Eyeliner

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £988K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

13.7%

Market size, estimated

£988Ka year

Peak month

November1.4× the quietest month

Top search term

eyeliner506K searches a year

Listings sell for £4.15 on average, from £1.67 to £11.75. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £4.15 that is £25K to £33K a year per listing.

Average price

£4.15under the $15 to $100 sweet spot

Price range

£1.67–£11.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

£25K–£33K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #11 within Make-up. It carries 15,716 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#11in Make-up

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,716per listing

Listings tracked

27

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months