Is eyelash brush profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (48/100).

How competitive is the eyelash brush niche?

19 brands and 26 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in eyelash brush?

Top complaints mined from reviews: Quality-Overall, Strength, Leak-Proof. The return rate is 0.1%.

When does demand for eyelash brush peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the eyelash brush niche?

Listings span £2.30–£6.69; the average listing price is £3.20 (sweet spot $15–$100). The average incumbent carries 2,873 reviews — the moat a new listing must climb.

eyelash brush

Skip it

Prices mostly outside the sweet spot ($2.30–$6.69) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,873.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 117K searches

Avg price

Bad£3.20

avg listing price — sweet spot $15–$100

Price range

Bad£2.30–£6.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eyelash brush is a £68K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eyelash brush market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £64K–£80K; units × avg price
Conversion rate: 18.3%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 1.6%
Avg brand age: 30 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

32%

G2PLUS24%
ZHIYE13%
HUAXIYAN11%
WOLMIK10%
SWEET VIEW6%
MSQ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top eyelash brush search terms

eyelash brush65K/yr -4.7%15.9% conv.
eyelash brushes15K/yr -10.1%19.6% conv.
lash brush11K/yr +2.2%13.1% conv.
mascara brush9K/yr -9.8%9.0% conv.
eye lash brush8K/yr +21.6%16.1% conv.
mascara brushes3K/yr -14.6%14.5% conv.
disposable eyelash brushes2K/yr -28.5%15.5% conv.
eyelash wands2K/yr -25.7%21.5% conv.

All search terms

Top eyelash brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

50 PCS Disposable Eyelash Brushes Mascara Wands Eye Lash Eyebrow Applicator Cosmetic Makeup Brush Tool Kits (black-rose)

HUAXIYAN£2.534.7★8,322 rev

WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable

WOLMIK£2.574.4★133 rev

G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions

G2PLUS£2.554.6★505 rev

ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool

ZHIYE£2.564.6★2,594 rev

G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions

G2PLUS£2.554.6★505 rev

Newest

by launch date

BUTBU 50PCS Disposable Eyelash Brushes Portable Eyebrow Spoolie Castor Oil Brush Mascara Wands Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Pink)

BUTBU£2.73143 rev

5mo ago

30 Pcs Eye Lash Brush Mascara Spoolies Empty Mascara Tube and Wand Eyelash Spoolies Eye Lash Brush Suitable for Care Clean Eyes Lashs Combing Eyelashes Women Eyelash Brushes Spoolie

iuiiaii£5.691 rev

11mo ago

Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools

Aujzoo£2.3052 rev

11mo ago

Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)

Glanzend£2.6267 rev

1y ago

BUTBU 50Pcs Disposable Eyelash Brushes Mascara Wands Portable Eyebrow Spoolie Castor Oil Brush Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Black)

BUTBU£2.57143 rev

1y ago

What buyers say about eyelash brush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good value for money”

Advertised Vs Actual Product16%

“Just what I needed”

Quality-Overall15%

“Yes they were well made”

Eyelash Quality12%

“lash comb at decent price”

Brush Quality8%

“soft bristled brushes that just do the job”

Color4%

“The colour is very cute”

Ease Of Use4%

“Easy to use”

Ease Of Cleaning3%

“easy to clean”

Soft Feel3%

“The brushes are soft”

Durability3%

“Not easily broken”

What buyers complain about

Quality-Overall19%

“Very poor cheap product”

Strength19%

“Too flimsy”

Leak-Proof8%

“They leak and when you take out the wand, you cannot brush off excess”

Size-Overall8%

“A bit short”

Hard Feel8%

“Very harsh”

Durability8%

“Broke after 3 uses”

Color4%

“the teal/ligt blue colour came out to be a very dark blue”

Ease Of Cleaning4%

“not easy to clean would not recommend them”

Material Quality2%

“however I can see why it may break during transit as the materials do not seem very strong particularly for the eyelash comb since it is fully plastic no metal”

Eco Friendliness2%

“eco friendly wise probably not the best”

Top return reasons

Size-Overall25%

Strength20%

Quality-Overall10%

Defective Material/Parts10%

Functionality-Overall5%

Durability5%

Brush Quality5%

Soft Feel5%

Value For Money5%

Stiffness5%

Common questions

Is eyelash brush profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (48/100).
How competitive is the eyelash brush niche?: 19 brands and 26 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in eyelash brush?: Top complaints mined from reviews: Quality-Overall, Strength, Leak-Proof. The return rate is 0.1%.
When does demand for eyelash brush peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the eyelash brush niche?: Listings span £2.30–£6.69; the average listing price is £3.20 (sweet spot $15–$100). The average incumbent carries 2,873 reviews — the moat a new listing must climb.