Is eyelash glue profitable to sell on Amazon United Kingdom?

The niche generates £841K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the eyelash glue niche?

13 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in eyelash glue?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Moist/Dry. The return rate is 0.1%.

When does demand for eyelash glue peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the eyelash glue niche?

Listings span £2.53–£7.87; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 13,759 reviews — the moat a new listing must climb.

eyelash glue

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.53–$7.87) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£841K

£841K/yr · 1.2M searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad13,758.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.57

avg listing price — sweet spot $15–$100

Price range

Bad£2.53–£7.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyelash glue is a £841K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyelash glue market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: £686K–£914K; units × avg price
Conversion rate: 15.7%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

Duo44%
EMEDA13%
Eylure12%
KKwoter7%
NOON'S UP5%
UK BEAUTY SUPPLIES5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top eyelash glue search terms

eyelash glue445K/yr +7.6%13.8% conv.
lash glue333K/yr +7.9%9.7% conv.
duo eyelash glue108K/yr -4.1%20.1% conv.
duo lash glue53K/yr -2.7%17.3% conv.
eye lash glue45K/yr +23.6%13.2% conv.
duo glue25K/yr +1.5%21.0% conv.
eyelashes glue25K/yr +0.5%8.6% conv.
eylure lash glue23K/yr -6.5%17.0% conv.
waterproof lash glue11K/yr +65.5%2.4% conv.
lashes glue15K/yr -7.3%7.8% conv.

All search terms

Top eyelash glue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DUO Quick-Set Striplash Adhesive | Strong Eyelash Glue with Lightweight Formula | Professional Lash Glue for Eyelash Extensions Cluster Lashes & Individual Eyelashes | White/Clear 0.18 Ounces

Duo£4.594.5★19,199 rev

EMEDA Super Strong Hold False Eyelash Glue Professional Latex Free Lash Glue Waterproof Lash G lue Transparent Strip Eyelash Adhesive White and Clear

EMEDA£4.394.3★17,727 rev

Eylure 6003013 18 Hour Lash Glue Latex Free CLEAR 4.5 ml (Pack of 1)

Eylure£3.494.5★7,745 rev

Duo Brush on Clear Lash Glue Striplash Adhesive with Brush Latex Free Rapid Dry Dries Clear False Eyelash Glue 5 g (Pack of 1)

Duo£4.524.5★43,761 rev

2-in-1 Lash Bond & Seal Strong Hold Cluster Lash Glue for DIY Eyelash Extensions Individual-Lashes Glue for Sensitive Eyes

KKwoter£3.534.2★596 rev

Newest

by launch date

LZM Clear Eyelash Glue Strong Bonding Latex-Free Formaldehyde-Free Waterproof Lash Glue Easy To Use White Lash Adhesive (5ml)

LZM£4.3762 rev

4mo ago

2-in-1 Lash Bond & Seal Strong Hold Cluster Lash Glue for DIY Eyelash Extensions Individual-Lashes Glue for Sensitive Eyes

KKwoter£3.53596 rev

1y ago

Sixstarhair Eyelash Glue for Eyelash Extensions 2 in 1 Bond and Seal Lash Glue Strong Hold 48-72 Hours Waterproof Black Lash Adhesive for DIY Cluster Lashes

Sixstarhair£5.9696 rev

1y ago

PRO Lash Bond and Seal Lash Glue Waterproof Eyelash Glue for Cluster Lashes Strong Hold 72+Hours DIY Lash Extension Glue Long Lasting Gentle Formula Easy to Use(5ml+5ml Black Bond & Clear Seal)

PRO LASHBEAUTY£7.871,766 rev

2y ago

Rofitbest Eyelash Glue - Super Strong Hold Lash Bond & Seal Latex Free Mascara Wand Glue for Individual Cluster DIY Eyelash Extensions

Rofitbest£3.7496 rev

2y ago

What buyers say about eyelash glue

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness32%

“sticks well”

Eyelash Quality13%

“Good eyelash glue”

Quality-Overall11%

“Great bit of kit”

Value For Money7%

“Great value for money”

Durability7%

“it is very durable”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product3%

“Does what it says”

Ease Of Application3%

“easy application”

Allergies2%

“there is no irritation with this product”

Water Resistance2%

“Best results avoid water contact”

What buyers complain about

Adhesion/Stickiness31%

“Adhesion is not great”

Durability8%

“they fall off after a few hours”

Moist/Dry7%

“Came all dried up”

Quality-Overall6%

“I fear the quality control is just not there at all”

Ease Of Use6%

“cannot be used at all”

Water Resistance4%

“Not waterproof”

Strength4%

“Kinda weak”

Functionality-Overall4%

“Didnt work”

Allergies4%

“Irritation”

Eyelash Quality3%

“Lash glue”

Top return reasons

Adhesion/Stickiness49%

Functionality-Overall11%

Leak-Proof6%

Color5%

Quality-Overall5%

Smell4%

Defective Material/Parts4%

Ease Of Use4%

Product Condition2%

Durability1%

Common questions

Is eyelash glue profitable to sell on Amazon United Kingdom?: The niche generates £841K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the eyelash glue niche?: 13 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in eyelash glue?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Moist/Dry. The return rate is 0.1%.
When does demand for eyelash glue peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the eyelash glue niche?: Listings span £2.53–£7.87; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 13,759 reviews — the moat a new listing must climb.