Eyelash Brush
prices mostly outside the sweet spot ($2.30–$6.69) — Eyelash Brush doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Eyelash Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Eyelash Brush is a £68K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Eyelash Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.0% over the last 90 days and 18.3% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Eyelash Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
50 PCS Disposable Eyelash Brushes Mascara Wands Eye Lash Eyebrow Applicator Cosmetic Makeup Brush Tool Kits (black-rose)
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 8,322
- Age
- 6y ago
WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 1y ago
G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
Trending
90-day click momentum
BUTBU 50PCS Disposable Eyelash Brushes Portable Eyebrow Spoolie Castor Oil Brush Mascara Wands Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Pink)
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 5mo ago
ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
vgggrd 100 Pcs Eyelash Mascara Brushes Disposable Eyelash Brush Makeup Tools Kit for Lash Extensions Eyebrow Castor Oil Brush Makeup Tool (Transparent Pink)
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 565
- Age
- 1y ago
30 Pcs Eye Lash Brush Mascara Spoolies Empty Mascara Tube and Wand Eyelash Spoolies Eye Lash Brush Suitable for Care Clean Eyes Lashs Combing Eyelashes Women Eyelash Brushes Spoolie
- Price
- £5.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
Newest
by launch dateBUTBU 50PCS Disposable Eyelash Brushes Portable Eyebrow Spoolie Castor Oil Brush Mascara Wands Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Pink)
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 5mo ago
30 Pcs Eye Lash Brush Mascara Spoolies Empty Mascara Tube and Wand Eyelash Spoolies Eye Lash Brush Suitable for Care Clean Eyes Lashs Combing Eyelashes Women Eyelash Brushes Spoolie
- Price
- £5.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools
- Price
- £2.30
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 11mo ago
Eyebrow Brush Eyelash Separator Brow Comb & Lash Spoolie Professional Eye Makeup Tools (3 Pieces Set)
- Price
- £2.62
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 1y ago
BUTBU 50Pcs Disposable Eyelash Brushes Mascara Wands Portable Eyebrow Spoolie Castor Oil Brush Eye Lash Applicator Brushes Makeup Tools for Lash-Extensions Eyebrows Contouring (Black)
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
26
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
32%
- G2PLUS24%
- ZHIYE13%
- HUAXIYAN11%
- WOLMIK10%
- SWEET VIEW6%
- MSQ5%
Eyelash Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.6×
Top Eyelash Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyelash brush65K/yr
- eyelash brushes15K/yr
- lash brush11K/yr
- mascara brush9K/yr
- eye lash brush8K/yr
- mascara brushes3K/yr
- disposable eyelash brushes2K/yr
- eyelash wands2K/yr
What reviews say buyers love and hate about Eyelash Brush
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good value for money”
“Just what I needed”
“Yes they were well made”
“lash comb at decent price”
“soft bristled brushes that just do the job”
What buyers complain about
81% of reviews“Very poor cheap product”
“Too flimsy”
“They leak and when you take out the wand, you cannot brush off excess”
“A bit short”
“Very harsh”
Eyelash Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyelash Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
