Skip to content

Eyelash Glue

Eyelash Glue shows low returns (0.1%), but prices mostly outside the sweet spot ($2.53–$7.87) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 75Growth 33Conversion 97Competition 30Returns 99Price range 0Avg price 13Brand share 41Review moat 20Quality gap 77
This niche Category average · 2,481 niches

Is Eyelash Glue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eyelash Glue is a £841K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 54/100.

Eyelash Glue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.3% over the last 90 days and 15.7% of searches end in a purchase.

£841K

revenue / yr

Units sold / yr200K
Search volume / yr+6.3%1.2M
Conversion rate15.7%
Avg price£4.57

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 59
Top-5 product click share67%
Open market19%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews13,759

Top Eyelash Glue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£84K£168K£252K£337K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

59

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Duo44%
  • EMEDA13%
  • Eylure12%
  • KKwoter7%
  • NOON'S UP5%
  • UK BEAUTY SUPPLIES5%
  • Open — no brand owns it (7 brands, 15%)

Eyelash Glue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR15.7%Products18Brands13Top 5 Brands81%OOS Rate0.0%Rating4.3★Reviews13,759Avg BSR#12
30K20KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Eyelash Glue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eyelash glue445K/yr
  • lash glue333K/yr
  • duo eyelash glue108K/yr
  • duo lash glue53K/yr
  • eye lash glue45K/yr
  • duo glue25K/yr
  • eyelashes glue25K/yr
  • eylure lash glue23K/yr
  • waterproof lash glue11K/yr
  • lashes glue15K/yr

What reviews say buyers love and hate about Eyelash Glue

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Adhesion/Stickiness32%

sticks well

Eyelash Quality13%

Good eyelash glue

Quality-Overall11%

Great bit of kit

Value For Money7%

Great value for money

Durability7%

it is very durable

What buyers complain about

76% of reviews
Adhesion/Stickiness31%

Adhesion is not great

Durability8%

they fall off after a few hours

Moist/Dry7%

Came all dried up

Quality-Overall6%

I fear the quality control is just not there at all

Ease Of Use6%

cannot be used at all

Eyelash Glue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
49%
2Functionality-Overall
11%
3Leak-Proof
6%
4Color
5%
5Quality-Overall
5%

Common Eyelash Glue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyelash Glue 54/100 on Amazon United Kingdom — Worth a look. The niche generates £841K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +6.3% over the last 90 days.
Search demand for Eyelash Glue on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.