eyelash tint
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($7.80 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£263K£263K/yr · 400K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£3.89–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,763.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.80avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelash tint is a £263K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyelash tint market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £234K–£312K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
53
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
14%
- Eylure36%
- Strictly Professional18%
- Salon System11%
- WEILNELL7%
- DMQ7%
- Demure6%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top eyelash tint search terms
- eyelash tint140K/yr
- lash tint67K/yr
- eyelash dye35K/yr
- eyelash tint black23K/yr
- eye lash tint kit18K/yr
- eyelash dye black17K/yr
- lash tint kit17K/yr
- eyelash tint kit11K/yr
- lash dye10K/yr
- black eyelash tint11K/yr
Top eyelash tint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eylure Lash Tint Black
Eylure£6.843.9★6,244 rev
Strictly Professional Eyelash & Eyebrow Dye Tint Basic Tinting Kit Tint Lash (Eyelash Tint Black-15g SPE7500) - Tint only no developer
Strictly Professional£5.144.5★1,381 rev
Eyebrow & Eyelash Tint Kit Professional Instant Lash & Brow Dye Kit Easy to Use with Natural Results Salon Home Use DIY Hair Dyeing for Full Brows & Volume Lashes 7ml (Black)
WEILNELL£7.213.9★823 rev
DMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre
DMQ£5.744.4★154 rev
Demure Color Gel Eyelash and Eyebrow Tint PPD Free Ammonia Free up to 30 Applications up to 4 Weeks Lasting Effect Lash and Brow Dye Kit with Keratin (1.0 Black)
Demure£7.394.1★5,073 rev
Newest
by launch dateEyebrow & Eyelash Tint Kit Professional Instant Lash & Brow Dye Kit Easy to Use with Natural Results Salon Home Use DIY Hair Dyeing for Full Brows & Volume Lashes 7ml (Black)
WEILNELL£7.21823 rev
Lomansa Eyelash Tint Lash Tint Kit 2 in 1 Eyebrow Dye and Lash Dye Black 10 Applications Fast and Easy for Beginner Salon Quality
Lomansa£8.153,223 rev
LOPHE Brow & Lash Dye Kit - Black Eyebrow & Eyelash Tint Formula with Fibres for Full Brows & Volume Lashes
LOPHE£3.89737 rev
DMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre
DMQ£5.74154 rev
MIYA LASH | Lash Tint Kit Black | 2 in 1 Eyelash & Eyebrow Dye Set | Long Lasting 6 weeks Eyelash Colour | Brow Tinting Kit | Onyx Black with Tools & Developer | Home & Salon Use
MIYA LASH£12.01399 rev
Trending
90-day click momentumDMQ Eyebrow Tint Kit Black Eyebrow and Eyelash Tint Eye Brow Dye Instant Color-Last 8 Week Full Brows Mild Formula Waterproof Sensitive Skin Friendly EYEBROW_COLOR 14 millilitre
DMQ£5.744.4★
Salon System Lashtint Black Lash and Brow Tint 15 ml
Salon System£6.234.3★
Salon System Lashtint Brown Lash and Brow Tint 15 ml 0227213
Salon System£6.084.3★
Salon System Lashtint Lash and Brow Tint Starter Kit 0227215
Salon System£21.724.7★
Demure Color Gel Eyelash and Eyebrow Tint PPD Free Ammonia Free up to 30 Applications up to 4 Weeks Lasting Effect Lash and Brow Dye Kit with Keratin (1.0 Black)
Demure£7.394.1★
What buyers say about eyelash tint
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great product, easy to use”
“Colour is good”
“Value for money”
“They Eyelash and eyebrow eye is the best on the market”
“Done a few applications now and its an integral part of my routine”
“Did the job”
“Works well for few weeks”
“Good coverage”
“Works really well”
What buyers complain about
“NOT BLACK”
“Doesn't work”
“not worth it”
“Not very good quality”
“No instructions”
“Itchy reaction”
“it failed miserably in making any difference to my lashes”
“Didnt last”
“Doesnt develop well on dark brown hairs”
“not clearly advertised as needing another product”
Top return reasons
Common questions
- Is eyelash tint profitable to sell on Amazon United Kingdom?
- The niche generates £263K/yr across 14 tracked products. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the eyelash tint niche?
- 10 brands and 53 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in eyelash tint?
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for eyelash tint peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the eyelash tint niche?
- Listings span £3.89–£21.72; the average listing price is £7.80 (sweet spot $15–$100). The average incumbent carries 5,763 reviews — the moat a new listing must climb.