Eyelash Curler
prices mostly outside the sweet spot ($1.82–$14.62) — Eyelash Curler doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Eyelash Curler profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyelash Curler is a £884K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Eyelash Curler: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.7% over the last 90 days and 12.6% of searches end in a purchase.
£884K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top Eyelash Curler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal 84067
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 23,387
- Age
- 6y ago
Wet n Wild High On Lash Eyelash Curler for Long Lasting Lifted Lashes Bouncy and Soft Silicone Pad for a Safe No-Pinching No-Pulling Experience Travel-friendly
- Price
- £3.00
- Rating
- 4.2/5
- Reviews
- 35,921
- Age
- 5y ago
Brushworks Eyelash Curler
- Price
- £3.45
- Rating
- 4.2/5
- Reviews
- 9,885
- Age
- 8y ago
Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye Shapes(Pink)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 2y ago
Eyelash Curler with 4 Refill Pads Rose Gold Designed for No Pinching or Pulling Just Dramatically Curled Eyelashes & Lash Line in Seconds By Majestik+
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 5,983
- Age
- 9y ago
Trending
90-day click momentum
Give Me Cosmetics Eyelash Curler for Contoured Lifted & Voluminous Lashes
- Price
- £1.82
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 11mo ago
Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye ShapesRose Gold
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 1y ago
Tweezerman Rose Gold Lash Curler for a Wide-Awake Lifted Look for and Effortless Curl Thick Rounded Silicone Hypoallergenic Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 8y ago
e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad Gunmetal 84067
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 23,387
- Age
- 6y ago
Tweezerman Onyx Great Grip Eyelash Curler for Long Lasting Lifted Lashes Thick Rounded Hypoallergenic Silicone Pads 3 Replacement Pads Included (Pack of 1)
- Price
- £14.62
- Rating
- 4.4/5
- Reviews
- 16,477
- Age
- 12y ago
Newest
by launch dateGive Me Cosmetics Eyelash Curler for Contoured Lifted & Voluminous Lashes
- Price
- £1.82
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 11mo ago
Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye ShapesRose Gold
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 1y ago
Eyelash Curler with 10 Refill Pads Eye Lash Curler No Pulling or Pinching Ergonomic Lash Curler for All Eye Shapes(Pink)
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 2y ago
Eyelash Curler 3 in 1 Lash Curler Kit with 5 Extra Replacement Refill Pads Eyelash Applicator Makeup Tool
- Price
- £4.03
- Rating
- 4.3/5
- Reviews
- 1,017
- Age
- 3y ago
Wet n Wild High On Lash Eyelash Curler for Long Lasting Lifted Lashes Bouncy and Soft Silicone Pad for a Safe No-Pinching No-Pulling Experience Travel-friendly
- Price
- £3.00
- Rating
- 4.2/5
- Reviews
- 35,921
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
25
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- e.l.f.30%
- Wet n Wild25%
- Brushworks22%
- zkxhbxd7%
- Tweezerman7%
- Majestik+3%
- Open — no brand owns it (2 brands, 5%)
Eyelash Curler demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Eyelash Curler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyelash curler774K/yr
- lash curler86K/yr
- wet n wild43K/yr
- eye lash curlers uk48K/yr
- eye lash curler44K/yr
- eyelash curlers33K/yr
- wet and wild18K/yr
- eye lash curlers7K/yr
- eyelashes curler6K/yr
- lash curlers8K/yr
What reviews say buyers love and hate about Eyelash Curler
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Great eyelash lift”
“Great quality tool”
“Great value”
“Easy to use”
“Works as it should”
What buyers complain about
74% of reviews“it had cut my eyelashes off down to the skin twice now”
“Didnt work for me”
“Broke”
“Waste of money”
“Weak curl”
Eyelash Curler return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyelash Curler questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
