Is eyelash extension glue profitable to sell on Amazon United Kingdom?

The niche generates £79K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the eyelash extension glue niche?

24 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in eyelash extension glue?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.2%.

When does demand for eyelash extension glue peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eyelash extension glue niche?

Listings span £3.37–£15.34; the average listing price is £7.75 (sweet spot $15–$100). The average incumbent carries 1,979 reviews — the moat a new listing must climb.

eyelash extension glue

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($3.37–$15.34) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,978.91

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.75

avg listing price — sweet spot $15–$100

Market size

Bad£79K

£79K/yr · 134K searches

Price range

Bad£3.37–£15.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, eyelash extension glue is a £79K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyelash extension glue market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £78K–£97K; units × avg price
Conversion rate: 7.6%
Avg BSR: #74
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 14.1%
Avg brand age: 36 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

43%

Top 20: 87%

Open market

33%

LANKIZ33%
Fadvan8%
Ardell7%
KKwoter7%
BEAU LASHES6%
CICI Lash5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eyelash extension glue search terms

lash extension glue23K/yr +0.9%4.7% conv.
eyelash extension glue22K/yr -8.0%5.7% conv.
individual eyelash glue16K/yr +3.5%7.0% conv.
individual lash glue14K/yr +14.8%6.3% conv.
eyelash glue individual lashes8K/yr -5.6%5.9% conv.
professional eyelash glue7K/yr +16.8%5.4% conv.
professional lash glue5K/yr +24.4%4.8% conv.
lash glue for eyelash extensions18K/yr -31.9%5.9% conv.
lash adhesive5K/yr +16.2%3.6% conv.
individual eyelashes glue5K/yr +12.1%5.4% conv.

All search terms

Top eyelash extension glue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5ML Professional Eyelash Glue for Extensions Low-Irritation & Low-Fume Individual Lash Glue 0.5-1s Fast Drying with 8-Week Retention Flexible Comfort Bond Lash Extension Glue for Salon Lash Artists

LANKIZ£8.024.3★1,568 rev

5ML Eyelash Glue for Lash Extensions 1-2s Lankiz Individual Eye Lash Glue for Eyelash Extensions Semi Permanent Eyelash Glue with 6 Weeks Retention

LANKIZ£6.773.9★1,898 rev

2-in-1 Lash Bond & Seal Strong Hold Cluster Lash Glue for DIY Eyelash Extensions Individual-Lashes Glue for Sensitive Eyes

KKwoter£3.534.2★596 rev

FADVAN Eyelash Glue Eyelash Extension Hypoallergenic Instant Quick Dry Adhesive False Eyelash Adhesive Lashes Glue 5ML

Fadvan£4.943.0★436 rev

Ardell Professional Lashtite For Individual Eyelash Dark Adhesive 22ml / 0.75 fl.oz.

Ardell£6.613.9★11,022 rev

Newest

by launch date

7ML Professional Eyelash Extension Glue 1-2s Fast Drying Lash Glue 8 Weeks Long Lasting Waterproof Sweatproof Black Lash Adhesive Low Irritation (7 Millilitres)

AesaQkw£6.796 rev

1mo ago

5ML Professional Eyelash Glue for Extensions Low-Irritation & Low-Fume Individual Lash Glue 0.5-1s Fast Drying with 8-Week Retention Flexible Comfort Bond Lash Extension Glue for Salon Lash Artists

LANKIZ£8.021,568 rev

3mo ago

10ML Professional Eyelash Glue for Extensions - Low-Irritation Low-Fume Individual Lash Glue 0.5-1s Fast Drying with 8-Week Retention Flexible Comfort Bond Lash Extension Glue for Salon Lash Artists

LANKIZ£8.481,568 rev

3mo ago

2PCS Lash Bond & Seal Strong Hold 2-in-1 Latex-Based Eyelash Extension Glue for Individual & Cluster Lashes Long Lasting Mascara Effect DIY Lash Adhesive

YONGRRL£5.2733 rev

6mo ago

5ML Eyelash Glue for Lash Extensions 1-2s Lankiz Individual Eye Lash Glue for Eyelash Extensions Semi Permanent Eyelash Glue with 6 Weeks Retention

LANKIZ£6.771,898 rev

1y ago

What buyers say about eyelash extension glue

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness26%

“Sticks well”

Quality-Overall16%

“This is good quality glue”

Value For Money11%

“Good value”

Durability9%

“the durability its great”

Eyelash Quality8%

“really good, kept my lashes on for two weeks”

Ease Of Use6%

“Easy to use”

Strength5%

“Strong hold and easy to work with”

Advertised Vs Actual Product3%

“does what it needs to”

Ease Of Application2%

“easy application”

Stiffness1%

“flexible hold that keeps my lashes in place all day without feeling stiff or uncomfortable”

What buyers complain about

Adhesion/Stickiness36%

“Not as adhesive as I wanted”

Durability10%

“Hardly stays on for a few days”

Quality-Overall6%

“Something has changed in the Quality”

Eyelash Quality4%

“Chunks of my lashes have been ripped out because of this”

Functionality-Overall4%

“Didnt work”

Strength3%

“they dont hold that strong”

Moist/Dry3%

“has just dried out”

Sensitivity-Overall3%

“Burns like hell”

Ease Of Use3%

“removing it was difficult”

Smell3%

“it smell bad”

Top return reasons

Adhesion/Stickiness53%

Functionality-Overall10%

Leak-Proof5%

Quality-Overall4%

Ease Of Use4%

Strength4%

Defective Material/Parts4%

Durability2%

Color2%

Advertised Vs Actual Product1%

Common questions

Is eyelash extension glue profitable to sell on Amazon United Kingdom?: The niche generates £79K/yr across 32 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the eyelash extension glue niche?: 24 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in eyelash extension glue?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.2%.
When does demand for eyelash extension glue peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the eyelash extension glue niche?: Listings span £3.37–£15.34; the average listing price is £7.75 (sweet spot $15–$100). The average incumbent carries 1,979 reviews — the moat a new listing must climb.