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Eyelash Brush

Fail

Prices span $2.30–$6.69, mostly outside the sweet spot, so Eyelash Brush is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£68K/yr117K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
47%top-5 click share · 19 brands · 26 sellers

Flapen Score

Eyelash Brush against its category

The dotted line is the Beauty average. Past it, Eyelash Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyelash Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyelash Brush 117K times last year and spent an estimated £68K. The top 5 brands take 63% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
18.3%
Market size, estimated
£68Ka year
Peak month
September1.6× the quietest month
Top search term
eyelash brush65K searches a year

02 · Price

A sale here is worth £3.20.

Listings sell for £3.20 on average, from £2.30 to £6.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £3.20 that is £3K to £4K a year per listing.

Average price
£3.20under the $15 to $100 sweet spot
Price range
£2.30–£6.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #28 within Tools & Accessories. It carries 2,873 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#28in Tools & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,873per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Eyelash Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

32%

  • Brand 124%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Eyelash Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Eyelash Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyelash brush65K/yr
  • eyelash brushes15K/yr
  • lash brush11K/yr
  • mascara brush9K/yr
  • eye lash brush8K/yr
  • mascara brushes3K/yr
  • disposable eyelash brushes2K/yr
  • eyelash wands2K/yr

Reviews and returns

What reviews say buyers love and hate about Eyelash Brush

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Very poor cheap product”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eyelash Brush questions

Answered from the same tracked data.