eyelash comb
Skip itPrices mostly outside the sweet spot ($2.43–$9.20) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,505.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 95K searches
Avg price
Bad£3.33avg listing price — sweet spot $15–$100
Price range
Bad£2.43–£9.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eyelash comb is a £42K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
eyelash comb market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- MSQ39%
- Glanzend19%
- KINGMAS13%
- Docolor6%
- SWEET VIEW6%
- Tweezerman5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top eyelash comb search terms
- eyelash comb29K/yr
- eyelash separator18K/yr
- lash comb12K/yr
- eyelash comb separator11K/yr
- lash separator11K/yr
- eyelash separator tool9K/yr
- mascara comb2K/yr
- lash separator comb744/yr
Top eyelash comb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MSQ Eyelash Separator Mascara With Comb Cover Arc Designed Eyelash Comb
MSQ£3.034.2★8,290 rev
Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
Glanzend£2.694.6★71 rev
Eyelash Comb KINGMAS Eyelashes Separator Curler Makeup Mascara Applicator Comb Cover with False Eyelashes Applicator Tool
KINGMAS£2.434.2★3,097 rev
Docolor Eyelash Comb Eyelash Separator Tool Makeup Mascara Applicator Comb with Cover False Eyelash Grooming Brushes 1Pc
Docolor£2.614.2★123 rev
MSQ Eyelash Comb Lash Separator Mascara Applicator Lash Grooming Brush Tool
MSQ£3.114.2★8,290 rev
Newest
by launch dateEyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
Glanzend£2.6971 rev
2 PCS Eyelash Separator Tool Eye Brow Comb Portable Mascara Separator Tool with Cover Eyebrow Combs with Metal Teeth Lash Comb for Women Makeup Tools
Yuomeaz£3.3419 rev
Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
Glanzend£2.6267 rev
3 Pcs Eyelash Separator Tools Washable Stainless Steel Eyelash Combs to Separate Lashes Practical Reusable Lash Comb Mascara Tool for Combing Separating Lashes
Larrel£3.1022 rev
MSQ Folding Eyelash Comb Separator Foldable Lash Comb Eyebrow Mascara Applicator Eyelash Comb Eyelash Separator Eyelash Brush
MSQ£3.49156 rev
Trending
90-day click momentum2 PCS Eyelash Separator Tool Eye Brow Comb Portable Mascara Separator Tool with Cover Eyebrow Combs with Metal Teeth Lash Comb for Women Makeup Tools
Yuomeaz£3.344.3★
Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
Glanzend£2.694.6★
Docolor Eyelash Comb Eyelash Separator Tool Makeup Mascara Applicator Comb with Cover False Eyelash Grooming Brushes 1Pc
Docolor£2.614.2★
Tweezerman Folding Ilashcomb Eyelash Comb & Separator Tool (Pack of 1)
Tweezerman£9.204.3★
Eyelash Comb KINGMAS Eyelashes Separator Curler Makeup Mascara Applicator Comb Cover with False Eyelashes Applicator Tool
KINGMAS£2.434.2★
What buyers say about eyelash comb
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Yes they were well made”
“Just as described”
“Easy to use”
“Helpful when mascara glues my eyelashes together”
“Best brush Ive bought”
“Very practical for traveling and durable”
“Fit for purpose”
“Convenient 3-in-1 design”
“Useful having brush, comb and spoolie on one tool”
What buyers complain about
“Broke almost immediately after first use”
“most of it is made of plastic”
“So hard to use”
“Poor quality”
“Very harsh”
“Not worth it”
“Not super strong so if you use these things very regularly you might need to replace them”
Top return reasons
Common questions
- Is eyelash comb profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the eyelash comb niche?
- 11 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in eyelash comb?
- Top complaints mined from reviews: Durability, Material Quality, Ease Of Use. The return rate is 0.1%.
- When does demand for eyelash comb peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the eyelash comb niche?
- Listings span £2.43–£9.20; the average listing price is £3.33 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.