner Lip Liner Essential Cosmetic Makeup Tool

XIELBIS£2.97180 rev

1y ago

2 PCS Eyeliner Sharpener 2 Holes Makeup Sharpener Compact Eyebrow Pencil Sharpener for Various Sizes of Eyebrow Pencil Eyeliner Lip Liner etc Easy to Clean(Black)

HDXH£3.12149 rev

1y ago

What buyers say about eyeliner sharpener

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The best ever eye pencil you can buy”

Value For Money21%

“Great value”

Sharpness17%

“Lovely and sharp”

Advertised Vs Actual Product9%

“Does what it says”

Ease Of Use6%

“Easy to use”

Eyeliner Quality6%

“the eyeliner wax didnt get worn down or broken off”

Size-Overall4%

“good size”

Cutting/Trimming2%

“Sharp blade and keeps the shavings tidy - brilliant value for 2”

Durability2%

“Durable”

Ease Of Cleaning2%

“cleanly without any rough surfaces to the wood”

What buyers complain about

Value For Money17%

“Overpriced cheaper elsewhere”

Ease Of Cleaning13%

“making a mess”

Sharpness11%

“My old sharpener wouldnt sharpen the plastic versions”

Functionality-Overall9%

“Didn't work for me”

Quality-Overall7%

“Cheaply made”

Durability5%

“it does come apart as I have opened it once before to empty”

Jamming/Clogging4%

“the slide back top gets jammed with the shavings too meaning you cant fully empty it”

Instructions/User Manual/Troubleshooting4%

“No instructions, tried every which way, searched for a YT tutorial”

Add-Ons/Attachments4%

“the other one not attached”

Size-Overall2%

“Small enough to place in a make-up bag”

Top return reasons

Size-Overall18%

Functionality-Overall18%

Sharpness14%

Quality-Overall12%

Ease Of Use9%

Advertised Vs Actual Product8%

Defective Material/Parts5%

Value For Money3%

Material Quality3%

Cutting/Trimming3%

Common questions

Is eyeliner sharpener profitable to sell on Amazon United Kingdom?: The niche generates £332K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
How competitive is the eyeliner sharpener niche?: 15 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in eyeliner sharpener?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Sharpness. The return rate is 0.1%.
When does demand for eyeliner sharpener peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eyeliner sharpener niche?: Listings span £1.75–£7.72; the average listing price is £4.03 (sweet spot $15–$100). The average incumbent carries 3,568 reviews — the moat a new listing must climb.