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Eyelash Comb

Fail

Prices span $2.43–$9.20, mostly outside the sweet spot, so Eyelash Comb is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£42K/yr95K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 16 sellers

Flapen Score

Eyelash Comb against its category

The dotted line is the Beauty average. Past it, Eyelash Comb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyelash Comb 95K times last year and spent an estimated £42K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
13.4%
Market size, estimated
£42Ka year
Peak month
November1.5× the quietest month
Top search term
eyelash comb29K searches a year

02 · Price

A sale here is worth £3.33.

Listings sell for £3.33 on average, from £2.43 to £9.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £3.33 that is £2K to £2K a year per listing.

Average price
£3.33under the $15 to $100 sweet spot
Price range
£2.43–£9.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Tools & Accessories. It carries 2,505 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Tools & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,505per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Eyelash Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 219%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Eyelash Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eyelash Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyelash comb29K/yr
  • eyelash separator18K/yr
  • lash comb12K/yr
  • eyelash comb separator11K/yr
  • lash separator11K/yr
  • eyelash separator tool9K/yr
  • mascara comb2K/yr
  • lash separator comb744/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Comb

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Durability”
0.1%of orders come back
“Broke almost immediately after first use”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Eyelash Comb questions

Answered from the same tracked data.