Eyelash Brush
FailPrices span $2.30–$6.69, mostly outside the sweet spot, so Eyelash Brush is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £68K/yr117K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 26 sellers
Flapen Score
Eyelash Brush against its category
The dotted line is the Beauty average. Past it, Eyelash Brush is stronger. Inside it, weaker.
Market
The Eyelash Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eyelash Brush 117K times last year and spent an estimated £68K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £68Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- eyelash brush65K searches a year
02 · Price
A sale here is worth £3.20.
Listings sell for £3.20 on average, from £2.30 to £6.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £3.20 that is £3K to £4K a year per listing.
- Average price
- £3.20under the $15 to $100 sweet spot
- Price range
- £2.30–£6.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #28 within Tools & Accessories. It carries 2,873 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #28in Tools & Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,873per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Eyelash Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
32%
- Brand 124%
- Brand 213%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Eyelash Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Eyelash Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyelash brush65K/yr
- eyelash brushes15K/yr
- lash brush11K/yr
- mascara brush9K/yr
- eye lash brush8K/yr
- mascara brushes3K/yr
- disposable eyelash brushes2K/yr
- eyelash wands2K/yr
Reviews and returns
What reviews say buyers love and hate about Eyelash Brush
We read the reviews and the return reasons for every product selling here.
“Very poor cheap product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyelash Brush questions
Answered from the same tracked data.









