Is eyelash curler profitable to sell on Amazon United Kingdom?

The niche generates £884K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (46/100).

How competitive is the eyelash curler niche?

8 brands and 25 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in eyelash curler?

Top complaints mined from reviews: Eyelash Quality, Functionality-Overall, Durability. The return rate is 0.2%.

When does demand for eyelash curler peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the eyelash curler niche?

Listings span £1.82–£14.62; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 11,477 reviews — the moat a new listing must climb.

eyelash curler

Skip it

Prices mostly outside the sweet spot ($1.82–$14.62) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£884K

£884K/yr · 1.1M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Review moat

Bad11,477

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Avg price

Bad£6.51

avg listing price — sweet spot $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad£1.82–£14.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyelash curler is a £884K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyelash curler market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: £814K–£977K; units × avg price
Conversion rate: 12.6%
Avg BSR: #13
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

e.l.f.30%
Wet n Wild25%
Brushworks22%
zkxhbxd7%
Tweezerman7%
Majestik+3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top eyelash curler search terms

eyelash curler774K/yr -9.1%13.0% conv.
lash curler86K/yr -14.2%10.6% conv.
wet n wild43K/yr +6.6%0.1% conv.
eye lash curlers uk48K/yr -2.3%14.5% conv.
eye lash curler44K/yr -15.0%12.7% conv.
eyelash curlers33K/yr -5.9%14.4% conv.
wet and wild18K/yr +10.2%0.1% conv.
eye lash curlers7K/yr +9.8%13.6% conv.
eyelashes curler6K/yr -4.2%8.2% conv.
lash curlers8K/yr -46.6%10.2% conv.

All search terms

Top eyelash curler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal 84067

e.l.f.£4.884.4★23,387 rev

Wet n Wild High On Lash Eyelash Curler for Long Lasting Lifted Lashes Bouncy and Soft Silicone Pad for a Safe No-Pinching No-Pulling Experience Travel-friendly

Wet n Wild£3.004.2★35,921 rev

Brushworks Eyelash Curler

Brushworks£3.454.2★9,885 rev

Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye Shapes(Pink)

zkxhbxd£3.434.6★310 rev

Eyelash Curler with 4 Refill Pads Rose Gold Designed for No Pinching or Pulling Just Dramatically Curled Eyelashes & Lash Line in Seconds By Majestik+

Majestik+£6.614.4★5,983 rev

Newest

by launch date

Give Me Cosmetics Eyelash Curler for Contoured Lifted & Voluminous Lashes

Give Me£1.823 rev

11mo ago

Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye ShapesRose Gold

zkxhbxd£3.33310 rev

1y ago

Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye Shapes(Pink)

zkxhbxd£3.43310 rev

2y ago

Eyelash Curler 3 in 1 Lash Curler Kit with 5 Extra Replacement Refill Pads Eyelash Applicator Makeup Tool

ZDXY£4.031,017 rev

3y ago

Wet n Wild High On Lash Eyelash Curler for Long Lasting Lifted Lashes Bouncy and Soft Silicone Pad for a Safe No-Pinching No-Pulling Experience Travel-friendly

Wet n Wild£3.0035,921 rev

5y ago

What buyers say about eyelash curler

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality24%

“Great eyelash lift”

Quality-Overall17%

“Great quality tool”

Value For Money16%

“Great value”

Ease Of Use11%

“Easy to use”

Advertised Vs Actual Product8%

“Works as it should”

Efficiency5%

“Works very well”

Cutting/Trimming4%

“Good curlers”

Color2%

“Excellent and pretty colour”

Strength2%

“Good sturdy quality”

Durability2%

“Durable”

What buyers complain about

Eyelash Quality19%

“it had cut my eyelashes off down to the skin twice now”

Functionality-Overall12%

“Didnt work for me”

Durability10%

“Broke”

Value For Money9%

“Waste of money”

Suitability Curly Hair7%

“Weak curl”

Quality-Overall4%

“it is mediocre”

Size-Overall4%

“too big”

Stiffness3%

“I found this eyelash curler stiff to use”

Allergies3%

“So my daughter got pinched on her under eye”

Strength3%

“Flimsy not very good at all”

Top return reasons

Functionality-Overall37%

Quality-Overall10%

Size-Overall7%

Shape/Style6%

Defective Material/Parts5%

Strength4%

Advertised Vs Actual Product4%

Stiffness2%

Grip2%

Value For Money2%

Common questions

Is eyelash curler profitable to sell on Amazon United Kingdom?: The niche generates £884K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (46/100).
How competitive is the eyelash curler niche?: 8 brands and 25 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in eyelash curler?: Top complaints mined from reviews: Eyelash Quality, Functionality-Overall, Durability. The return rate is 0.2%.
When does demand for eyelash curler peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the eyelash curler niche?: Listings span £1.82–£14.62; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 11,477 reviews — the moat a new listing must climb.