How competitive is the Eyebrow Tint niche on Amazon United Kingdom?

7 brands and 67 sellers compete in Eyebrow Tint on Amazon United Kingdom. The top 5 Eyebrow Tint products take 81% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Eyebrow Tint?

Eyebrow Tint buyers on Amazon United Kingdom complain most about Color, Functionality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Eyebrow Tint niche?

Eyebrow Tint sells for £7.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.89–£18.72. The average incumbent carries 25,759 reviews — the moat a new listing must climb.

Eyebrow Tint

brand-locked demand (top 5 brands take 95% of clicks) — Eyebrow Tint doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Eyebrow Tint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eyebrow Tint is a £1.5M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.

Eyebrow Tint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.4% over the last 90 days and 9.9% of searches end in a purchase.

£1.5M

revenue / yr

Units sold / yr250K

Search volume / yr-2.4%2.1M

Conversion rate9.9%

Avg price£7.13

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 67

Top-5 product click share81%

Open market5%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Eyebrow Tint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eylure DYBROW Eyebrow Dye Kit Dark Brown

Price: £5.58
Rating: 4.4/5
Reviews: 57,242
Age: 19y ago

Schwarzkopf Brow Tint Dark Brown (10ml) Permanent Eyebrow Tint Long-Lasting Intensity Water- and Smudge-Proof Easy Application Brow Tint for Up to 10 Applications Vegan Formula

Price: £5.47
Rating: 4.4/5
Reviews: 22,011
Age: 6y ago

Eylure Dybrow Light Brown

Price: £5.72
Rating: 4.4/5
Reviews: 57,242
Age: 4y ago

Eylure DYBROW Eyebrow Dye Kit - Black (Packaging may vary) 5ML

Price: £5.42
Rating: 4.4/5
Reviews: 57,242
Age: 19y ago

Schwarzkopf Brow Tint Light Brown Permanent Eyebrow Colour for up to 10 Applications Lasts up to 6 Weeks and Covers Grey Hairs Waterproof & Smudge-proof Vegan Formula 10 ml

Price: £6.26
Rating: 4.4/5
Reviews: 22,011
Age: 6y ago

Newest

by launch date

LOPHE Brow and Lash Tint Brown Eyebrow Dye and Eyelash Tint Fast Easy Starter Kit for Home Use Formula with Fibres for Plump Thick Lashes Long Lasting Volume Tint for Full Defined Brows

Price: £3.89
Rating: 3.8/5
Reviews: 737
Age: 2y ago

Eylure Dybrow Dye Kit - Mid Brown

Price: £5.79
Rating: 4.4/5
Reviews: 57,242
Age: 3y ago

Mylee Express Lash & Brow Kit 2 in 1 No Mix Formula Tint + Developer Gel + Double Sided Brush Professional Eyelash & Eyebrow Dye Tinting Long Lasting Semi-Permanent Fast & Easy (Brown)

Price: £8.05
Rating: 3.9/5
Reviews: 1,708
Age: 4y ago

Eylure Dybrow Light Brown

Price: £5.72
Rating: 4.4/5
Reviews: 57,242
Age: 4y ago

Hi Brow Professional Tinting Kit - Eyebrow Dye Full Size Set - 15ml Tint 50ml Tint Developer Glass Mixing Dish Dual End Brush Mascara Wand Orange Wood Stick (Dark Brown)

Price: £18.72
Rating: 4.3/5
Reviews: 1,861
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Eylure60%
Schwarzkopf24%
Demure4%
Salon System4%
MYLEE3%
Hi Brow3%
Open — no brand owns it (1 brand, 2%)

Eyebrow Tint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR9.9%Products11Brands7Top 5 Brands95%OOS Rate0.0%Rating4.3★Reviews25,759Avg BSR#16

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Eyebrow Tint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eyebrow tint933K/yr -3.1%7.7% conv.
eyebrow dye279K/yr -1.9%9.1% conv.
brow tint156K/yr +3.9%5.9% conv.
eylure lashes151K/yr +2.5%0.0% conv.
eye brow tint84K/yr -1.9%7.1% conv.
eylure eyebrow tint91K/yr -6.4%20.1% conv.
brow dye51K/yr -2.8%8.1% conv.
eyebrow tint dark brown48K/yr -6.7%9.7% conv.
eyebrow dye dark brown36K/yr -1.0%13.7% conv.
eye brow dye36K/yr -1.4%8.4% conv.

What reviews say buyers love and hate about Eyebrow Tint

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Ease Of Use22%

“Ease to use”

Color19%

“Good colour”

Quality-Overall15%

“Good Kit”

Value For Money8%

“Good value for money”

Ease Of Application5%

“Done a few applications now and its an integral part of my routine”

What buyers complain about

75% of reviews

Color28%

“Colour is all off”

Functionality-Overall15%

“Did not work”

Value For Money7%

“Might be expensive”

Durability6%

“Dont think it will last a month”

Quality-Overall5%

“Utter rubbish”

Eyebrow Tint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

51%

2Leak-Proof

11%

3Defective Material/Parts

4Functionality-Overall

5Advertised Vs Actual Product

Common Eyebrow Tint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyebrow Tint 49/100 on Amazon United Kingdom — Skip it. The niche generates £1.5M/yr across 11 tracked products. Search demand moved -2.4% over the last 90 days.