Skip to content

Eyelash Tint

Maybe

An estimated 0.1% of orders come back. But products sell for $7.80 on average, outside the sweet spot, so Eyelash Tint is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£263K/yr400K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
69%top-5 click share · 10 brands · 53 sellers

Flapen Score

Eyelash Tint against its category

The dotted line is the Beauty average. Past it, Eyelash Tint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Tint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyelash Tint 400K times last year and spent an estimated £263K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
8.4%
Market size, estimated
£263Ka year
Peak month
July1.5× the quietest month
Top search term
eyelash tint140K searches a year

02 · Price

A sale here is worth £7.80.

Listings sell for £7.80 on average, from £3.89 to £21.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.80 that is £12K to £16K a year per listing.

Average price
£7.80under the $15 to $100 sweet spot
Price range
£3.89–£21.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Make-up. It carries 5,763 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Make-up
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,763per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eyelash Tint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

14%

  • Eylure36%
  • Strictly Professional18%
  • Salon System11%
  • WEILNELL7%
  • DMQ7%
  • Demure6%
  • Open — no brand owns it (4 brands, 14%)

Demand

Eyelash Tint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eyelash Tint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eyelash tint140K/yr
  • lash tint67K/yr
  • eyelash dye35K/yr
  • eyelash tint black23K/yr
  • eye lash tint kit18K/yr
  • eyelash dye black17K/yr
  • lash tint kit17K/yr
  • eyelash tint kit11K/yr
  • lash dye10K/yr
  • black eyelash tint11K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Tint

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Color”
0.1%of orders come back
“NOT BLACK”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eyelash Tint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data