Skip to content

Eyelash Tint

Eyelash Tint shows low returns (0.1%), but pricing outside the sweet spot ($7.80 avg) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 48Growth 36Conversion 81Competition 27Returns 99Price range 38Avg price 22Brand share 42Review moat 24Quality gap 81
This niche Category average · 2,481 niches

Is Eyelash Tint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eyelash Tint is a £263K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.

Eyelash Tint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.0% over the last 90 days and 8.4% of searches end in a purchase.

£263K

revenue / yr

Units sold / yr40K
Search volume / yr+9.0%400K
Conversion rate8.4%
Avg price£7.80

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 53
Top-5 product click share69%
Open market20%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews5,763

Top Eyelash Tint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£26K£53K£79K£105K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

  • Eylure36%
  • Strictly Professional18%
  • Salon System11%
  • WEILNELL7%
  • DMQ7%
  • Demure6%
  • Open — no brand owns it (4 brands, 14%)

Eyelash Tint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume400KCVR8.4%Products14Brands10Top 5 Brands80%OOS Rate0.0%Rating4.2★Reviews5,763Avg BSR#78
13K8KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Eyelash Tint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eyelash tint140K/yr
  • lash tint67K/yr
  • eyelash dye35K/yr
  • eyelash tint black23K/yr
  • eye lash tint kit18K/yr
  • eyelash dye black17K/yr
  • lash tint kit17K/yr
  • eyelash tint kit11K/yr
  • lash dye10K/yr
  • black eyelash tint11K/yr

What reviews say buyers love and hate about Eyelash Tint

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Ease Of Use22%

Easy to use

Quality-Overall16%

Great product, easy to use

Color13%

Colour is good

Value For Money9%

Value for money

Eyelash Quality7%

They Eyelash and eyebrow eye is the best on the market

What buyers complain about

69% of reviews
Color20%

NOT BLACK

Functionality-Overall13%

Doesn't work

Value For Money8%

not worth it

Quality-Overall6%

Not very good quality

Instructions/User Manual/Troubleshooting6%

No instructions

Eyelash Tint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
37%
2Functionality-Overall
18%
3Advertised Vs Actual Product
7%
4Compatibility-Overall
6%
5Leak-Proof
5%

Common Eyelash Tint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyelash Tint 51/100 on Amazon United Kingdom — Worth a look. The niche generates £263K/yr across 14 tracked products. Search demand moved +9.0% over the last 90 days.
Search demand for Eyelash Tint on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.