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Eyebrow Shaper

Fail

Shoppers spend an estimated $46K a year here, so Eyebrow Shaper is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£46K/yr38K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
75%top-5 click share · 9 brands · 20 sellers

Flapen Score

Eyebrow Shaper against its category

The dotted line is the Beauty average. Past it, Eyebrow Shaper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Shaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eyebrow Shaper 38K times last year and spent an estimated £46K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
17.5%
Market size, estimated
£46Ka year
Peak month
October1.9× the quietest month
Top search term
hollywood browzer21K searches a year

02 · Price

A sale here is worth £6.94.

Listings sell for £6.94 on average, from £2.62 to £17.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.

Average price
£6.94under the $15 to $100 sweet spot
Price range
£2.62–£17.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #89 within Make-up. It carries 10,790 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
19.4%
Average rank
#89in Make-up
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,790per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Eyebrow Shaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 167%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Eyebrow Shaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Eyebrow Shaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hollywood browzer21K/yr
  • microblading blades8K/yr
  • microblading7K/yr
  • hollywood browzer dermaplaning2K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Shaper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
27%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eyebrow Shaper questions

Answered from the same tracked data.